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Marketing Partnerships with Olympic Athletes: Is it Worth the Effort for Cannabis Brands?

JD Supra Law

As the 2024 Paris Olympics draws near, many brands are eager for an opportunity to partner with Olympic athletes to enhance brand visibility and grow market share in competitive industries.

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Brand finance Top trademarks

Olartemoure Blog

On January 17th, 2024, Brand Finance presented its Global 500 2024 Report, highlighting the importance of trademarks as intangible assets of companies, allowing their owners to enhance their business value and potentially fuel renewed growth.

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Five New Year resolutions for trademark owners in 2024

JD Supra Law

Trying some healthy habits in 2024? Now is the perfect time for a check-up on the status of your company’s brands. Your trademarks want you to do the same! A trademark has value when it is distinct and enforceable. Even registered marks can lose value if proper “trademark hygiene” is not followed throughout the year.

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2024 Cannabis Trademarks and Branding

JD Supra Law

Based on recent events, it seems likely marijuana will be rescheduled under the Controlled Substances Act (CSA) sometime this year.

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What Brands Need To Know For Marketing Compliance In 2024

IP Law 360

Testimonials, endorsements and consumer reviews have been on the Federal Trade Commission's radar for years — and since this evolving area will continue to be an enforcement priority in 2024, now is the time to ensure your house is in order, say attorneys at Crowell & Moring.

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MarkIt to Market® - March 2024

JD Supra Law

Welcome to the March 2024 issue of Sterne Kessler’s MarkIt to Market® newsletter. By: Sterne, Kessler, Goldstein & Fox P.L.L.C.

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Preplanning For Brand, Sponsor Management Of Olympic TMs

IP Law 360

Ahead of the 2024 summer Olympic Games, there are several important actions internal intellectual property groups of brand owners and sponsors should take to properly manage trademarks for Olympics properties, including developing a game plan to police infringement, says Jayne Durden at Anaqua.