IP Tech Blog
MAY 19, 2023
Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.
LexBlog IP
MAY 19, 2023
Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.
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JIPL Online
APRIL 9, 2021
x] In fact, on the contrary, memes can operate as a source of marketing and a way to garner interest in creative works in a funny, generationally relevant way. xi] There are countless articles and marketing studies directing corporations on how to market via memes to reach the maximum level of engagement. 29, 2013), [link]. [ii]
Intepat
OCTOBER 7, 2022
Easing the Marketing Process: Developing brand awareness for your company requires using intellectual property. Your ability to identify your goods and services from those of other sellers and to advertise them to the right customers can be helped by intellectual property.
Intepat
OCTOBER 7, 2022
Easing the Marketing Process: Developing brand awareness for your company requires the use of the intellectual property. Your ability to identify your goods and services from those of other sellers and to advertise them to the right customers can be helped by intellectual property.
Kluwer Copyright Blog
SEPTEMBER 1, 2021
music synchronised in an advertisement) and adaptations (e.g. 113-4 IPC states that ‘A composite work shall be the property of the author who has produced it, subject to the rights of the author of the pre-existing work.’ A composite work is therefore a derivative work, i.e. simple incorporations (e.g. The parody defence.
Kluwer Copyright Blog
NOVEMBER 24, 2021
In this regard, the BGH considered it to be “legally unobjectionable” to base an estimation of damages on the economic value of the advertising effect of an electronic link to the plaintiff’s website, if the plaintiff has generally offered the option of using his photographs free of charge in return for an electronic link to his website.
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