Erik K Pelton

JANUARY 18, 2024

The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names Brainstorming for new brand names is really the genesis of brand protection. At this point you want to talk to your trademark attorney and start to think about what’s possible.

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Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Apply for registration with the USPTO.

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Erik K Pelton

NOVEMBER 4, 2022

The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names. Think about ones that might help resonate a message about your business and about your brand, and what you’re trying to convey to the consumer. You can see why I love suggestive brand names most of all here.

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Erik K Pelton

AUGUST 12, 2022

The following is an edited transcript of my video Building a Bold Brand Wheel: 8 Types of Bold Brand Names. I am always looking for ways to help take trademark and branding concepts and boil them down to a visual or a quote, or some way to help convey something that’s complex in a bit more digestible manner.

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Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Look at how you’re using your brands.

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Erik K Pelton

SEPTEMBER 30, 2021

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. A boat also needs a sturdy, solid hull.

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Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

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Erik K Pelton

NOVEMBER 1, 2021

The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand. What does this have to do with trademarks?!? Trademark registration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand.

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Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Great content.

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Erik K Pelton

MARCH 2, 2021

The following is an edited transcript of my video, How to Use the Bold Brand Scoresheet. The Bold Brand Scoresheet is a metric that I created to help assess a brand and how well protected it is. Using the table below, take the assessment and give your brand an honest rating and score in each category.

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Erik K Pelton

APRIL 22, 2024

The following is an edited transcript of my video 25 Benefits of Trademark Registration. It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. You appear in the USPTO database, so when other brands are searching and clearing new names, it helps avoid conflicts.

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Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success.

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Erik K Pelton

MARCH 25, 2024

The following is an edited transcript of my video Trademark Lessons from Taylor Swift The Eras Tour. I found five takeaways for brand owners. And a trademark application has a lot of elements that go into it: the drawing, the description of goods and services, the dates of use, the evidence of use, the ownership.

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Erik K Pelton

JUNE 14, 2021

The following is an edited transcript of my video, Why Suggestive Trademarks and Brand Names Are My Favorite. I get asked all the time about what type of brand names I prefer. The answer for me is easy: for commercial, marketing, and legal purposes, I strongly suggest that clients choose suggestive brand names.

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Erik K Pelton

DECEMBER 31, 2021

Top Trademark Trends of 2021. 2021 was a busy year in the world of trademarks. The uncertainties of COVID in a second year couldn’t stop huge application filing numbers and many developments in the world of trademarks. Trademark scams continued to proliferate, despite some increased efforts to crack down.

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Erik K Pelton

DECEMBER 19, 2022

The following is an edited transcript of my video Why Restaurants Need Trademark Protection. I’ve seen firsthand the power of protecting a restaurant brand. I’ve been blessed to work with filing more than 200 trademark applications for restaurant services. Most restaurants do not have registered trademarks.

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Erik K Pelton

MARCH 22, 2021

The following is an edited transcript of my video, Invest in Your Brand Protection and Watch it Grow. I’m going to spare you the disclaimers here, but I want to talk about how investing in brand protection can be just like a successful investment in the stock market or a savings account over time.

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Erik K Pelton

MARCH 4, 2024

The following is an edited transcript of my video Trademark Stories to Watch in 2024. Another big story is USPTO Trademark Technologies and Systems. The USPTO has said that there’s also a new assignment filing system coming, and a more user-friendly new trademark application filing system.

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Erik K Pelton

FEBRUARY 23, 2024

The following is an edited transcript of my video Top Trademark Trends of 2023. 2023 might be considered the busiest year in the world of trademark developments in a long time. The Supreme Court heard a trademark case involving a trademark application for the phrase “Trump too small”, that it has not yet ruled on.

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Erik K Pelton

OCTOBER 16, 2023

The following is an edited transcript of our video Trademark Refusal: Genericness. Once you apply for a trademark at the USPTO, there are numerous grounds on which your mark can be refused registration, one of which is a claim that your mark is generic.

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Erik K Pelton

OCTOBER 28, 2022

The following is an edited transcript of my video Trademark Protection for Bands and Musicians. Just like any other brand, the music industry brands can strongly benefit from trademark protection. Just like any other brand, the music industry brands can strongly benefit from trademark protection.

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Trademark Music Social Media Branding 147

Erik K Pelton

NOVEMBER 20, 2022

The following is an edited transcript of my video The Benefits of Trademark Monitoring. Trademark monitoring is a tremendous tool in the toolkit for brand owners. Monitoring is a regular check for possibly infringing brands. Monitoring is a regular check for possibly infringing brands.

