Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

Branding 130

Branding Brands Branding Trademark 130

IIPRD

NOVEMBER 22, 2023

Introduction What separates long-established print and electronic media from social media is that it comes along with a bunch of techniques for its usage. These are tools that shaped social media to be more significant than the long-established medias.

Social Media 59

Social Media IP Intellectual Property Copying 59

Technology & Marketing Law Blog

AUGUST 5, 2022

This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See The court also found “Ms.

Social Media 98

Social Media Ownership Branding Brands 98

Corsearch

JANUARY 23, 2024

However, whilst international trade fosters economic growth and exchange, it also creates opportunities for grey market goods to emerge. Authentic products are being diverted from authorized channels and sold outside of the manufacturer’s control, posing significant challenges for brands, retailers, and consumers alike.

Marketing 59

Marketing Marketing Social Media Branding 59

WIPO Magazine

DECEMBER 9, 2021

Digital influencers, or virtual humans, are the latest trend in social media marketing. is changing behaviors and powering tomorrow’s brands with its newly minted virtual humans. Find out how the avant-garde Japanese start-up Aww Inc.

Branding 105

Branding Brands Branding Social Media 105

IP Tech Blog

NOVEMBER 28, 2022

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Social media platforms.

Branding 52

Branding Brands Branding Social Media 52

azrights

OCTOBER 5, 2023

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand. Effectively, the reputation of a business is its brand.

Copying 52

Copying Branding Brands Branding 52

Technology & Marketing Law Blog

JANUARY 24, 2024

The last time we blogged this case , the district court had sided with JLM, initially restricting Gutman’s use of the social media accounts and then awarding control over the accounts to JLM. What does a 200+ year old fox have to say about who owns social media accounts?). ” (Cite to Pierson v.

Social Media 79

Social Media Ownership Designs Design 79

IP Law 360

DECEMBER 1, 2022

Attorneys can help independent content creators and social media influencers who are offered corporate marketing partnerships negotiate better terms and avoid unexpected liability by knowing common pitfalls in brand deal agreements, says Julian Sarafian at For Creators by Creators.

Branding 75

Branding Brands Branding Social Media 75

Kashishipr

AUGUST 17, 2022

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics.

Social Media 52

Social Media Intellectual Property Registration Branding 52

IIPRD

JANUARY 6, 2023

The evolution and development of trademark law protect the right of manufacturers or sellers but the advancement of technology and the emergence of social media has bound lawmakers and interpreters to make a continuous intervention and take a comprehensive vigil over the various new issues related to trademark infringement.

Social Media 52

Social Media Trademark Advertising Advertising 52

LexBlog IP

NOVEMBER 28, 2022

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Social media platforms.

Branding 52

Branding Brands Branding Social Media 52

JD Supra Law

APRIL 1, 2024

Welcome to the March 2024 issue of Sterne Kessler’s MarkIt to Market® newsletter.

Marketing 65

Marketing Marketing Social Media Branding 65

Corsearch

FEBRUARY 16, 2024

AstraZeneca’s brand protection journey is one of close collaboration, ‘learning by doing’, and adaptation in the face of new threats. Table of contents : • The start of AstraZeneca’s brand protection journey • Illegally diverted medicines, scams, and counterfeits – where does AstraZeneca focus its efforts? •

Branding 52

Branding Brands Branding Marketing 52

Art Law Journal

JULY 26, 2022

Thanks to the internet and its billions of active users, it’s become easier than ever to leverage social media for artists to amass a following within niche communities, network with like-minded creators, and ultimately increase chances of finding new clients. . .

Social Media 67

Social Media Business Art Branding 67

IIPRD

AUGUST 4, 2022

‘Influencer marketing,’ albeit a new word, has emerged as one of the most effective strategies to create money across all industries. A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information.

Social Media 45

Social Media Intellectual Property Non-Fungible Tokens Music 45

JD Supra Law

SEPTEMBER 14, 2023

In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they represent.

Marketing 82

Marketing Marketing Social Media Law 82

TorrentFreak

MARCH 16, 2022

In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. The original trademarks have expired and the NFT website uses a new logo, so they can use the brand.

Branding 141

Branding Brands Branding Due Diligence 141

The IPKat

DECEMBER 27, 2021

Last week, the UK Intellectual Property Office (UKIPO) released an intriguing report measuring and analyzing (apparently for the first time) the influence that social media influencers exert on consumers also when it comes to purchasing counterfeits.

Social Media 117

Social Media Reporting Advertising Advertising 117

Kashishipr

JULY 20, 2022

Bernard Kelvin Clive, a well-known brand strategist, once said that strong brands aren’t built through shortcuts and copycats. In the 21 st century, the Oreo cookie is the best-selling cookie brand worldwide. The American video and photo sharing social media platform Instagram has been accused of copying Snapchat.

Branding 52

Branding Brands Branding Marketing 52

IP Tech Blog

FEBRUARY 28, 2024

In the ever-evolving landscape of advertising regulations, the recent decision by the UK’s Advertising Standards Authority (ASA) regarding social media posts by former footballers in relation to Supreme CBD’s products have sparked discussion in the press. The post Navigating the Regulatory Maze: Understanding the ASA Ruling re.

