Remove intellectual-property-rights-involved-in-advertising-campaigns
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Intellectual Property Rights Involved in Advertising Campaigns

Kashishipr

In the ongoing highly competitive working business environment, the elements of a good advertisement are likely to be copied or imitated by others in the industry. Brands and businesses are now exploring more innovative ways to advertise their offerings, i.e., products or services. In this case, the plaintiff was Bright Lifecare Pvt.

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The Rise of Influencer Marketing – Contractual Considerations

IP Tech Blog

This blog explores some considerations surrounding influencer marketing and highlights key aspects that should be addressed in contracts to ensure a mutually beneficial and legally compliant partnership. Parties : Consider the parties involved in the arrangement and ensure that the appropriate parties are reflected in any formal contracts.

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The Rise of Influencer Marketing – Contractual Considerations

LexBlog IP

This blog explores some considerations surrounding influencer marketing and highlights key aspects that should be addressed in contracts to ensure a mutually beneficial and legally compliant partnership. Parties : Consider the parties involved in the arrangement and ensure that the appropriate parties are reflected in any formal contracts.

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Debunking ‘green sheen’: the new rules on environmental claims

Garrigues Blog

Misleading acts were already prohibited under the 1964 Advertising Statute (what a great text) and this remains the case in the current Unfair Competition Law. Advertising must be legal, accurate, authentic and respect free competition The fight against misleading advertising is not new. This obligation is not new.

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Zara vs. Boungiorno and the possibility (or not) of using third-party trademarks

Garrigues Blog

We will examine the impact of the ruling in cases involving the use of third-party trademarks. Buongiorno was an internet and mobile telephone network provider that, in 2010, launched an advertising campaign for a paid subscription to a messaging service for receiving content via SMS. regarding the use of the ZARA trademark.

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Are Big Techs Abusing their Dominant Position?

Olartemoure Blog

In October 2020, the Department of Justice and eleven state attorneys general jointly filed a lawsuit against Google, aiming to curb the company’s monopolistic control in the search engines and search advertising markets. The focus of these actions spans a range of issues, from anti-competitive behavior to data privacy, and more.

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Want a signed copy of Brand Tuned?

azrights

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand. Just complete this form to receive a copy of the book.

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