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3 Steps to Protect Your Brand in the New Year

Erik K Pelton

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.

Branding 147
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The Streamlabs (SLOBS) Plagiarism Scandal

Plagiarism Today

This is usually done with a copyright notice, but, in some cases, is done by working directly with the site that uploaded the content. Either someone at Streamlabs or contracted by them built the page and largely used the Lightstream page as a template, text and all. Accident or Not, a Problem Remains.

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Digital Trails: How Bungie Identified a Mass Sender of Fake DMCA Notices

TorrentFreak

Using the DMCA’s takedown process as a weapon, persons unknown sent copyright notices to YouTube, claiming that the targeted videos should be taken down for infringing Bungie’s rights. Bungie needs to rectify these copyright takedowns and lock down their brand management,” he wrote.

IP 139
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A Look Back at India’s Top IP Developments of 2021

SpicyIP

The plaintiff was granted, through an agreement, an exclusive non-transferable, non-assignable license for selling, supplying, and distributing the defendant’s brands in domestic and international markets. However, later the defendant served a termination notice against which the plaintiff filed this suit.

IP 143