3-things-to-do-when-rebranding 
Erik K Pelton
MARCH 22, 2023
Whether by choice or by necessity, there are several important tips to keep in mind when rebranding. The post 3 Things to Do When Rebranding appeared first on Erik M Pelton & Associates, PLLC. Whether by choice or by necessity, there are several important tips to keep in mind when rebranding.
Erik K Pelton
JUNE 20, 2023
The following is an edited transcript of my video 3 Things to Do When Rebranding We frequently work with businesses that are in the process of rebranding. The other type of rebranding comes by necessity due to a trademark dispute. It can be expedited when necessary, but you want to give yourself time.
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azrights
MAY 10, 2022
Trademark disputes often arise for those who are unaware of IP, with a consequent need to rebrand. Not understanding the role of Brand Names in Business led to China Tang having to rebrand even though they had been using the name for 12 years. Focus on these to increase your chances of achieving substantial success: 1.
azrights
JUNE 15, 2022
Yet, Mr Shahzad intends to appeal the court’s decision that Muzmatch is free riding on Match’s trade mark rights, by, among other things, referring to itself as the “Muslim Tinder”. No name justifies knowingly risking court battles, but especially when you are up against a well-known household name brand, and you have a weak case.
43(B)log
FEBRUARY 3, 2024
Mary Katherine Amerine, Reasonably Careless Consumers in TM & False Advertising How do courts treat consumers in TM and false advertising cases? Inconsistent with idea that consumers just toss things in their carts. A: this is the problem of flattening all these things, especially in TM cases. And can law make them do it?
azrights
APRIL 22, 2021
Do it right and the intangible assets you create could be worth more than the products or services themselves. Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute. The Azrights animation video. Turning Ideas Into a Business.
The IPKat
JANUARY 6, 2022
Given in use a trade mark could be viewed at all sorts of angles, especially when attached to goods as a swing tag (the Huawei application covered glasses and watches among other things), this series of judgments seems narrow-minded. That’s roughly 30 in dog years and closer to mid-30s in cat years ( apparently ).
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