Descriptive mark Bike+ w/minimal marketing fails to show reverse confusion
43(B)log
FEBRUARY 21, 2024
He started collecting real-world test data in August 2018. He posted about the app on social media but didn’t encourage others to do so; he didn’t have a written business or marketing plan before launch, and he did not create investor presentations, solicit investors, or raise capital. But a jury could find bona fide use.
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