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Trademark Branding Brands Branding 147

Erik K Pelton

NOVEMBER 18, 2022

The following is an edited transcript of my video The Golden Ratio of Trademark Protection. We love sunflowers at Erik M Pelton & Associates as a symbol of growth and renewal, and tie that into trademark and brand protection. We can apply it to trademark protection as well.

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Trademark Branding Brands Branding 147

Erik K Pelton

MARCH 13, 2023

The following is an edited transcript of my video Great Trademarks Are Everywhere…You Just Have to Look (to see the images discussed, view the video at end of this post) When I’m out and about, I’m always cognizant of the brands around me, in particular paying attention to—and amazed by—creative brand names.

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Erik K Pelton

JANUARY 11, 2024

The following is an edited transcript of my video 3 Things I’ve Learned Teaching Trademarks I’ve been teaching for the last few years at Howard University School of Law, where I teach and supervise the trademark clinic course. I want to share three things that I’ve learned teaching about trademarks.

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Erik K Pelton

FEBRUARY 20, 2024

The following is an edited transcript of my video All About the New USPTO Trademark Search System. At the end of November, 2023, the USPTO launched a brand new search platform for their trademark database. The new system is called Trademark Search. Learning how to use it is not simple.

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Erik K Pelton

AUGUST 26, 2022

The following is an edited transcript of my video The Recipe for Strong Trademark Protection. The recipe for strong trademark protection is a very simple one. What you need for strong trademark protection is a creative and unique name, register it with the USPTO, use that brand name properly, and enforce and renew it as needed.

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Trademark Branding Brands Branding 147

Erik K Pelton

AUGUST 17, 2023

The following is an edited transcript of my video Filing Your Trademark Application Early: A Cautionary Tale. It’s very important to file your trademark for protection as early as possible for a variety of reasons. They did not think about national trademark protection.

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Erik K Pelton

SEPTEMBER 21, 2023

The following is an edited transcript of our video The Importance of International Trademark Registration. We are often asked, “Why should I apply to register my trademark in other countries?” The post International Trademark Registration: why and when appeared first on Erik M Pelton & Associates, PLLC.

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Erik K Pelton

APRIL 24, 2023

The following is an edited transcript of my video Color Trademarks Case Study: T-Mobile Magenta. Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. They’re not terribly common for most brands, and that’s part of what makes them interesting.

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Erik K Pelton

NOVEMBER 13, 2023

The following is an edited transcript of our video Why Some Trademarks Receive More Protection Than Others Not all trademarks are created equally. It’s important to remember that creativity and uniqueness are very relevant, but it only in the relevant brand or industry to qualify for stronger protection.

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Trademark Branding Brands Branding 130

Erik K Pelton

FEBRUARY 26, 2024

The following is an edited transcript of my video Trademark Lessons from The Bear. Here’s a few trademark lessons that we can learn from The Bear. I’ve been in the world of trademarks for 25 years. The world of trademarks can feature stress and drama. We can relate that to the world of trademarks.

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Corsearch

NOVEMBER 15, 2022

For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. However, we’re already observing complex IP and brand protection challenges, and it’s important businesses plan their strategies carefully.

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Erik K Pelton

MAY 30, 2023

The following is an edited transcript of my video “ 5 Things Yoga Taught Me About Trademarks “ Lately, I’ve been trying to get back into a routine of practicing yoga, at least once a week. Because I’m such a trademark-focused person, I want to share five things that yoga has taught me about trademarks.

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Erik K Pelton

JULY 8, 2023

The following is an edited transcript of my video Why Some Trademarks Receive More Protection Than Others. Not all trademarks are created equal. A name generally doesn’t have to be unique in the whole universe of brands or words – only in the relevant brand or industry – to qualify for stronger protection.

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Erik K Pelton

MAY 2, 2022

The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection? And believe it or not, nonprofits definitely need trademark protection. You see, nonprofits have brands just like any other organization or business. Some of them are in health and science fighting disease.

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Erik K Pelton

JULY 25, 2023

The following is an edited transcript of my video Will AI Change Trademarks? Let’s discuss artificial intelligence (AI) in general, and whether it’s going to affect and impact the world of trademarks, and filing and registering trademarks. The post What Will AI Do to Trademarks? I have no such fears.

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