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9 reasons why a business should apply to register its trademarks

Erik K Pelton

The following is an excerpt from my book, Building a Bold Brand. Trademark registration with the United States Patent and Trademark. as low as $225, and the resulting trademark registration provides a. myriad of benefits to its owner: Using the registration symbol (®) looks nice, and the official. your brand.

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Avoiding a Busted Brand: Preventing the Pain of Forced Rebranding through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 1 Imagine you’ve been using your business name, logo, or slogan for several years, building a good base of local customers. You make moves to expand your market, and suddenly you get a cease-and-desist letter from another business that has better rights to the trademark.

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Trademark Enforcement: How to Stop Infringement of Your Brand

Patent Trademark Blog

Startups and small businesses can use cost-effective ways to stop or discourage trademark infringement. Though your mark might not be registered yet, having a pending trademark application will at least start you on the journey toward registration. Should you send a trademark cease-and-desist letter?

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Concept Of Trademark Bullying: Forceful Enforcement Of Trademark Rights In The Name Of Protection

IP and Legal Filings

Off late these instances of trademark bullying has been a concern and persistent problem in many countries with large entities targeting the small enterprises just for the sake of business gains. This is generally done by giant corporations and brand names to survive the competition and swallow the small businesses for gains.

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An unprotected trademark is an unguarded asset

Erik K Pelton

I recently spoke with a small business owner who bought a restaurant, rebranded it, opened it to the public, and received critical acclaim. Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. Second, there’s the cost of time.

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Protecting brands and trademarks on the internet

Biswajit Sarkar Copyright Blog

The growth of internet and internet related facilities have made brands shift a major part of their business online, some generating the entirety of their income through online sales. Thus, it becomes important to safeguard your business. Protecting brands. Domain names and trademarks. Domain names and trademarks.

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Do You REALLY Own Your Business Name?

LexBlog IP

You put a great deal of effort in choosing the perfect name for your business. You registered the business with the Secretary of State in every state in which you operate. That’s all you need to own your business name, right? There could be businesses in other states with the exact same name, or very similar names.