How Lacoste Lost Its Crocodile Trademark
azrights
OCTOBER 27, 2023
Last week’s newsletter How to avoid the biggest brand management mistakes , highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that it’s us. In Lacoste’s case the registration gave it a broad monopoly over the concept of a crocodile design.
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