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Commercializing the Personalities of the Dead: The Dangers of the Posthumous Market

IPilogue

In 2020, a South Korean television and radio network, Munhwa Broadcasting Corporation, released a documentary that revealed one family’s journey in recreating their 7-year-old deceased daughter, Na-Yeon, through the technology of virtual reality (“VR”). In the case of Na-Yeon, her personality rights were used to recreate her VR persona. .

Marketing 105
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Media Laws, Rights & Privacy Of Celebrities

IP and Legal Filings

Krishna Kishore Singh stated in court that no book, film, or television series based on his son’s life should be made without his permission. By repealing the Consumer Protection Act 2019, the government recognized the critical need to protect consumers from misleading advertisements for products endorsed by such celebrities.

Privacy 75
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SpicyIP Weekly Review (December 18- December 24)

SpicyIP

In this month’s edition, he looks into topics including the Plant Variety Registry, different tales of/ takes on personality rights, and multiple leaks of key documents and their contribution in law-making. The court held that puffery in advertisements is allowed as long as the assertions made are reasonable. and Ors. ,

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SpicyIP Weekly Review (November 13- November 19)

SpicyIP

vs Acko General Insurance on 10 November, 2023 (Delhi High Court) The dispute pertains to the use of the plaintiff’s artistic work “Humanity” by the defendant in one of its advertisement hoardings. A Division Bench of the Delhi High Court to hear appeal against the Single Judge order in the Sushant Singh Rajput personality rights case.

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A Look Back at India’s Top IP Developments of 2023

SpicyIP

[Delhi High Court] On September 20, the Delhi High Court granted relief to film actor Anil Kapoor against the unauthorised use of his image, name, voice, and other traits of his persona for monetary gain, reinforcing his personality rights. Sarl a A Sarogi , where the Court affirmed the position on descendability of publicity rights.

IP 124