LexBlog IP

AUGUST 26, 2022

Vice President of CARU Mamie Kresses explained that this warning “puts advertisers, brands, influencers and endorsers, developers, and others on notice that CARU’s Advertising Guidelines apply to advertising in the metaverse and that BBB National Programs’ CARU will strictly enforce its Guidelines against metaverse advertising.”

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Advertising Advertising Social Media Branding 52

LexBlog IP

AUGUST 17, 2022

A recent federal court decision found that FleetCor, a company that sells fuel card services to businesses, and its CEO had violated the Federal Trade Commission (FTC or Commission) Act through a series of deceptive and unfair acts and practices. The complaint sought monetary equitable relief under Section 13(b) of the FTC Act.

Litigation 52

Litigation Advertising Advertising Reporting 52

LexBlog IP

MARCH 8, 2023

So our holiday gift from the FTC, which flew a bit under the radar if you ask us, was the Health Products Compliance Guide. I don’t want to be overly dramatic, but I think it will be the FTC’s 2023 bestseller, cited more often than any other case, rule, or guidance. We shall see. Why does this matter?

Advertising 52

Advertising Advertising Branding Brands 52

LexBlog IP

JANUARY 21, 2022

Yesterday’s sole topic for the monthly public Federal Trade Commission (FTC) meeting was identity theft. No policy statements, no votes, no repeal of carefully crafted bipartisan policy documents, just identity theft, statistics about identity theft and the FTC’s resources about identity theft. That’s it.

Reporting 40

Reporting Artwork Registration Government 40

LexBlog IP

SEPTEMBER 20, 2022

For some time now, dark patterns have been quite the trending topic for both marketers and privacy professionals. And outside this country, the European Data Protection Board issued some interesting guidelines on the topic. Late last week, the FTC issued its report following up on the workshop.

Reporting 52

Reporting Privacy Advertising Advertising 52

LexBlog IP

MAY 12, 2022

In case you can’t make the presentation, here’s an excerpt of one of the topics covered: The 3 C’s of Affiliate Marketing Disclosures: Clear Conspicuous Content. While there is no explicit requirement, FTC disclosure cases and guidelines suggest that, in their view, this is required for adequate disclosures.

Advertising 52

Advertising Advertising Marketing Marketing 52

43(B)log

FEBRUARY 24, 2021

Joseph Lewczak: FTC v. FTC does not want disclosure below the “more” expansion link, if any; it has to be above so anyone will see it even if they don’t seek out more info. FTC also challenged “Danish cookies” that weren’t made in Denmark. Designed in US” can also work. California has a 5% foreign content requirement.

Advertising 40

Advertising Advertising Law Privacy 40