IIPRD

SEPTEMBER 17, 2021

These products are named “Limited Editions”. These items have restricted production and remain in the market only for a short duration of time. They almost never re-enter the market again. This creates scarcity of the product in the market. But how can these Limited-Edition Products be protected?

Editing 52

Editing IP Artistic Work Designs 52

Erik K Pelton

JUNE 14, 2021

The following is an edited transcript of my video, Why Suggestive Trademarks and Brand Names Are My Favorite. I get asked all the time about what type of brand names I prefer. The answer for me is easy: for commercial, marketing, and legal purposes, I strongly suggest that clients choose suggestive brand names.

Branding 130

Branding Brands Branding Trademark 130

Technology & Marketing Law Blog

AUGUST 7, 2023

I’m pleased to announce the 2023 edition (14th edition) of my Internet Law casebook, Internet Law: Cases & Materials. I replaced the Step Two and Hemi cases on personal jurisdiction with a recent 9th Circuit case, Herbal Brands v. Jurisdiction Evaluating Personal Jurisdiction Herbal Brands v. PhotoPlaza. Uber (2d Cir.)

Editing 52

Editing Law Contracts Privacy 52

Erik K Pelton

NOVEMBER 18, 2022

The following is an edited transcript of my video The Golden Ratio of Trademark Protection. We love sunflowers at Erik M Pelton & Associates as a symbol of growth and renewal, and tie that into trademark and brand protection.

Trademark 147

Trademark Branding Brands Branding 147

Intepat

DECEMBER 2, 2022

Free logo maker online: A logo is an essential component of a company’s brand identity. As a result, one must ensure that their brand logo defines their business and is created with your company’s vision and motto in mind. iii) You can edit the logo to make any required changes. The steps are simple-.

Branding 52

Branding Brands Branding Designs 52

Nelligan Law

AUGUST 4, 2023

The legal nuances surrounding trademarks, counterfeiting, collaborations, and the ever-expanding resale market fascinated me as I delved deeper into understanding the mechanisms that governed our beloved hobby. Sneaker companies invest substantial resources in designing unique logos, branding, and shoe designs.

Law 90

Law Intellectual Property Editing Branding 90

McKinsey Operations

OCTOBER 13, 2022

Rob Lowe, director of global marketing at Epic Games and former managing director of Digital Play at LEGO Ventures, discusses the enormous opportunities presented by emerging technology and end-user democratization. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.

Editing 140

Editing Marketing Marketing Reporting 140

Erik K Pelton

DECEMBER 12, 2022

The following is an edited transcript of my video The Value of a Great Logo. Great logos can be very powerful marketing tools for big businesses and the smallest of businesses as well. Now, a brand name is always going to be more important to protect than a logo. It conveys something about the brand. Nike , the swoosh.

Branding 147

Branding Brands Branding Copying 147

Erik K Pelton

APRIL 24, 2023

The following is an edited transcript of my video Color Trademarks Case Study: T-Mobile Magenta. Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. They’re not terribly common for most brands, and that’s part of what makes them interesting.

Trademark 130

Trademark Registering Trademarks Branding Brands 130

Art Law Journal

MAY 12, 2022

Stellar work is part of the equation but so is building your artist brand. Your personality can be a powerful differentiator and will help you build your artist brand as you make connections, grow your network, and establish your client base. The First Rule of Your Artist Brand: Know Thyself. Personalize your pitches.

Branding 52

Branding Brands Branding Social Media 52

McKinsey Operations

NOVEMBER 8, 2022

Irene-Marie Seelig, co-founder and CEO of AnamXR, says the metaverse is tailor-made for fashion brands looking to help people clothe their digital personas. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.

Editing 92

Editing Branding Brands Branding 92

Erik K Pelton

NOVEMBER 29, 2021

The following is an edited transcript of my video, The Trademark Protection Decathlon. The Summer Olympics got me thinking about what it would take for a decathlon of trademark protection: to be well-rounded and ensure that a brand, a trademark, has covered all the angles and excels at everything. Choose a creative name.

Trademark 147

Trademark Cease and Desist Branding Brands 147

McKinsey Operations

OCTOBER 13, 2022

Ken Wee, chief strategy officer at Activision Blizzard, says despite the explosion of the market addressable by the metaverse, a true unlock has yet to occur to draw in a larger non-game-endemic audience. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.

