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Trademark Infringement 101: What You Need to Know to Protect Your Brand 

Corsearch

Trademark infringement is the nightmare that keeps big brands up at night. In a world where maintaining a distinctive identity and protecting consumer trust is a constant battle, safeguarding your trademarks is crucial. What is trademark infringement? Let’s start with the basics; what is trademark infringement?

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Yet Another Change Coming Up?  Structural Changes to CNIPA and China’s Potential 5th Amendment to Trademark Law

LexBlog IP

We are just a few months into 2023, but we are already seeing a number of proposed changes to Chinese Trademark Law. Overall Theme and Key Takeaway It should be noted that this will be the 5 th round of major amendments to the China Trademark Law since it was first adopted in 1982.

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Reading list: Trademarks in an Algorithmic World

43(B)log

Christine Haight Farley, Trademarks in an Algorithmic World , 98 Wash. 1123 (2023). Abstract: According to the sole normative foundation for trademark protection—“search costs” theory—trademarks transmit useful information to consumers, enabling an efficient marketplace.

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Scent As A Signature: Examining the Role Of Smell In Trademark Recognition

IP and Legal Filings

Trademarks are traditionally considered to be connected with visual elements that include logos, brand names, as well as packaging however, the field of trademarks has widened and it includes non-traditional marks, such as smells, sounds, colors etc. Iconic scents like Chanel No. Iconic scents like Chanel No.

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Trade Mark Restrictions: The Limit of Monopoly on Common English Words

IP and Legal Filings

This article explores real world examples, international perspectives and aims to provide comprehensive understanding of the complexities surrounding trademark restriction. And dissect the nuances of trademark restrictions focusing on the ineligibility of everyday language for monopolistic control.

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In a SAD Scheme Case, Court Rejects Injunction Over “Emoji” Trademark

Technology & Marketing Law Blog

Despite Emoji Company’s apparent confidence in the strength of its brand, the reality is that consumers looking to buy emoji-themed stickers are likely to search for the word “emoji.” This is not because they seek any Emoji-Company-branded products (licensed or otherwise). ” Trademark law does not restrict that usage.

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Five Trademark Questions to Ask in the New Year

Trademark and Copyright Law Blog

As we ring in 2023, sip some champagne and make a resolution to check in on your trademark portfolio more often. You may have launched new brands or drastically redesigned your logo since you last interacted with the USPTO. Maybe your filings are all in the US, but the EU and Brazil have become major markets for you.