2020

Remove brands-registration
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Trademark registration is better late than never

Erik K Pelton

It is never to late to try to take advantage of the many benefits of USPTO trademark registration. Even a business that has been operating for years without a trademark registration would generally benefit from trying to enhance the protection for the brand by finally registering it.

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Trademark registration: a brand’s best safety feature

Erik K Pelton

Trademark registration is the #1 safety feature for brand; like seat belts in a car. The post Trademark registration: a brand’s best safety feature appeared first on Erik M Pelton & Associates, PLLC. More Peltonisms® at www.erikpelton.com/resources/peltonisms.

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9 reasons why a business should apply to register its trademarks

Erik K Pelton

The following is an excerpt from my book, Building a Bold Brand. Trademark registration with the United States Patent and Trademark. as low as $225, and the resulting trademark registration provides a. myriad of benefits to its owner: Using the registration symbol (®) looks nice, and the official. your brand.

Business 130
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Can a brand have too many trademarks?

Erik K Pelton

I’ve worked with many clients over the years who have significant portfolios of several dozen or more trademark registrations. Generally, that’s because they have product lines with different product names and a creative name and a trademark registration to go with each of the names in that product line.

Branding 130
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New USPTO trademark fees – increases – coming January 2, 2021

Erik K Pelton

But now that they are imminent, the most important thing that brand owners should know is: Filing new applications – or renewals if eligible – in December 2020 will save you money. For details on how to check if your trademark registration is eligible for renewal filing now, see my video here. Post Registration Fees.

Trademark 184
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Top Trademark Trends of 2020

Erik K Pelton

The number of applications filed, and registrations granted in FY2020 both grew over the prior year, to the highest in history. trademark registrations! When Congress passed the CARES Act in late March, it featured provisions allowing the USPTO to extend some deadlines for applicants and registrants for a few months.

Trademark 130
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Trademark protection for words versus logos

Erik K Pelton

And protecting the words alone means that all fonts, colors, designs, and uses of those words are covered in the scope of the trademark registration. If you have any questions about your brand and what needs to be protected, you can reach out to me at erikpelton.com, look for the “Connect with Us” on the top right.

Trademark 130