azrights

OCTOBER 20, 2023

Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU. When that happens, the other party who wants to use the marks will be able to apply to have the trademark registrations cancelled.

Branding 52

Branding Brands Branding Marketing 52

Intepat

APRIL 10, 2022

Trademark Registration for MSME. Additionally, trademark registrations for MSMEs are relatively cost-effective, and it is a simple trademark process that can be done online. Overall, the MSME scheme fosters the growth and development of these enterprises and assists them in flourishing among existing top brands.

Registration 52

Registration Trademark Branding Brands 52

Kashishipr

OCTOBER 5, 2022

In the ongoing highly competitive working business environment, the elements of a good advertisement are likely to be copied or imitated by others in the industry. Brands and businesses are now exploring more innovative ways to advertise their offerings, i.e., products or services. Defendant no. Vini Cosmetics Pvt.

Intellectual Property 52

Intellectual Property Advertising Advertising Branding 52

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 88

Trademark Social Media Advertising Advertising 88

Erik K Pelton

NOVEMBER 15, 2021

Perhaps you only have one core trademark or perhaps you’re building a portfolio and helping create an entire synthesized brand. Some of these might not apply to your type of business, but I’m certain that there are a least a dozen or two that might apply to your business. Also common are temporary tattoos.

Trademark 147

Trademark Branding Brands Branding 147

Biswajit Sarkar Copyright Blog

AUGUST 9, 2022

The growth of internet and internet related facilities have made brands shift a major part of their business online, some generating the entirety of their income through online sales. Thus, it becomes important to safeguard your business. Protecting brands. Domain names and trademarks.

Branding 52

Branding Brands Branding Social Media 52

azrights

MARCH 15, 2021

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.

Branding 52

Branding Brands Branding Trademark 52

azrights

OCTOBER 27, 2021

The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. Much of the copying that takes place in business is impossible or very difficult to put a stop to.

Branding 52

Branding Brands Branding Copying 52

Biswajit Sarkar Copyright Blog

FEBRUARY 4, 2022

Whether we go shopping for groceries in a supermarket like ‘Spencers’ or to a local sellers hub (sabzi mandi), we are making a subconscious choice or preference, based on the quality of the products, the price point, the goodwill of the brands or service providers and our previous experience in availing their products and services.

Business 52

Business Trademark Branding Brands 52

Kashishipr

JANUARY 5, 2022

The Trade Marks Act, 1999 governs and deals with the mechanism of registration, protection, and illegal use of trademarks in India. Creating a brand image for the goods/services in the minds of the public at large. Trademark Registration safeguards the brand or business name from unauthorized use. Class Search.

Trademark 105

Trademark Branding Brands Branding 105

Biswajit Sarkar Copyright Blog

FEBRUARY 4, 2022

Whether we go shopping for groceries in a supermarket like ‘Spencers’ or to a local sellers hub (sabzi mandi), we are making a subconscious choice or preference, based on the quality of the products, the price point, the goodwill of the brands or service providers and our previous experience in availing their products and services.

Business 52

Business Trademark Branding Brands 52

Erik K Pelton

MAY 9, 2022

Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. But, for the vast majority of businesses over time, they traditionally haven’t had a lot of need to protect non-traditional trademarks. Uniforms can be protected. Uniforms can be protected.

Trademark 189

Trademark Registering Trademarks Registration Designs 189

LexBlog IP

FEBRUARY 7, 2024

It includes many rules, several of them directed at the language of business in Quebec, and some regarding the use of French on both product packaging and signage/advertising. The Canadian Trademarks Office is experiencing significant delays and it is difficult to obtain a registration in less than 3 years.

Registering Trademarks 52

Registering Trademarks Advertising Advertising Social Media 52

IP and Legal Filings

JANUARY 31, 2023

The Covid-19 pandemic and lockdowns had a detrimental influence on fashion companies, which further motivated them to grow their business on the Metaverse. The Italian brand Gucci, created a digital showroom for Gucci Garden to go along with its multimedia, real-world “Gucci Garden Archetypes” display in Florence.

