Erik K Pelton

MAY 23, 2022

The following is an edited transcript of my video Trademark Protection for eSports and Gamers. But I’ve been following the world of gaming and eSports competitions for many years, and in fact, have been lucky enough to work with eSports teams and several gamers to protect their brands. Zero trademarks.

Trademark 162

Trademark Social Media Branding Brands 162

Erik K Pelton

FEBRUARY 18, 2022

Non-profits benefit from trademark protection too, it is vital for them as it is for any other business. The post Trademark protection for non-profits appeared first on Erik M Pelton & Associates, PLLC. For more, see. More Peltonisms® at [link].

Trademark 162

Trademark Business 162

Erik K Pelton

APRIL 24, 2023

The following is an edited transcript of my video Color Trademarks Case Study: T-Mobile Magenta. Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. Non-traditional trademarks include sounds, sense, motions, lighting, colors, and more.

Trademark 130

Trademark Registering Trademarks Branding Brands 130

Erik K Pelton

JUNE 28, 2022

In this week’s whimsical episode, Erik takes a sarcastic approach about what NOT to do in order to protect a trademark. The post How NOT to Protect Your Trademark? In this week’s whimsical episode, Erik takes a sarcastic approach about what NOT to do in order to protect a trademark.

Trademark 147

Trademark 147

Erik K Pelton

APRIL 12, 2022

What does the golden ratio law of nature have to do with trademark protection? In this episode, Erik ruminates on this concept and reveals its correlation to brand protection. The post The Golden Ratio of Trademark Protection appeared first on Erik M Pelton & Associates, PLLC.

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

JANUARY 24, 2023

The following is an edited transcript of my video Trademarks: Measure Twice, Cut Once. What could carpentry and trademarks possibly have in common? This applies to the world of trademarks as well. So just like in carpentry, when it comes to your trademark, measure twice, cut once.

Trademark 147

Trademark Editing 147

Erik K Pelton

MAY 2, 2022

The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection? And believe it or not, nonprofits definitely need trademark protection. So their brands are very, very important and they are eligible for trademark protection just like any other brand.

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

MARCH 8, 2023

A trademark can be anything that indicates the source of a business’ products or services. However, not all trademarks are created equal – which is where creativity and context come into play. The post Why Some Trademarks Receive More Protections Than Others appeared first on Erik M Pelton & Associates, PLLC.

Trademark 130

Trademark Business 130

JD Supra Law

OCTOBER 6, 2023

If you are in business and use a word, phrase, symbol, design, or any combination of these to identify your goods or services, you have a trademark and need to consider "What does trademark law protect against?". By: Whitcomb Selinsky, PC

Trademark Law 112

Trademark Law Trademark Law Designs 112

Erik K Pelton

AUGUST 19, 2022

The following is an edited transcript of my video An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute. This statement is really true when it comes to trademarks. Yes, it takes some time and money to protect a trademark upfront. Why is it so valuable to do that?

Trademark 147

Trademark Social Media Branding Brands 147

Erik K Pelton

DECEMBER 15, 2021

Dogs might be man’s best friend, but trademark protection is a brand’s best friend. Here are some fun canine themed trademarks we’ve helped protect: The post Trademark protection is a brand’s best friend appeared first on Erik M Pelton & Associates, PLLC.

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

OCTOBER 8, 2021

The following is an edited transcript of my video, Customs and Border Patrol Registration for Your Trademark. And a lot of brand owners don’t realize that it’s not very difficult and not very expensive to register and protect their trademark with US Customs and Border Protection.

Trademark 147

Trademark Registration Branding Brands 147

Erik K Pelton

AUGUST 30, 2021

The following is a transcript of my video Influencers Need Trademark Protection Too. The shocking thing that I’ve learned is that many of these influencers are not protecting their brands. Many are not talking steps to register their trademarks. But don’t forget to think about protecting your brand.

