azrights

OCTOBER 18, 2021

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. The Meaning of Brand. The best way I’ve found to explain brands is by contrasting them to their unbranded commodity counterparts. But brands have a third dimension or a third purpose.

Branding 52

Branding Brands Branding Trademark 52

Biswajit Sarkar Copyright Blog

FEBRUARY 22, 2024

It is also called a brand name because it contains names, symbols, logos, and taglines that help to identify and differentiate a company’s goods and services from those of others. Customers can simply differentiate between the brands they were looking for. Customers can identify the brand and its products by a glance.

Business 52

Business Trademark Registration Cease and Desist 52

DuetsBlog

OCTOBER 21, 2020

Hotels, Ice Cream, and Shoes as Canvases for Great Brands. . Seth Godin has written about how Nike is a great brand because we can imagine what a Nike hotel would look like. . Speaking of ice cream, Ben & Jerry’s is another great brand , like Nike. . How about another test of brand strength? . sneakerheads.

Branding 59

Branding Brands Branding Registration 59

LexBlog IP

DECEMBER 3, 2021

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics. Online Marketplace Protection.

Branding 52

Branding Brands Branding Intellectual Property 52

azrights

MARCH 15, 2021

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.

Branding 52

Branding Brands Branding Trademark 52

Kashishipr

MARCH 2, 2022

Your Trademark Application gets approved, and you receive your registration certificate. Don’t let that Trademark Registration certificate fool you. No trademark office across the globe will ever keep a watch on the market for unauthorized use of your Registered Trademark. Non-Use of a Registered Trademark.

Registering Trademarks 105

Registering Trademarks Trademark Registration Trademark Law 105

IP and Legal Filings

FEBRUARY 7, 2023

Their rights will be protected thanks to the metaverse brands’ trademarks. Importance of Registration of Trademarks in the Metaverse Businesses may now reach a larger audience, increase their digital footprint, and increase profits by utilising the Metaverse. It might be more difficult than ever in the metaverse to police brands.

Trademark 83

Trademark Non-Fungible Tokens Branding Brands 83

LexBlog IP

JANUARY 17, 2022

All businesses will inevitably become embroiled in a lawsuit or litigation at some point. Registration. Please feel free to submit any questions for the presenters at the time or registration. Breakout Session #1A, Anatomy of a Contract Dispute , presented by Scott Beatty, Esq. Richard Mancini, Esq. , and Mark Nieds, Esq.

Registration 52

Registration Contracts Business Intellectual Property 52

Patently-O

NOVEMBER 21, 2022

The SoClean device has a compact filter that should be replaced every six-months–creating a nice subscription market. Litigation ensued. With the trademark registration in-hand, the district court partially granted SoClean’s motion for preliminary injunction. is a Sunset brand filter.”

Designs 74

Designs Design Registration Trademark 74

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. Furthermore, the purchase of virtual products and services could be used in multiple virtual worlds.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

IP Tech Blog

MARCH 23, 2022

Here is why: New opportunities for growing your brand. Numerous companies are currently getting into NFT technology to generate brand awareness, retain customers, and create new revenue streams. In both the real world and the Metaverse, this data can then be used to increase sales and brand awareness. We are here to help you.

Trademark 57

Trademark Branding Brands Branding 57

SpicyIP

SEPTEMBER 26, 2021

VA’ are not visually, phonetically or structurally similar as the Defendant’s mark consists of the words ‘RAMPUR’, which is the brand name, followed by ‘AS?VA’, VA’, which is the sub-brand. The Plaintiff suppressed that it has applied for registration of ‘AS?VA’ If a sub-brand performs the function, as AS?VA VA’ as well.

Branding 118

Branding Brands Branding Trademark 118

LexBlog IP

MARCH 23, 2022

Here is why: New opportunities for growing your brand. Numerous companies are currently getting into NFT technology to generate brand awareness, retain customers, and create new revenue streams. In both the real world and the Metaverse, this data can then be used to increase sales and brand awareness. We are here to help you.

Trademark 52

Trademark Branding Brands Branding 52

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 86

Trademark Social Media Advertising Advertising 86

Technology & Marketing Law Blog

JULY 4, 2022

Pyrotechnics (under the “FireOne” brand) claims to be the “world leader in digital pyrotechnic firing systems.” Let’s take a closer look at Pyrotechnics’ registration. ” Pyrotechnics’ copyright registration then starts to fall apart. .” Oracle litigation.