Social Media 57

Social Media Advertising Advertising Branding 57

Corsearch

APRIL 19, 2023

With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? Typically defined as people born between 1997 and 2012, Gen Z are seen by many brands as the number one audience to connect with online.

Branding 40

Branding Brands Branding Social Media 40

Corsearch

NOVEMBER 15, 2022

If you were told 15 years ago that a personal post on your social media could be worth millions of dollars, would you believe it? With brands continuing to explore the opportunities offered by the digital world, do NFTs present a new type of commercial opportunity or a threat? Or is the answer somewhere in between?

Branding 52

Branding Brands Branding Non-Fungible Tokens 52

Corsearch

SEPTEMBER 28, 2023

Within the realm of trademark infringement, counterfeiting emerges as a specific violation, wherein individuals or enterprises replicate registered trademarks verbatim to deceive customers, masquerading these imitations as genuine products from your brand. Brands that face constant attack by bad actors will often take a different approach.

Branding 59

Branding Brands Branding Intellectual Property 59

McKinsey Operations

OCTOBER 19, 2022

Browsing and shopping directly on social media platforms is a core feature of e-commerce in China. Now, this dynamic new way of buying is poised for rapid growth in the United States.

Social Media 125

Social Media Branding Brands Branding 125

LexBlog IP

FEBRUARY 10, 2022

The designer also agreed to give certain rights to JLM related to a bridal line created in the designer’s own name in exchange for compensation and JLM’s investment in the brand. The agreement also prevented the designer from using variations of her name to market bridal wear.

Social Media 52

Social Media Designs Design Branding 52

Corsearch

SEPTEMBER 28, 2023

Discover the place where creativity meets compliance and harness the power of ChatGPT and TrademarkNow in generating unique, legally cleared brand and product names and taglines with ease. Nowhere is this more applicable than in the case of creating a new name or tagline for a new brand or product. Sign up for your trial!

Branding 45

Branding Brands Branding Intellectual Property 45

Art Law Journal

AUGUST 10, 2022

Here’s a common scenario on social media for artists: You’re starting to grow a steady online following, but your audience isn’t commenting, liking or sharing your first few posts. So is it time to throw in the towel on social media and focus on other marketing strategies? Wear your heart on your sleeve.

Social Media 52

Social Media Art Marketing Marketing 52

LexBlog IP

AUGUST 16, 2023

In the fast-paced world of commerce, where imitation and unauthorized use can compromise a brand’s integrity, safeguarding your unique identity is of paramount importance. Armed with this exclusivity, you send a clear message to potential infringers that your brand is protected and defended by law.

Branding 40

Branding Brands Branding Registration 40

LexBlog IP

AUGUST 16, 2023

In a marketplace teeming with similar offerings, where countless brands vie for attention, the risk of brand confusion is a looming threat. Registering a trademark helps prevent brand confusion and maintains the distinctiveness that sets your brand apart.

Registration 40

Registration Branding Brands Branding 40

Corsearch

AUGUST 2, 2023

Your business has likely collectively spent countless hours and resources to build a strong brand presence on Amazon. However, counterfeiters will continuously undermine these efforts by listing counterfeit products and passing them off under your brand name. However, they can be useful to tackle lookalikes on marketplaces.

Branding 52

Branding Brands Branding Reporting 52

Corsearch

JULY 11, 2023

This World Mojito Day 2023, we address a crucial issue in the industry — the prevalence of counterfeit tequila in the market and the dangers associated with it. Counterfeit tequila can pose risks to consumer health, brand reputation, and even manufacturers’ legal standing.

Branding 40

Branding Brands Branding Social Media 40

LexBlog IP

AUGUST 16, 2023

You make moves to expand your market, and suddenly you get a cease-and-desist letter from another business that has better rights to the trademark. Loss of Brand Equity: Rebranding means letting go of the brand equity that the previous brand had built over time. Risk of Failure : Rebranding is not always successful.

Branding 40

Branding Brands Branding Registration 40

Art Law Journal

MAY 12, 2022

Stellar work is part of the equation but so is building your artist brand. Your personality can be a powerful differentiator and will help you build your artist brand as you make connections, grow your network, and establish your client base. The First Rule of Your Artist Brand: Know Thyself. Find online networking events.

Branding 52

Branding Brands Branding Social Media 52

IP Tech Blog

MAY 19, 2023

According to the UK’s Department for Digital, Culture, Media and Sport report on influencer culture , the global sector is expected to grow from $6.0 Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. billion in 2020 to $24.1

Marketing 57

Marketing Marketing Branding Brands 57

LexBlog IP

DECEMBER 3, 2021

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics.

Branding 52

Branding Brands Branding Intellectual Property 52

LexBlog IP

FEBRUARY 28, 2024

In the ever-evolving landscape of advertising regulations, the recent decision by the UK’s Advertising Standards Authority (ASA) regarding social media posts by former footballers in relation to Supreme CBD’s products have sparked discussion in the press.

Social Media 52

Social Media Advertising Advertising Branding 52