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Cease-and-Desist Letter: How to Use It Effectively or Reply

Patent Trademark Blog

Why send a cease-and-desist letter? On its surface, a cease-and-desist letter seems like a less expensive way to enforce intellectual property rights. Are Amazon sellers using a similar brand or product name? Need to enforce your patent and trademark rights, or reply to a cease-and-desist letter?

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The Trademark Protection Playing Field

Erik K Pelton

Goalie – The ultimate protector and backstop: Trademark Registration. Midfield – Both attacking and defensive for protection when needed: Issuing ‘cease and desist’ letters when infringements occur. Offense – goal scoring and attacking: litigating as needed to protect the brand.

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Avoiding a Busted Brand: Preventing the Pain of Forced Rebranding through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 1 Imagine you’ve been using your business name, logo, or slogan for several years, building a good base of local customers. You make moves to expand your market, and suddenly you get a cease-and-desist letter from another business that has better rights to the trademark.

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Trademark Enforcement: How to Stop Infringement of Your Brand

Patent Trademark Blog

Though your mark might not be registered yet, having a pending trademark application will at least start you on the journey toward registration. Step 2: Enroll in Amazon Brand Registry Consider enrolling in Amazon Brand Registry if your trademark covers goods that can be sold on the e-commerce platform.

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Concept Of Trademark Bullying: Forceful Enforcement Of Trademark Rights In The Name Of Protection

IP and Legal Filings

This is generally done by giant corporations and brand names to survive the competition and swallow the small businesses for gains. The modus operandi of bullying and legal threats which are baseless by large entities gets initiated by serving a cease and desist notice which contains threats of instituting a trademark infringement suit.

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9 reasons why a business should apply to register its trademarks

Erik K Pelton

The following is an excerpt from my book, Building a Bold Brand. Trademark registration with the United States Patent and Trademark. as low as $225, and the resulting trademark registration provides a. myriad of benefits to its owner: Using the registration symbol (®) looks nice, and the official. your brand.

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An unprotected trademark is an unguarded asset

Erik K Pelton

Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. So they not only had an unprotected trademark, they had skipped some critical steps in the brand protection process. Second, there’s the cost of time.