IP Tech Blog

NOVEMBER 28, 2022

Indeed, the scale of the issue was highlighted in the Influencer Monitoring Report , published in March 2021 by another regulator, the Advertising Standards Authority (ASA), which found that a staggering 65% of the advertisements it monitored in September 2020 were not properly disclosed as ‘paid for’ content. Content creators.

Branding 52

Branding Brands Branding Social Media 52

LexBlog IP

NOVEMBER 28, 2022

Indeed, the scale of the issue was highlighted in the Influencer Monitoring Report , published in March 2021 by another regulator, the Advertising Standards Authority (ASA), which found that a staggering 65% of the advertisements it monitored in September 2020 were not properly disclosed as ‘paid for’ content.

Branding 52

Branding Brands Branding Social Media 52

IPilogue

MARCH 22, 2023

included a privacy statement that went through a few iterations (emphasis on alteration added in the complaint): Up to Dec 2020: “Rest assured—any information provided in this questionnaire will stay private between you and your counselor.” million – to customers whose health data was compromised.

Advertising 40

Advertising Advertising Privacy Settlement 40

IP and Legal Filings

JUNE 10, 2024

In November 2020, when PepsiCo got to know that the tagline for B-Fizz was “Be the Fizz! The plaintiffs argued that the in Parle Agro’s label, “For the Bold” was prominently displayed and emphasis was given to the contested tagline in all the advertising campaigns. For the Bold!”,

Trademark 79

Trademark Registering Trademarks Advertising Advertising 79

azrights

MARCH 15, 2021

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.

Branding 52

Branding Brands Branding Trademark 52

IP and Legal Filings

MARCH 14, 2022

. (“Chanel”), is an iconic fashion company based in New York known for its luxury fashion products and owns rights to several Chanel and CC monograms trademarks associated with the brand design. The brand was not involved with selling secondly handed or vintage goods. RealReal, Inc. 3d 422 (S.D.N.Y.

Branding 52

Branding Brands Branding False Advertising 52

Fish & Richardson Trademark & Copyright Thoughts

FEBRUARY 4, 2021

Yet 2020 saw a slowdown in biosimilar activity with the lowest number of annual biosimilar approvals since 2016 and fewer product launches than 2019—as well as a decrease in district court litigation and post-grant proceedings. Below, we review these notable developments and more from 2020. Biosimilar Approvals and Launches in 2020.

Litigation 52

Litigation Settlement Marketing Marketing 52

43(B)log

FEBRUARY 3, 2022

22, 2021) This case should be of interest to people working on contextual advertising. Common sense tells us that this is not a simple advertisement.” “It It is a work of fashion journalism that, like every fashion magazine, happens to contain advertisements.” Champion v. Moda Operandi, Inc., 3d -, 2021 WL 4340670, No.

Advertising 64

Advertising Advertising Designs Design 64

DuetsBlog

OCTOBER 5, 2020

In case you missed it, here is my Trademark Nominative Fair Use of Another’s Logo post from March, leading up to the 2020 AIPLA Annual Spring Meeting. The post 2020 Midwest IP Institute in the Books appeared first on DuetsBlog ®.

Fair Use 59

Fair Use IP Trademark False Advertising 59

TorrentFreak

MAY 23, 2024

Tracking carried out by Digital Policy from 2020 currently shows 593 policy changes around the world, with the closely-linked platform intermediary / user-generated content category at 497. In 2019, advertising that promoted games with cash prizes was outlawed on TV, radio, in print, on social media, and all other internet platforms.

Advertising 90

Advertising Advertising Social Media Branding 90

TorrentFreak

MAY 26, 2022

For many image conscious consumer-orientated businesses, a key to commercial success lies in carefully calibrated branding and marketing. Thousands of pirate sites rely on advertising to generate revenue but entertainment companies are keen to highlight the downsides of dealing with them. Other issues are even more tricky.

Advertising 128

Advertising Advertising Branding Brands 128

43(B)log

SEPTEMBER 28, 2021

Vampire Family Brands, LLC v. MPL Brands, Inc., Unsurprisingly, the trademark claims survive a motion to dismiss, but associated false advertising claims don’t. Similarly, VFB alleged that a real “margarita” is made with tequila and, therefore, the absence of tequila from MPL’s Margarita Cocktail constituted false advertising.