Editing 85

Editing Marketing Marketing Reporting 85

Erik K Pelton

MAY 16, 2023

The following is an edited transcript of my video The Value of a Great Slogan. Slogans are powerful tools that tell consumers about your brand. The best slogans are fun, memorable, catchy, and communicate something important or unique about the brand. Here’s a few examples of great slogans.

Branding 130

Branding Brands Branding Trademark 130

The IPKat

MARCH 18, 2024

This is a review of the second edition of Copyright and the Court of Justice of the European Union , by PermaKat Professor Eleonora Rosati, who is Full Professor of IP Law at Stockholm University and Of Counsel at Bird & Bird. This book was voted by readers as the winner of the IPKat’s Book of the Year Award for best copyright book 2023!

Copyright 62

Copyright Editing Copyright Law Law 62

LexBlog IP

APRIL 15, 2022

When Christie’s Auction House first entered the secondary art market of mainland China in 2005, it licensed its brand to a local auction house and received a total of RMB 97,000,000 (roughly $12,100,000) for its inaugural sale. [1] A relaxed regulatory environment helps explain the enormous growth of the Chinese art market.

Art 52

Art Marketing Marketing Artwork 52

Dragons' Den

FEBRUARY 1, 2024

We decided to have patents in as many markets as possible. For businesses like Manta Hair, securing design rights or patents can offer a quicker path to protection, ensuring the uniqueness of their product is safeguarded in the market. Your logo is an important aspect of your brand.

Blogging 64

Blogging IP Intellectual Property Designs 64

McKinsey Operations

AUGUST 23, 2022

An edited version of the conversation from our ‘Value creation in the metaverse’ report follows. Brian Solis, Salesforce global innovation evangelist, sees curiosity and empathy as integral parts in delivering new experiences in the metaverse.

Editing 135

Editing Reporting Branding Brands 135

TorrentFreak

JANUARY 31, 2024

Each year around the end of January, the Office of the United States Trade Representative ( USTR ) publishes its annual review of so-called ‘notorious markets’ known for their connections to intellectual property crime. “Cuevana’s use of multiple domains has allowed variants of the site to remain operational.

Reporting 92

Reporting Marketing Marketing Social Media 92

The IPKat

NOVEMBER 27, 2023

The long history of the parties’ joint presence on the UK market clearly added a degree of complexity to the judgment, which contains a detailed review of each side’s business over the years. No double diamond infringement for Umbro – but was its logo harmed by being too closely associated with the brand name? IPKat here.

Editing 70

Editing Registration Branding Brands 70

The IPKat

MAY 20, 2024

Find out by reviewing the latest edition of our miscellany post. There will also be workshops on artificial intelligence, trade secrets, co-branding, copyright in IP enforcement and amicus curiae briefs (as well as a whole range of other topics!). And, for events, do not forget to regularly check our Events page.

Intellectual Property Law 62

Intellectual Property Law Intellectual Property Licensing IP 62

Dragons' Den

FEBRUARY 22, 2024

Watching this episode on a very wet and grey February day, it was unsurprisingly the gummy sweets with a purpose and the sustainable beachwear brand that really shone out to me from the Den this week. For all the energy and enthusiasm that the Dragons had for Joe they couldn’t quite find the same enthusiasm for the brand itself.

Blogging 52

Blogging IP Designs Design 52

Technology & Marketing Law Blog

DECEMBER 11, 2023

In the Vans case, the Vans sneaker company sued the Brooklyn art collective known as MSCHF (sound it out) after MSCHF sold a limited-edition shoe it called “ The Wavy Baby ” (depicted at right). MSCHF has frequently targeted major brands. A previous pair of shoes, “ Satan Shoes ,” prompted a suit by Nike. at 156 (citation omitted)”).

Blogging 112

Blogging Trademark Branding Brands 112

Olartemoure Blog

AUGUST 19, 2022

Colombia’s National Business Association (ANDI) published the 6th edition of its Business Innovation Ranking reviewing innovative dynamics in the Colombian business network inside several economic sectors. Target market for innovation . 08/19/22 – Innovation. The ranking primarily analyzed: Proficiencies.

Fair Use 98

Fair Use Intellectual Property Branding Brands 98

McKinsey Operations

DECEMBER 7, 2022

An edited version of the conversation from our ‘Value creation in the metaverse’ report follows. Marc Petit, Vice President of Unreal Engine Ecosystem at Epic Games, is optimistic about the promise of the metaverse, which he says will depend on real-time streaming of interactive, 3D content.