Social Media 182

Social Media Trademark Branding Brands 182

Erik K Pelton

JUNE 15, 2022

Of the thousands of trademark applications that Erik has helped file and protect over the years, more than 200 of them were for restaurant services. Unfortunately, many restaurants do not understand the value and significant importance of filing for trademark protection.

Trademark 113

Trademark 113

Erik K Pelton

NOVEMBER 29, 2021

The following is an edited transcript of my video, The Trademark Protection Decathlon. The Summer Olympics got me thinking about what it would take for a decathlon of trademark protection: to be well-rounded and ensure that a brand, a trademark, has covered all the angles and excels at everything.

Trademark 147

Trademark Cease and Desist Branding Brands 147

Erik K Pelton

DECEMBER 2, 2021

And we love coffee brand clients who have great trademarks to protect – a few of which are in the image here. The post Trademark protection: an energizing boost for your brand appeared first on Erik M Pelton & Associates, PLLC. At EMP&A, we love good coffee.

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

DECEMBER 7, 2021

The brands of many professional online gamers have millions of followers and huge profits from endorsements, advertising, merchandise, and more, yet many of them are not protected. Erik provides some trademark tips and guidance for the eSports industry that is applicable to other brand owners, influences, and businesses as well.

Trademark 133

Trademark Advertising Advertising Branding 133

Erik K Pelton

JULY 28, 2021

With the Olympic Games underway in Tokyo, Erik shares the decathlon of trademark protection – 10 steps to building a strong, protected brand name. The post The Trademark Protection Decathlon appeared first on Erik M Pelton & Associates, PLLC.

Trademark 113

Trademark Branding Brands Branding 113

Erik K Pelton

FEBRUARY 20, 2022

The following is an edited transcript of my video How NOT to Protect Your Trademark. Having recorded dozens of episodes on how best to protect a brand and a trademark, I thought it would be fun to share my tips on how not to protect your trademark (sarcastically, of course). Don’t even check.

Trademark 130

Trademark Branding Brands Branding 130

Erik K Pelton

AUGUST 26, 2021

Big businesses need trademark protection; small businesses need it even more. A small business can be crushed by a trademark dispute, or a rebranding. Trademark protection costs money, but the benefits far outweigh the costs. If you are a small business, can you afford not to protect your brand?

Business 173

Business Trademark Branding Brands 173

Erik K Pelton

AUGUST 3, 2021

And there are 10 trademark events that – if a brand owners is very good in most or all of them – will build a strong and protected brand. Working with someone with experience in all 10 events will increase odds of success: a bold brand that is registered, protected, and ready to success.

Branding 208

Branding Brands Branding Trademark 208

Erik K Pelton

JANUARY 4, 2021

The following is an edited transcript of my video Do Restaurants Need Trademark Protection ? But restaurants come to me all the time and say, “Do I really need a trademark registration? Why does a restaurant need a trademark registration?”

Trademark 130

Trademark Registration Social Media Business 130

Patent Trademark Blog

FEBRUARY 26, 2024

How to Register IP for your Clothing Your new clothing brand may have a variety of IP to protect. Let’s look at how you should protect and trademark your clothing lines. Need to protect your clothing brand? Trademark protection applies to the names and logos used to sell your clothing articles.

Branding 52

Branding Brands Branding Trademark 52

Erik K Pelton

AUGUST 16, 2021

The following is a transcript of my video Big Businesses Need Trademark Protection; Small Businesses Need It Even More. The lesson from all of this is that all businesses need trademark protection. Of course, big businesses benefit from trademark protection. There’s a couple of reasons why.

Business 173

Business Trademark Branding Brands 173

Greenspoon Marder LLP

FEBRUARY 15, 2024

His recent acquisition of full ownership rights to “The Rock” trademark serves […] The post Can You Smell What The Rock is Trademarking? A Look at IP Protection appeared first on Greenspoon Marder LLP.

