Advertising Intellectual Property Marketing Personality Rights 
IP and Legal Filings
MAY 17, 2024
The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. Image Sources: Shutterstock] In D.M.
Kluwer Copyright Blog
JUNE 14, 2023
For example, according to the Guidelines, a university press has to pay the Public Sector (Ministry of Culture or public museum) for the reproduction, in a book, of images of public cultural property. The compatibility of this pseudo-intellectual property with the Italian Constitution and European Union law remains doubtful.
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IPilogue
JUNE 3, 2022
In fact, there exist several legal implications within Intellectual Property law (“IP”), such as the common law principle of personality rights. A personality right is a proprietary right to recreate one’s self-identity using a person’s name, likeness, image and personality.
Selvam & Selvam Blog
APRIL 5, 2022
When used strategically, social media becomes one of the most powerful tools of digital marketing. With the evolution of social media, the concept of moment marketing has also become increasingly common. But what exactly is moment marketing? However, the concept of moment marketing is not new. Personality Rights.
Biswajit Sarkar Copyright Blog
JANUARY 22, 2024
Therefore, the need to safeguard one’s name becomes apparent, and Intellectual Property Rights offer a means to address this concern. However, the prevalence of unauthorized use of renowned person names in advertisements has become a concern.
The IPKat
SEPTEMBER 19, 2022
According to Wanjiru, Machakos University infringed her intellectual property rights, image rights, right to privacy and human dignity by using her photograph (taken by the university during Wanjiru’s graduation) in advertising and marketing of the computer packages courses it offers.
IP and Legal Filings
NOVEMBER 23, 2023
[i] In principle, the Delhi High Court has recognized publicity rights in the case of ICC Development (International) Ltd v Arvee Enterprises (2003). [ii] ii] It was the first given judgment dealing with publicity rights. Publicity rights have attracted considerable recognition in the field of intellectual property rights.
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