Copyright 130

Copyright Copying Registration Marketing 130

IPilogue

FEBRUARY 8, 2022

Trademarks are an excellent way to protect your brand. do not protect the goods themselves, but rather they protect your brand. For example, the word LEGO and the LEGO logo function as trademarks because they identify the brand. To some extent trademarks can be protected without registration. What can be a Trademark?

Trademark 106

Trademark Registration Registering Trademarks Branding 106

Biswajit Sarkar Copyright Blog

JANUARY 16, 2024

IPRs are crucial for startups as they safeguard their unique ideas and creations, enabling them to establish a competitive edge in the market. Trade Secrets: Trade secrets encompass confidential information critical for a startup’s success; this may include formulas, processes, customer lists, marketing strategies etc.

Intellectual Property 52

Intellectual Property Cease and Desist Invention Branding 52

LexBlog IP

APRIL 19, 2023

Sellers need to be aware of competitor patents before introducing a product to the market. Before selecting a brand name or logo for a product, sellers need to conduct a search to ensure that another party is not already using the same or similar brand name or logo. An example is the shape of the classic Coca-Cola glass bottle.

Intellectual Property Law 52

Intellectual Property Law Intellectual Property Law IP 52

Biswajit Sarkar Copyright Blog

NOVEMBER 27, 2023

Market Competitiveness: IPRs grant entrepreneurs exclusive rights to their innovations, safeguarding them from unauthorised usage by competitors. This defense aids in preventing potential assaults on the startup’s revenue streams and place in the market.

Intellectual Property 58

Intellectual Property Invention IP Technology 58

azrights

NOVEMBER 3, 2021

The difficulty with colour as a brand identifier is that there is no interim legal protection available to rely on as you build up recognition. Enforcement of your rights prevents market confusion. Staples, Office Depot and Office World were the 3 brands left standing in their category. Colour Trade Marks.

Trademark 52

Trademark Branding Brands Branding 52

43(B)log

FEBRUARY 3, 2024

end products, or products where the consumers will care which brand they got more or less. Laura Heymann Thinking about how consumers view their interactions with companies both as a matter of branding and as a matter of contracts, specifically on social media. Different brands under helm of same producer can be surprising.

False Advertising 49

False Advertising Contracts Branding Brands 49

The TTABlog

FEBRUARY 28, 2024

Frequent TTAB litigant Monster Energy Company got mugged in this opposition to registration of the mark shown immediately below, for mugs and plates. The Board noted that "[e]vidence that a party has the capacity to market or manufacture a product can rebut a lack of bona fide intent to use claim." Monster Energy Company v.

Designs 62

Designs Design Registration Business 62

Technology & Marketing Law Blog

JULY 26, 2021

However, sometimes the likely damages award from a successful federal copyright lawsuit will be less than the attorneys’ fees and other costs to litigate it. To get around this, the CCB proceedings are nominally “voluntary” to the litigants. In contrast, a copyright owner can initiate a CCB proceeding before obtaining a registration.

Copyright 140

Copyright Law Registration Copyright Infringement 140

Technology & Marketing Law Blog

OCTOBER 5, 2023

Emojico has trademark registrations in the word “emoji” for a ridiculously broad range of product categories–from (I’m not making this up) ship hulls to penis enlargers–and it then licenses the word to product manufacturers and defendants ensnared in its enforcement net. Schedule A Defendants , No.

Trademark 121

Trademark Fair Use Trademark Law Branding 121

Technology & Marketing Law Blog

OCTOBER 17, 2022

.” They mostly are a licensing organization, and their registrations are in a wide range of classes: “from articles of clothing and snacks to ‘orthopaedic foot cushions’ and ‘[p]atient safety restraints.'” ” (Raise your hand if you’ve ever seen Emojico-branded patient safety restraints).

Trademark 110

Trademark Fair Use Registration Licensing 110

43(B)log

JULY 3, 2023

Industria, based on Colombia, produces and distributes food products under two relevant brand names: Zenú and Ranchera. They’re successful brands: approximately $300,000,000 annually in sales of Zenú products and $100,000,000 in sales of Ranchera products. Its cancellation petition for Zenú has been suspended during this litigation.

