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facially plausible false advertising claim can be added to TM complaint

43(B)log

Copper Compression Brands LLC, 2021 WL 5013799, No. 27, 2021) Ideavillage sued CCB for trademark infringement and false designation of origin related to Ideavillage’s “Copper Fit” line of copper-infused compression garments. Here, the court granted leave to amend to add a false advertising claim.

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TM complainant fails to sink its teeth into unrelated false advertising claims

43(B)log

Vampire Family Brands, LLC v. MPL Brands, Inc., CV 20-9482-DMG (ASx), 2021 WL 4134841 (C.D. 6, 2021) VFB sued MPL for Lanham Act, UCL, and FAL violations based on MPL’s “vampiro” cocktail. Unsurprisingly, the trademark claims survive a motion to dismiss, but associated false advertising claims don’t.

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IIC decision also says some things about false advertising: materiality may not be presumed from literal falsity

43(B)log

2021) You probably know that the court of appeals sent this case back for retrial on an initial interest confusion theory. I won’t say much about that, though I do have a big question, but there are also false advertising aspects of the case. Select Comfort Corp. Baxter; 996 F.3d 3d 925 (8 th Cir.

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patent misrepresentations to prospective dealer could be false advertising under Dastar/Lexmark

43(B)log

Holsinger, 2021 WL 3617153, No. 16, 2021) Roof Maxx distributes “a soy-based liquid product that is sprayed on asphalt shingle roofs to extend the life of the shingles.” Shingle Savers counterclaimed, alleging, among other things, false advertising under the Lanham Act and violation of the Ohio Deceptive Trade Practices Act.

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Two hospitals can both be best, and use purple ads (for now at least)

43(B)log

1, 2024) NYU Langone sued Northwell for trade dress infringement, unfair competition and false designation of origin, and false advertising under the Lanham Act, as well as related claims under the New York GBL and New York common law. The court dismissed the complaint—the false advertising claims with prejudice.

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Good Meat is descriptive for sustainable meat-related services, plausibly deceptive for lab-grown meat

43(B)log

Eat Just, GMI’s parent company, filed an ITU for a stylized GOOD Meat mark in 2020; in 2021, defendants entered into agreements granting their security interests in the intent-to-use application to a third party, and also Eat Just assigned the entirety of its business having an interest in the GMI mark to GMI.

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Small company successfully pleads materiality/damage against Microsoft

43(B)log

2021 WL 5084182, No. 16, 2021) Previous ruling ; new judge still finds the false advertising claims sufficiently pled. A previous version of the complaint alleged false advertising and contributory false advertising, and the latter claim was dismissed; TocMail refiled with a single count of false advertising.