IP Tech Blog

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

Marketing 57

Marketing Marketing Branding Brands 57

LexBlog IP

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

Marketing 52

Marketing Marketing Contracts Branding 52

JIPL Online

APRIL 9, 2021

Brands have recently begun to co-opt this form of communication in an attempt to capitalize on the prevalence and effectiveness of memes. [ii] x] In fact, on the contrary, memes can operate as a source of marketing and a way to garner interest in creative works in a funny, generationally relevant way. 29, 2013), [link]. [ii]

Copyright Infringement 98

Copyright Infringement Copyright Intellectual Property Blogging 98

Intepat

OCTOBER 7, 2022

Easing the Marketing Process: Developing brand awareness for your company requires using intellectual property. Your ability to identify your goods and services from those of other sellers and to advertise them to the right customers can be helped by intellectual property.

Intellectual Property 59

Intellectual Property Designs Design Artwork 59

Intepat

OCTOBER 7, 2022

Easing the Marketing Process: Developing brand awareness for your company requires the use of the intellectual property. Your ability to identify your goods and services from those of other sellers and to advertise them to the right customers can be helped by intellectual property.

Intellectual Property 52

Intellectual Property Designs Design Artwork 52

IP and Legal Filings

FEBRUARY 20, 2024

Consumer rights abuses, deceptive advertising, and unfair commercial practices are examples. The complaint claims that artificial intelligence-created deepfakes of Anil Kapoor and his name-branded websites defraud customers. This is called personality merchandising or ” marketing of one’s persona.

Personality Rights 63

Personality Rights Privacy Social Media Copyright 63

Kluwer Copyright Blog

SEPTEMBER 1, 2021

music synchronised in an advertisement) and adaptations (e.g. 113-4 IPC states that ‘A composite work shall be the property of the author who has produced it, subject to the rights of the author of the pre-existing work.’ A composite work is therefore a derivative work, i.e. simple incorporations (e.g. The parody defence.

Derivative Work 106

Derivative Work Copyright Law Copyright Law 106