False Advertising 59

False Advertising Advertising Advertising Registration 59

43(B)log

JANUARY 19, 2024

It has a registration for its logo, comprising stylized wording and a graphic of roads. Note that the current website seems to have removed “resources” from the logo, which I expect is a big enough change that a new registration ought to be required.) It adopted the Rampart/Wurth branding in 2023.

Advertising 59

Advertising Advertising Branding Brands 59

43(B)log

AUGUST 11, 2021

Significant rise in substantial similarity litigation starting in 2006—tripled. Their studies: we might see tarnishment in the brand context, and stronger among conservatives. Control to tarnishment—They rated the brand as stronger if they saw the tarnishing stimuli. Change in brand strength mediates purchase choice.

Trademark 72

Trademark Copyright Branding Brands 72

The TTABlog

FEBRUARY 8, 2022

The district court had dismissed the claims as to one of the marks (the "'654 mark") on the ground of claim preclusion, based upon the TTAB's entry of judgment by default on Plaintiff VVV's petition for cancellation of the registration for that one mark. TTABlogged here ]. & Sons Edible Oils Limited v. Meenakshi Overseas, LLC , No.

Litigation 75

Litigation Branding Brands Branding 75

The IPKat

MAY 15, 2024

There is also an opportunity for brands to become more sustainable through the adoption of AI. Looking forward, there is scope to drive efficiencies with manufacturing practices and through enhancing a brand's ability to better predict buying and merchandising needs. The question remains whether this is achievable for all brands.

Reporting 57

Reporting Branding Brands Branding 57

The IPKat

APRIL 13, 2023

filed an application for registration of a multimedia trade mark consisting of a 22-second video featuring super-hero “Super Simon” going on holiday in comic book style. The Board also provided useful clarification on the requirements for registration of multimedia marks. The case On 7 May 2019 Dutch company Chiever B.V.

Television 95

Television Advertising Advertising Registration 95

Indiana Intellectual Property Law

MARCH 7, 2023

The Muscle Stimulator is marketed and sold as a non-invasive device that uses electromagnetic energy to stimulate muscle contraction, and it is intended for use in body contouring and muscle strengthening applications. The FDA has cleared EMSCULPT for non-invasive treatment for the abdomen, buttocks, arms, calves and thighs.

False Advertising 52

False Advertising Contracts Advertising Advertising 52

43(B)log

FEBRUARY 28, 2022

23, 2022) Healthvana operates a health app, Healthvana, and has a trademark (registration) for use in connection with software and software as a service. Telebrands markets and sells “As Seen on TV” consumer household products via websites, phone numbers, and big box retailers. Healthvana, Inc. Telebrands Corp., 2022 WL 562265, No.

False Advertising 64

False Advertising Marketing Marketing Branding 64

Garrigues Blog

OCTOBER 19, 2021

weigh up and anticipate what a litigation case entails in the big picture and in light of your business. It is not that you in particular and your trademark are being targeted, but awareness on how to proceed yields value to your brand. Enforcement strategy: litigation or agreement? We will explain how to go about it.

Trademark 59

Trademark Cease and Desist Registration Litigation 59

Patent Trademark Blog

DECEMBER 13, 2023

While cost is an important factor, it is not the primary issue if you intend to enforce your utility patent against Amazon sellers stealing market share. If your utility patent contains only one independent claim, you may be leaving the door open for competitors to grab market share. Your focus should be on the patent claims.

Design Patent 52

Design Patent Patent Designs Design 52

SpicyIP

MARCH 10, 2024

Image from here In the case of Sterling Agro Industries Limited vs ASR Trading Company , the Delhi High Court while dealing with a trademark infringement suit, imputed mala fide intention to ASR Trading’s (the Defendant) act of applying for a trademark registration. His previous posts can be accessed here.

Trademark 59

Trademark Registering Trademarks Registration False Advertising 59

IPilogue

OCTOBER 28, 2021

Nonetheless, the Canadian Intellectual Property Office notes that those in the jewellery industry may be granted industrial design registrations, offering a different kind of intellectual property protection. Supreme Court case, Star Athletica, LLC v Varsity Brands, Inc. However, the case was settled before a trial of the issues.

Intellectual Property 116

Intellectual Property Designs Design Copyright 116