Remove Brands Remove Marketing Remove Registering Trademarks Remove Trademark
article thumbnail

MarkIt to MarketĀ® - September 2023: How Design Patents Can Complement Brands' Trademark Portfolios

JD Supra Law

Many brand owners are familiar with the value of registered trademarks, which safeguard the goodwill cultivated between mark holders and consumers by reducing confusion as to the source of the associated goods.

article thumbnail

Trademarks from a Marketing Perspective

Kashishipr

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. How Does a Trademark Help in the Marketing of a Brand?

Marketing 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What's in a trademark? By any other name, would a $400 pineapple taste as sweet?

The IPKat

The fruit industry news has been abuzz this week with reports that a new pineapple will soon be hitting the market in the United States. The pineapple, characterised by its red outer skin and produced in very limited quantities in Costa Rica, is being marketed under the name Rubyglowā„¢ and will retail for nearly $400 per fruit.

Trademark 104
article thumbnail

Trademark protection for colors: T-Mobile Magenta

Erik K Pelton

The following is an edited transcript of my video Color Trademarks Case Study: T-Mobile Magenta. Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. They’re not terribly common for most brands, and that’s part of what makes them interesting.

Trademark 130
article thumbnail

Is Your Super Bowl Marketing Campaign Playing by the Rules? 5 Tips to Help You Avoid Getting a Penalty

JD Supra Law

With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms ā€œSuper Bowlā€ and ā€œSuper Sundayā€ are registered trademarks guarded by the National Football League (NFL) more closely than a shutdown corner on a wide receiver. By: Foster Garvey PC

article thumbnail

Measure your brandā€™s strength using The Bold Brand Scoresheet

Erik K Pelton

A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks. And of course, which I advocate, should be registered trademarks. How did you do? .

Branding 130
article thumbnail

Building Brands that Last: Leveraging Effective Brand Building through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 7 This is the seventh in a series of posts about the benefits of having your trademark registered. In the world of business, where brands are not merely labels but stories that resonate with consumers, effective brand building is a strategic imperative.