Remove Brands Remove Litigation Remove Ownership Remove Registering Trademarks
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Brand Identifiers are Key to Managing Competition

azrights

The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. Protecting brand identifiers is the way to avoid the possibility of consumer confusion as to the source or origin of a brand.

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How To Brand Using Trademarks Strategically

azrights

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. I’ll then explain the role of trademarks and why and how to be strategic with them. The Meaning of Brand. But brands have a third dimension or a third purpose. They save us time.

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How Do People End Up Losing Their Trademark Rights?

Kashishipr

A trademark registration certificate that you receive after getting your proposed trademark approved from a country’s Trademark Office is just the first step in the journey of your trademark ownership. Furthermore, it will also never enforce your trademark rights on your behalf.

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Brand Protection and Fighting Fakes Online

LexBlog IP

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics. Online Marketplace Protection.

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The Role of Brand Names in Business

azrights

However, the fact that you can get unregistered trademark rights in a name simply from using a name, often gives people a false sense of security so they don’t register their desired name as a trademark. Registered trademarks give you much stronger rights in a name than simply using a name.

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Trademark For Business Growth

Biswajit Sarkar Copyright Blog

Defining Trademark A “trademark” is a mark which is used for a commercial purpose. It is also called a brand name because it contains names, symbols, logos, and taglines that help to identify and differentiate a company’s goods and services from those of others. How do trademarks function?

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March Madness: Basketball, Brackets, and Branding

LexBlog IP

In addition to the trademark for “March Madness,” the NCAA also owns trademarks for other tournament-related phrases and logos. For example, the phrase “Final Four” is a registered trademark of the NCAA, as are logos for the tournament and individual schools.