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[Guest post] Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing

The IPKat

Here's what Anna Maria and Lorenzo write: Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing by Anna Maria Stein and Lorenzo Maniaci Ambush Kat By its decision No. 16 of 11 March 2020 ('Law-Decree No. 16/2020'), converted with amendments, by Law No.

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Trade at the Local Level: 2020 Metropolitan Export Data Now Available

U.S. Department of Commerce

Trade at the Local Level: 2020 Metropolitan Export Data Now Available. Despite global economic impacts from the COVID-19 pandemic, 2020 was still a big year for the 392 MSAs of the United States, which in total exported $1.3 In this blog, we will walk you through MSA export highlights for 2020, including destination and sector detail.

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Ranks of Top Publishers in 2020 Announced

Velocity of Content

The world’s largest publishing trade show went virtual in 2020. Ranks of Top Publishers in 2020 Announced. With its strong position in STM, legal, and business markets, British-Dutch publisher Reed Elsevier tops the list with revenue of $5.89 billion, up 4.5% over 2019,” Albanese tells CCC. “In

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Biosimilars 2020 Year in Review

Fish & Richardson Trademark & Copyright Thoughts

Yet 2020 saw a slowdown in biosimilar activity with the lowest number of annual biosimilar approvals since 2016 and fewer product launches than 2019—as well as a decrease in district court litigation and post-grant proceedings. Below, we review these notable developments and more from 2020. Biosimilar Approvals and Launches in 2020.

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Intellectual Property Protections of Olympic Proportions: A Look at Tokyo 2020

IPilogue

From the thrilling gold-medal finish of the women’s soccer team to Andre De Grasse becoming the first sprinter to bring home gold since 1996, there was no shortage of exciting moments for Canadians at Tokyo 2020. On the other hand, Michael Lynch, a veteran sports marketer, describes IOC’s IP as its “primary asset.”

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The Rise of Influencer Marketing – Contractual Considerations

IP Tech Blog

billion in 2020 to $24.1 Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Potential parties could be, a marketing agency, talent management or PR firms, the individual influencer, or the brand. Payment : Consider how will the influencer be paid.

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Commercializing the Personalities of the Dead: The Dangers of the Posthumous Market

IPilogue

In 2020, a South Korean television and radio network, Munhwa Broadcasting Corporation, released a documentary that revealed one family’s journey in recreating their 7-year-old deceased daughter, Na-Yeon, through the technology of virtual reality (“VR”). This article was written as a requirement for Prof. Such technology is not novel.

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