False Advertising 45

False Advertising Advertising Advertising Trademark 45

DuetsBlog

JUNE 15, 2020

Well, each of the three are called to mind in Rapala’s 2020 billboard ad campaign. Given the 2020 collection shown above, if you were Chuck Norris, WWCND ? The post Rapala Billboard Ad Collection for 2020 appeared first on DuetsBlog ®. Obi-Wan Kenobi , Chuck Norris , and a Walleye Sandwich have what in common?

Registering Trademarks 52

Registering Trademarks Trademark Branding Brands 52

LexBlog IP

JULY 14, 2022

The new 2022 SAG-AFTRA Commercials Contract (the 2022 Contract), which is retroactively effective to April 1, 2022, appears to offer certain benefits to advertiser and agency signatories of the Commercials Contract, particularly JPC authorizers, as well as Union member performers.

Contracts 52

Contracts Advertising Advertising Social Media 52

IP Tech Blog

MAY 19, 2023

billion in 2020 to $24.1 Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Potential parties could be, a marketing agency, talent management or PR firms, the individual influencer, or the brand.

Marketing 57

Marketing Marketing Branding Brands 57

The TTABlog

APRIL 22, 2024

Hostess Brands, owner of the registered mark SUZY Q'S for "cake," opposed the application of Holly Sue Williams to register the mark SUZYQ for "Backpacks; Wallets” and “purses," claiming a likelihood of confusion under Section 2(d). Hostess Brands, LLC v. million for the years ended December 31, 2022, 2021 and 2020 respectively.

Branding 44

Branding Brands Branding Social Media 44

TorrentFreak

APRIL 12, 2023

Initially, the site was promoted as a commercial advertising platform but soon transformed into a full-blown piracy portal pulling in millions of visitors each month and generating large sums in advertising revenue. By early 2020, the site’s main domain at 8maple.ru late March 2020. late March 2020.

Intellectual Property 123

Intellectual Property Advertising Advertising Branding 123

Plagiarism Today

APRIL 11, 2022

Earlier this month, the ecommerce site Etsy announced that they are launching a new intellectual property portal that they hope will make it easier for brands, creators and other rightsholders to report listings that are infringing on their rights. Users login with their Etsy account and then first register their brand.

IP 249

IP Intellectual Property Reporting Branding 249

LexBlog IP

MAY 19, 2023

billion in 2020 to $24.1 Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Potential parties could be, a marketing agency, talent management or PR firms, the individual influencer, or the brand.

Marketing 52

Marketing Marketing Contracts Branding 52

TorrentFreak

JANUARY 24, 2023

“Piracy Impacts Advertising” Reportedly sent to staff via an internal communications system, the new guidelines suggest that piracy harms Globo employees and has a negative effect on the advertising market. “Advertising on Big Brother Brasil will become more expensive in 2023.

Reporting 131

Reporting Social Media Advertising Advertising 131

Technology & Marketing Law Blog

MARCH 13, 2022

Las Vegas Skydiving Adventures offers tandem skydiving under the “Fyrosity” brand. Melwani sells products under the “Royal Silk” brand. More Posts About Keyword Advertising. Google. * Competitive Keyword Advertising Claim Fails–Reflex Media v. It has never offered its services through Groupon.

Trademark 82

Trademark Advertising Advertising Settlement 82

43(B)log

MAY 2, 2022

28, 2022) Chanel sued What Goes Around Comes Around (WGACA), alleging trademark infringement, false advertising, false association/endorsement, and related NY GBL claims for deceptive/unfair trade practices and false advertising. Until 2017, it also used the hashtag #WGACACHANEL in its social media posts.

False Advertising 59

False Advertising Advertising Advertising Social Media 59

43(B)log

FEBRUARY 4, 2022

Since in or about late 2020, ML Fashion has been receiving calls from vendors about unpaid bills or about where to ship certain goods that have turned out to be for Nobelle.” But the complaint didn’t actually allege that defendants advertised items from “The Line,” only that they sold them.

False Advertising 83

False Advertising Advertising Advertising Designs 83

Traverse Legal Blog

FEBRUARY 18, 2021

This consumer class action concerns deceptive and unfair business practices by Total Life Changes in the advertisement and sale of its raspberry-flavored Iaso® Instant Tea (its “Raspberry Tea”). Total Life Changes’ tea products are branded through national marketing and advertising campaigns.

Advertising 84

Advertising Advertising Business Branding 84

IPilogue

MARCH 6, 2023

While Louboutin’s products retail for JPY80,000 ($613) and over and fall within the luxury brand market, Eizo’s shoes occupy the affordable or no-name brand markets, with an average retail price of JPY17,000 ($130). As of November 2020, however, the JPO only registered 8 colour marks out of 543 applications for colour marks.