Editing 108

Editing Reporting Branding Brands 108

Biswajit Sarkar Copyright Blog

JULY 13, 2022

The ability of a company to create and capitalise on a distinctive brand to get the competitive edge necessary for success is at the core of the fashion industry, which goes beyond only clothing and accessories. Thus, it becomes essential to protect IPR in fashion to accord increased protection and economic benefits to designers and brands.

Intellectual Property 52

Intellectual Property Branding Brands Branding 52

LexBlog IP

JANUARY 17, 2024

In Australia, the burger debate was first brought to our attention in 2020 following a marketing campaign by Hungry Jack’s Pty Ltd ( Hungry Jack’s ) for its limited-edition Big Jack burger. From the Big Mac v Big Jack to the KFC v HFC – 2023 was the year of the burger.

Marketing 52

Marketing Marketing Branding Brands 52

TorrentFreak

JULY 13, 2023

Pirate site brands, including 123movies, Putlocker, Kisscartoon, 123movieshub, and GoMovies, were suddenly recognized all over the world, despite in many cases having been copied from ‘pirate’ brands already in existence. Running in parallel, news began to emerge of big changes at Zoro.to. Aniwatch.to

Branding 84

Branding Brands Branding Registration 84

The IPKat

MARCH 2, 2023

Rothschild also cited the reproduction, by well-known artist Andy Warhol, of brands like Campbell’s Soup and Coca Cola in his artistic work: “ Andy Warhol famously depicted iconic brands, including Campbell’s Soup and Coca-Cola, in stylized but plainly recognizable form.

Artwork 95

Artwork Non-Fungible Tokens Artistic Work Branding 95

The IPKat

OCTOBER 1, 2022

Some IP Thoughts on Dolce & Gabbana’s SS23 Collection Curated by Kim Kardashian, and other Fashion Heritage at Fashion Week By Felicia Caponigri During Milan Fashion Week held last week, the Italian fashion brand Dolce & Gabbana debuted their Spring/Summer 2023 ready-to-wear collection. As in the U.S., see this chapter.)

Copying 97

Copying IP Copyright Law Designs 97

Dragons' Den

FEBRUARY 9, 2024

What is its appeal to the market? Touker Suleyman felt that her idea of an app was not the best way to promote the brand and was soon out. Keep a look out for more upcoming editions as we follow the BBC Dragons' Den series. I thought Titilolami may be about lose her cool. Did you enjoy this episode?

Blogging 52

Blogging IP Designs Design 52

McKinsey Operations

AUGUST 23, 2022

An edited version of the conversation from our ‘Value creation in the metaverse’ report follows. CEO John Hanke says the promise of the metaverse is massive, but there are technological and financial hills to climb.

Editing 85

Editing Reporting Technology Branding 85

Erik K Pelton

FEBRUARY 9, 2021

The following is an edited transcript of my video, The Types of Acceptable Evidence for Trademark Applications. What you need to show is acceptable evidence of the trademark in marketing materials that both display the mark as well as some connection to the services being offered. Let’s start with services.

Trademark 130

Trademark Social Media Editing Advertising 130

LexBlog IP

APRIL 21, 2022

Thus, the collaboration towards the creation of three NFT’s —as well as physical products—came naturally for both brands. In the case of Balmain and Barbie, mintNFT studied the history and philosophies of both brands and created premium video content that showcased the authenticity and story behind the collaboration.

Editing 52

Editing Branding Brands Branding 52

Art Law Journal

JANUARY 13, 2022

Video editing and motion graphics go hand in hand—after all, they are both rooted in storytelling. Video editing is one of the most crucial roles when it comes to any kind of video media. As Philip Seymour Hoffman said, “The film is made in the editing room.” Video editing is more accessible than it’s ever been before.

Graphic Design 52

Graphic Design Designs Design Editing 52

Above the Fold

JULY 3, 2023

According to the FTC’s announcement, the updated Q&A contains guidance for influencers on when and how to disclose material connections across different kinds of platforms, views about brand monitoring of influencers and platform disclosure tools, and discussion of issues with online reviews (e.g.

Social Media 52

Social Media Advertising Advertising Editing 52

McKinsey Operations

AUGUST 23, 2022

An edited version of the conversation from our ‘Value creation in the metaverse’ report follows. Square Enix CEO Yosuke Matsuda shares his expansive vision for the Japanese entertainment and video game company, one that includes solving societal problems and greater user empowerment.

Editing 75

Editing Reporting Branding Brands 75