Trademark 105

Trademark IP Ownership Business 105

Erik K Pelton

DECEMBER 28, 2021

Did you know that the recipe for storing trademark protection requires just a few ingredients? In this episode, Erik discussed those ingredients and the steps needed to create a delicious dish of brand protection for your business. Did you know that the recipe for storing trademark protection requires just a few ingredients?

Trademark 113

Trademark Branding Brands Branding 113

Erik K Pelton

AUGUST 9, 2021

Trademark protection isn’t free. And most important, the Return on Trademark Investment – R.O.T.I. The returns from investing in trademark registration include. Increased protection online with social media, domain names, and Amazon. But it isn’t terribly expensive. Use of the ®.

Trademark 147

Trademark Social Media Branding Brands 147

Erik K Pelton

NOVEMBER 11, 2021

The post Trademark protection: worthy of raising a glass to! A toast to our numerous clients in the beer industry that we love to work with and sample! appeared first on Erik M Pelton & Associates, PLLC.

Trademark 147

Trademark 147

Erik K Pelton

OCTOBER 28, 2021

The post Trademark protection: a safety helmet for your brand appeared first on Erik M Pelton & Associates, PLLC. Over the years, we’ve been blessed to work with – and sometimes ride with – many clients in the bike industry!

Branding 147

Branding Brands Branding Trademark 147

IP and Legal Filings

OCTOBER 30, 2022

First, it is important to have an overall strategy to protect IP. Second, IP may be protected differently in the Philippines than in the United States. trademark and patent registrations will not protect rights holders’ IP in the Philippines. A trademark applicant may be a natural or juridical person.

Trademark 88

Trademark Intellectual Property Registration IP 88

IP and Legal Filings

OCTOBER 26, 2023

Introduction Trademarks are an important division of Intellectual Property Rights (IPR) as it considerably contributes in identification and promotion of a product. A well- known trademark helps the consumers in spotting the difference between similar products by educating them about the product which results in informed choices.

Cease and Desist 98

Cease and Desist Trademark Registering Trademarks Business 98

Erik K Pelton

APRIL 5, 2022

As the music world just celebrated the annual Grammy awards, Erik reflects on the fact that many bands, artists, and musicians fail to realize the importance and strength gained by registering and protecting their brands. The post Trademark Protection for Bands and Musicians appeared first on Erik M Pelton & Associates, PLLC.

Trademark 113

Trademark Music Branding Brands 113

Erik K Pelton

SEPTEMBER 14, 2021

When it comes to non-profit organizations and trademark protection, there are several misconceptions. In this episode, Erik discusses why trademark protection is just as important for non-profits as it is for other organizations and businesses. The post Does My Non-Profit Need Trademark Protection?

Trademark 113

Trademark Business 113

Erik K Pelton

AUGUST 18, 2020

The following is an edited transcript of my video, Protecting Words vs. Logos. One of the most popular questions I get asked among new or prospective clients is about filing at the US Patent and Trademark Office (USPTO) for a word versus a logo. Because whether it’s in the logo or not in the logo, the words are covered.

Trademark 130

Trademark Social Media Branding Brands 130

Erik K Pelton

JANUARY 5, 2022

What does Benjamin Franklin have to do with trademark protection and trademark disputes? Erik shares five reasons why trademark registration at the USPTO is so valuable. The post An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute appeared first on Erik M Pelton & Associates, PLLC.

Trademark 113

Trademark Registration 113

Erik K Pelton

MARCH 10, 2021

Many influencers, despite building huge followings and generating revenue from their brand, have failed to protect some of their most valuable assets. Trademark protection is especially important for social media influencers. Trademark protection is especially important for social media influencers.

Social Media 100

Social Media Trademark Branding Brands 100

Nelligan Law

FEBRUARY 5, 2024

While they may appear harmless, a troubling issue has come to the forefront, one that raises complex legal and ethical questions – the unauthorized use of famous trademarks on these cannabis edibles. When Haribo’s branding is replicated on cannabis-infused gummies, it violates trademark rights and raises serious safety concerns.

Branding 79

Branding Brands Branding Trademark 79