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Why Restaurants Need Trademark Registration

Erik K Pelton

I love a great meal, I love supporting small local businesses, and I have a connection to the restaurant industry: my wife and my brother-in-law own two restaurants. I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name.

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Having Trademark Registration is Like Double Insurance for Your Brand

Erik K Pelton

The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand. I have insurance on the building, and on my business and property. Trademark registration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand.

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Trademark registration: a boost to any brand’s immune system

Erik K Pelton

The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. It’s a hybrid of half-vaccinated.

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Big Businesses Need Trademark Protection; Small Businesses Need It Even More

Erik K Pelton

The following is a transcript of my video Big Businesses Need Trademark Protection; Small Businesses Need It Even More. Over the last 20 years, I have been so incredibly blessed to work with thousands of small businesses. The vast majority of my clients have been small businesses. They can crush small businesses.

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International Trademark Registration: why and when

Erik K Pelton

The following is an edited transcript of our video The Importance of International Trademark Registration. Registering your trademark in other countries can protect your reputation in those countries, and can ultimately increase the value of your brand. How do you know if you’re ready to apply for protection in other countries?21

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State vs. Federal Trademark Registration

Erik K Pelton

The following is an edited transcript of my video State vs. Federal Trademark Registration. However, if you can’t get nationwide registration at the USPTO, then it’s worth considering filing for state registration. That’s where there’s a real benefit to getting state registration.

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When Should I Apply for Trademark Registration?

Erik K Pelton

The following is an edited transcript of my video When Should I Apply for Trademark Registration? One of the most frequent questions I get is “When should I begin the process to start applying to register my trademark as a business owner?” Quite often, it’s when the business has just been thought of.