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UK Regulators Step up the Pressure on Influencer Marketing: Principles for Platforms, Brands and Content Creators

IP Tech Blog

Indeed, the scale of the issue was highlighted in the Influencer Monitoring Report , published in March 2021 by another regulator, the Advertising Standards Authority (ASA), which found that a staggering 65% of the advertisements it monitored in September 2020 were not properly disclosed as ‘paid for’ content.

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UK Regulators Step up the Pressure on Influencer Marketing: Principles for Platforms, Brands and Content Creators

LexBlog IP

Indeed, the scale of the issue was highlighted in the Influencer Monitoring Report , published in March 2021 by another regulator, the Advertising Standards Authority (ASA), which found that a staggering 65% of the advertisements it monitored in September 2020 were not properly disclosed as ‘paid for’ content.

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FTC Punishes BetterHelp for Sharing Mental Health Information with Advertisers

IPilogue

According to the complaint, BetterHelp used and revealed consumers’ email addresses, IP addresses, and health questionnaire information to Facebook, Snapchat, Criteo, and Pinterest for advertising purposes”, including “identify[ing] similar consumers and target[ing] them with advertisements for BetterHelp’s counseling service.”

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[Guest post] Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing

The IPKat

Here's what Anna Maria and Lorenzo write: Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing by Anna Maria Stein and Lorenzo Maniaci Ambush Kat By its decision No. 31/2020') - in connection with the European football competition of UEFA Euro 2020, which took place in June 2021.

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Ninth Circuit: Commercial Brand Names Can Be Expressive Speech

IP Tech Blog

Politico veterans Jake Sherman and Anna Palmer, along with newsman John Bresnahan, founded the publication in 2021. Punchbowl argued, as a threshold matter, that the Rogers analysis had no application because First Amendment protections do “not extend to ‘the brand name of [a] commercial enterprise.’” insider’s perspective.”

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How NCAA Athletes and Brands Can Avoid Big Mistakes in NIL Influencer Agreements

JD Supra Law

billion industry in 2021, with NCAA athlete advertising alone predicted to grow to $1 billion a. College athletes now find themselves attractive candidates in the fast growing influencer marketing arena. Industry experts estimate that this market grew to a $13.8 By: Troutman Pepper

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1H 2021 Quick Links, Part 1 (IP)

Technology & Marketing Law Blog

LLC, 2021 WL 466975 (S.D.N.Y. 9, 2021): “At the motion to dismiss stage, Kidmoto has plausibly alleged more than just the purchase of a competitor’s mark as a search engine keyword standing alone. 2021 WL 1163117 (E.D.N.Y. March 18, 2021). Pattern Brands, Inc., 2021 WL 1226156 (S.D.N.Y.

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