UK Regulators Step up the Pressure on Influencer Marketing: Principles for Platforms, Brands and Content Creators
IP Tech Blog
NOVEMBER 28, 2022
Indeed, the scale of the issue was highlighted in the Influencer Monitoring Report , published in March 2021 by another regulator, the Advertising Standards Authority (ASA), which found that a staggering 65% of the advertisements it monitored in September 2020 were not properly disclosed as ‘paid for’ content.
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