Trade Marks in the Virtual World: Is your Business Well Meta-Versed in Emerging Technology?
LexBlog IP
NOVEMBER 13, 2023
We have previously written about key steps for brand owners to consider for their trade mark strategy in the metaverse and since then, earlier this year, the 12 th edition of the Nice Classification came into force. The case also brings to light the potential for third parties to capitalise on the goodwill of reputable brands using NFTs.
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