Law 86

Law Branding Brands Branding 86

Biswajit Sarkar Copyright Blog

JANUARY 22, 2024

Additionally, a name is a crucial element of personal branding, influencing perceptions, forming first impressions, and conveying character. For renowned figures, the importance of their name extends to public perception, brand identity, and professional success. It distinguishes us and shapes our sense of self.

Intellectual Property 76

Intellectual Property Registration Trademark Personality Rights 76

43(B)log

SEPTEMBER 28, 2021

Vampire Family Brands, LLC v. MPL Brands, Inc., Unsurprisingly, the trademark claims survive a motion to dismiss, but associated false advertising claims don’t. Similarly, VFB alleged that a real “margarita” is made with tequila and, therefore, the absence of tequila from MPL’s Margarita Cocktail constituted false advertising.

False Advertising 45

False Advertising Advertising Advertising Trademark 45

Corsearch

NOVEMBER 23, 2023

Popular trends in fashion, pharmaceuticals and health, technology, entertainment, and society are often drivers in the words found in trademark registrations. Many of these registrations were from international classes 3, 5, and 10 from some of the top companies in these sectors. There are currently 3.1

Trademark 59

Trademark Registration Branding Brands 59

TorrentFreak

AUGUST 16, 2021

The business model behind these schemes is simple and effective. Through various links and advertisements, people are lured into signing up for a website that offers ‘free’ movies, sports events, or books. After completing the registration process, subscribers indeed get access to a movie library.

Advertising 143

Advertising Advertising Branding Brands 143

IP and Legal Filings

SEPTEMBER 19, 2023

Once the application is filed, it will be examined by the IPI to ensure that it meets the requirements for registration. If the trademark is found to be eligible, it will be published in the Trademarks Journal, and any interested party will have a chance to oppose the registration.

Trademark 88

Trademark Intellectual Property Registration Registering Trademarks 88

IP and Legal Filings

SEPTEMBER 14, 2023

This has led to consumers opting for brands that pledge their duty to contributing towards environmental protection by means of minimalism and sustainability. In today’s era of eco-branding, wherein trademarks are used to distinguish sustainable brands from the mainstream commercial ones, the latter engage in the practise of “greenwashing”.

Branding 81

Branding Brands Branding Trademark 81

IP and Legal Filings

JUNE 14, 2023

Introduction It often happens that a company’s trademark is confused with its brand and on top of that, the brand name or trade name. A trade name is a name under which a company pursues its business and needs to be distinguished from the entity’s registered or legal name.

Marketing 52

Marketing Marketing Intellectual Property Branding 52

Intepat

DECEMBER 1, 2023

For both individuals and businesses, trademarks stand as valuable assets, offering protection for unique brands, logos, and slogans. Trademark opposition is a legal process where individuals or businesses challenge a pending trademark application.

Trademark 59

Trademark Registering Trademarks Registration Copying 59

Kashishipr

AUGUST 24, 2022

By establishing a brand name, a service provider in the hospitality industry can benefit from having many customers and build a good reputation. Hotels and restaurants must get their brand names and logos registered as trademarks for the ease of operating a business in India. Trademark for the Taj Mahal Palace Hotel.

Trademark 52

Trademark Branding Brands Branding 52

Erik K Pelton

DECEMBER 20, 2022

And the number of active trademark registrations in the USPTO database is larger than ever. Additionally, since late December 2021, when new procedures went into effect, the USPTO has received around 100 expungement petitions and about 100 re-examination petitions to get rid of registrations for marks that are allegedly not in use.

Trademark 130

Trademark Non-Fungible Tokens All Rights Reserved False Advertising 130

IP and Legal Filings

OCTOBER 30, 2023

Conceived by Ruth Handler and named after her own daughter, Barbie has, from its inception, been a driving force behind Mattel’s successful branding efforts, resulting in the sale of over a billion Barbie dolls and the expansion of the franchise into various media, including video games, merchandise, and a live-action movie.

