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Want a signed copy of Brand Tuned?

azrights

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand. Just complete this form to receive a copy of the book.

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Global Brand Protection – How to Manage an Anti-Counterfeiting Program

IP Tech Blog

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. In all of this, brand owners should be aware that, counterfeiters are very “creative” and adaptable.

Branding 101
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7 Keys to Branding Success

Erik K Pelton

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

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How to Use the Bold Brand Scoresheet

Erik K Pelton

Learn all about the Bold Brand Scoresheet, and how to use it, in this brief video (2:41). For more details and to download your own copy of the scoresheet: see: [link]. The post How to Use the Bold Brand Scoresheet appeared first on Erik M Pelton & Associates, PLLC.

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Having Trademark Registration is Like Double Insurance for Your Brand

Erik K Pelton

The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand. Trademark registration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand. I’ve talked about that a lot. The database works 24/7, 365.

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What is a Trademark Registration “Presentation Copy”?

Erik K Pelton

The following is an edited transcript of my video What is a Presentation Copy of a Trademark Registration? For any trademark that now becomes registered, the recipient automatically receives an electronic version of the registration certificate, and the USPTO no longer mails out a physical copy. This concerns me.

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[Guest post] Jacquemus x Nike Swoosh Bag: ‘Just Copy It’ or re-appropriation of Nike’s own trade mark?

The IPKat

This time, Katfriend Spyridon Sipetas (Stockholm University) tells the story of a collaboration – the one between Jacquemus and Nike – that has been already plagued with accusations of copying. Here’s what Spyridon writes: Jacquemus x Nike Swoosh Bag: ‘Just Copy It’ or re-appropriation of Nike’s own trade mark?

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