IP 59

IP Branding Brands Branding 59

LexBlog IP

MARCH 30, 2022

There has been an outpouring of concerned citizens the world over who are hoping to help provide assistance, and a number of brands have launched “cause marketing” campaigns aimed at expressing support for the Ukrainian cause and providing financial assistance to those who are displaced.

Marketing 52

Marketing Marketing Cease and Desist Branding 52

IP and Legal Filings

MARCH 14, 2022

. (“Chanel”), is an iconic fashion company based in New York known for its luxury fashion products and owns rights to several Chanel and CC monograms trademarks associated with the brand design. The brand was not involved with selling second handed or vintage goods. RealReal, Inc. 3d 422 (S.D.N.Y.

False Advertising 52

False Advertising Branding Brands Branding 52

The IPKat

NOVEMBER 12, 2021

As a fan of gin, this guest Kat could not help but notice a recent decision of the UK IPO Opposition division involving two “Hare” brands. The application was published for opposition on 27th March 2020. On 26th June 2020, Whittaker’s opposed part of Little Hare Gin’s application. So let’s take a look at what happened.

Branding 112

Branding Brands Branding Public Domain 112

Herbert Smith Freehills

NOVEMBER 7, 2021

In 2020, UJU Holding ranked the largest online marketing service provider in China in terms of gross billing generated from advertisements placed by general e-commerce platform advertisers on online short video platforms. billion in 2020 at a CAGR of 147.3%, and is expected to further increase to RMB704.3 1846????????????147%???2025????????7043???????????30.7%?.

Advertising 52

Advertising Advertising Marketing Marketing 52

Selvam & Selvam Blog

APRIL 5, 2022

It refers to marketing in respect of trending topics/events usually undertaken by brands to gain traction and benefit from the popularity that the trending events have garnered. Therefore, brands constantly look to create campaigns or post about any current topic to encash on such opportunities to stay relevant and visible.

Marketing 40

Marketing Marketing Social Media Personality Rights 40

TorrentFreak

MARCH 18, 2023

BREIN reported the shutdown of 349 infringing platforms in 2021 and 466 in 2020. While sites returning under new branding may play some role in these persistently high numbers, the fact that full-blown pirate sites can now be deployed in minutes could be a more significant factor.

Reporting 85

Reporting Advertising Advertising Settlement 85

TorrentFreak

NOVEMBER 17, 2022

Investigation Launched in 2020. The investigation began in 2020 following a complaint from the Alliance for Creativity and Entertainment. The service worked under various brands including TV Choice Spain, Great TV Choice, and Best TV Choice.

Television 95

Television Reporting Advertising Advertising 95

IPilogue

JULY 15, 2021

Beavan told Variety that Disney discussed co-branded products for Target and Singer Corporation as well as a possible fashion collection. Then, in May 2021, the fashion brand Rag & Bone advertised a new, officially-licensed Cruella -inspired collection—without Beavan’s knowledge or attribution.

Licensing 106

Licensing Contracts Designs Design 106

43(B)log

SEPTEMBER 7, 2021

And Defendants began saying that they planned to expand into the display-advertising business: putting ads on a vehicle’s digital signage, a rider’s mobile app, and on digital screens like electronic billboards. But in 2019, Uber Technology allegedly began preparatory steps to enter the advertising business. Starting in 2012, Uber Inc.

Graphic Design 59

Graphic Design Advertising Advertising Technology 59

The IPKat

APRIL 13, 2023

On 4 th February 2020 (the decision is available in Dutch), the EUIPO examiner refused the application due to lack of distinctiveness pursuant to art. Thirdly, the examiner considered that the sign should be analysed as an advertisement for television and that it would not identify company of origin of the products/services.

Television 95

Television Advertising Advertising Registration 95

43(B)log

JANUARY 5, 2024

While multiple witnesses testified as to Plaintiff’s significant marketing and advertising efforts, that alone is not indicative of strength. Another witness] discussed a nearly $5 million effort to rebrand Plaintiff’s global operations as recently as 2020. Defendants market only their K12 brand nationally.

Branding 59

Branding Brands Branding Marketing 59

DuetsBlog

FEBRUARY 2, 2022

The really big news that commanded attention was back in July 2020, when the NFL franchise near Washington, D.C. Honestly, after two seasons of the team using the generic Washington Football Team name, I had wondered whether Daniel Snyder had given up on brands and if a new name ever would come, but today there is some news to report.

Branding 52

Branding Brands Branding Reporting 52