Trademark 87

Trademark Branding Brands Branding 87

Kashishipr

JANUARY 19, 2022

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. How Does a Trademark Help in the Marketing of a Brand?

Marketing 105

Marketing Marketing Trademark Branding 105

IP and Legal Filings

MARCH 2, 2022

FSSAI registration is altogether mandatory for every operator involved in the food business like manufacturing, processing, storage, distribution and sale of food products. This is the 14 digit registration or license number that is printed on all food packages. Brand Value. Permit of food business. Procurement.

Registration 71

Registration Licensing Business Government 71

The TTABlog

SEPTEMBER 13, 2022

In re HIFI Brands, LLC , Serial Nos. As to applicant's stylized mark, the degree of stylization "is not notable apart from the literal element "hifi," and does not serve to distinguish it from Registrant's Mark." The Board found the services to be overlapping, but what about the marks? How do you think this appeal came out?

Marketing 70

Marketing Marketing Graphic Design Branding 70

IP and Legal Filings

OCTOBER 26, 2023

Off late these instances of trademark bullying has been a concern and persistent problem in many countries with large entities targeting the small enterprises just for the sake of business gains. This is generally done by giant corporations and brand names to survive the competition and swallow the small businesses for gains.

Cease and Desist 99

Cease and Desist Trademark Registering Trademarks Business 99

TorrentFreak

JULY 20, 2022

When a lawsuit directly attacks a site’s ability to operate using specific domains or branding, for example, the ‘hydra effect’ comes into play. Like PrimeWire’s domains, HydraWire’s has hidden registration details and sits behind Cloudflare. According to the MPA, a new streaming site called HydraWire.tv

Advertising 131

Advertising Advertising Business Copying 131

Kashishipr

AUGUST 17, 2022

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. It currently accounts for about 15% of the entire revenue spent on global advertising. As per a report, influencer marketing investment is expected to reach $15 billion in 2022.

Social Media 52

Social Media Intellectual Property Registration Branding 52

The IPKat

DECEMBER 14, 2023

February: In Nigeria, the Business Facilitation (Miscellaneous Provisions) Bill, 2022 , was signed into law. Things, however, took a different turn in when Njemanze's application and registration of Domittila as a trademark were revoked by the Trademark Tribunal. Today, it’s about the trade marks. Katpost on the decision here.

IP 83

IP Service Mark Cease and Desist Registration 83

Kashishipr

SEPTEMBER 22, 2021

A trademark is an important business asset that offers protection to a brand. Businesses own valuable trademarks, which, once registered, can be licensed out. Licensing your trademark can be a beneficial business strategy that can not only strengthen the brand but also allow for expansion into new markets.

Licensing 105

Licensing Trademark Branding Brands 105

43(B)log

APRIL 29, 2024

23, 2024) Hetronic has US registrations; Abitron sold Hetronic-branded products without permission to customers around the world, including in the United States. Hetronic terminated its licensing and distribution agreements with Abitron, but Abitron continued to sell Hetronic-branded remotes without Hetronic’s authorization.

Advertising 59

Advertising Advertising Trademark Branding 59

Erik K Pelton

JULY 31, 2020

It could sometimes include a business card if it references the service. Say you’re a realtor or an attorney and the business card makes some reference to the actual nature of the work, as well as the trademark of the brand name that would generally be acceptable. It could include a brochure.

Trademark 130

Trademark Advertising Advertising Editing 130

azrights

NOVEMBER 3, 2021

The difficulty with colour as a brand identifier is that there is no interim legal protection available to rely on as you build up recognition. It takes a very substantial marketing and advertising budget, over many years and even then there is no guarantee of successfully trademarking a colour. Competitors Copying Your Colour.

Trademark 52

Trademark Branding Brands Branding 52

The TTABlog

DECEMBER 21, 2021

The NAKED condom case returned to the TTAB after a CAFC reversal [ TTABlogged here ] and the Supreme Court's denial of the registrant's petition for writ of certiorari (September 2021). Nor did respondent have advertising material or seek FDA approval.

Registration 51

Registration Contracts Advertising Advertising 51