Disgorgement in a noncomparative false advertising case: doctrinal drift?
43(B)log
DECEMBER 10, 2021
Thus, for disgorgement of profits, a plaintiff need only show the defendant’s “sales of the allegedly falsely advertised products,” after which the burden shifts to the defendant to prove “any costs or deductions.” This contrasts to damages, which require proof of a causal link between plaintiff’s injury and defendant’s conduct.
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