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Retailer has standing to assert Lanham Act false advertising claims against its own supplier

43(B)log

In summer 2020, AHBP began negotiating with the Lynd defendants for the exclusive license to market and sell a surface disinfectant/cleaner known as “Bioprotect 500” in Argentina. the Lanham Act false advertising claim survived. SA-22-CV-00096-XR, 2022 WL 17086368 (W.D. Comment: This is a proximate cause question.

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Disgorgement in a noncomparative false advertising case: doctrinal drift?

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The Watkins expert calculated Watkins’s lost profits during the Walmart test; the profits Watkins would have realized between 2015 and 2020 if the test had been successful and Walmart had expanded the distribution of Watkins’s black pepper to 3,000 stores; and McCormick’s profits from its reduced-volume tins. The court disagreed. Edriver Inc.,

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two Zillow false advertising cases, divergent outcomes

43(B)log

2, 2021) Rex sued Zillow and the National Association of Realtors for antitrust and false advertising violations. Surprisingly, the antitrust claims survive, as do false advertising claims agains Zillow. C21-312 TSZ, 2021 WL 3930694 (W.D. NAR “is the nation’s largest trade association for real estate professionals.”

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Microsoft dodges some false advertising claims based on its security offerings

43(B)log

2020 WL 9210739, No. 6, 2020) From the deepest depths of backlog: Tocmail alleged that Microsoft’s deceptive promotions of its cyber-security service, Safe Links, constituted false advertising and contributory false advertising. This wasn’t enough to state a claim for contributory false advertising. “[T]he

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Falsely advertising "ghost guns" as legal in NY is actionable

43(B)log

Lawmakers in New York City and New York State banned the sale of unfinished frames and receivers in 2020 and 2022, respectively.

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Using dominant competitor's part names/numbers for comparison isn't false advertising, TM infringement, or (c) infringement

43(B)log

15, 2023) Simpson sued its competitor MiTek for using Simpson part numbers for structural connectors/fasteners for use in the construction industry in its catalogs/other promotional material; the court here, after a nonjury trial before the magistrate judge, rather comprehensively rejects its false advertising, trademark, and copyright claims. (It

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TM complainant fails to sink its teeth into unrelated false advertising claims

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Unsurprisingly, the trademark claims survive a motion to dismiss, but associated false advertising claims don’t. VFB alleged trademark infringement, and that the Vampiro Cocktail label’s claims that it is made from 100% agave and with grapefruit were false advertising that would tarnish and dilute VFB’s marks.