Erik K Pelton

This weekend: The biggest change to trademark application procedures in many years

Erik K Pelton

This weekend, the USPTO changes the response time for most trademark Office Actions from 6 months to 3 three months. This is a big change – the biggest procedural change in many years. One 3 month extension is available – but for a fee. Learn more here: . And here: [link].

What Is a Request to Divide a Trademark Application

Erik K Pelton

The USPTO trademark application process has many steps and possibilities, one such step is a “Request to Divide” an application and split it into two separate filings. Listen for more details about when and why an applicant would file a Request to Divide.

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Tips when Brainstorming New Business and Brand Names

Erik K Pelton

The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names. It’s not easy to come up with a great name today, nor has it ever been. But it is still possible—especially with these tips—to come up with a name that is bold, unique, and protectable.

Protecting a Law Firm Brand

Erik K Pelton

Law firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the reasons they benefit from trademark registration. The post Protecting a Law Firm Brand appeared first on Erik M Pelton & Associates, PLLC.

IPO Diversity in Innovation Toolkit

Women and diverse employees have the technical skill and knowledge, yet their contributions are not patented at the same rate as those of their male counterparts.This toolkit can help organizations move the needle on achieving gender parity in innovation.

Think Like a USPTO Trademark Examiner Does

Erik K Pelton

What does an examiner at the USPTO consider when they review a trademark application? And how does it impact drafting and filing an application to register a trademark? Learn more in this episode from former USPTO examiner Erik Pelton.

The Benefits of Trademark Monitoring

Erik K Pelton

The following is an edited transcript of my video The Benefits of Trademark Monitoring. Trademark monitoring is a tremendous tool in the toolkit for brand owners.

The Golden Ratio of Trademark Protection

Erik K Pelton

The following is an edited transcript of my video The Golden Ratio of Trademark Protection. We love sunflowers at Erik M Pelton & Associates as a symbol of growth and renewal, and tie that into trademark and brand protection.

The Biggest Change to Trademark Applications in Many Years

Erik K Pelton

Beginning in December 2022, the USPTO is implementing the most significant change to the trademark application process in many years. Listen for more details about the changes and their impacts on trademark applicants. For more about the trademark application process, see [link].

Introducing: the Building a Bold Bold Brand Wheel

Erik K Pelton

The are 8 mail types of word tools for creating bold brand names. See my new visual below to lean about the meaning tricks, sound tricks, and combination tricks to help make bold brands. You can read more details about all of these in the Building a Bold Brand book at Amazon.

Trademark Protection for Bands and Musicians

Erik K Pelton

The following is an edited transcript of my video Trademark Protection for Bands and Musicians.

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Most Valuable Trademark Features of the USPTO Website

Erik K Pelton

The following is an edited transcript of my video Most Valuable Trademark Features of the USPTO Website. Did you know that the U.S. Patent and Trademark Office has a very robust website that has tons of useful information?

The Trademark Scam Decision Tree

Erik K Pelton

The following is an edited transcript of my video The Trademark Scam Decision Tree. Past listeners and viewers of my videos and podcasts will know that from time to time I provide an update and more information about trademark scams, and the time has come once again. The reason is twofold.

State vs. Federal Trademark Registration

Erik K Pelton

The following is an edited transcript of my video State vs. Federal Trademark Registration.

5 Things Yoga Taught Me About Trademarks

Erik K Pelton

What lessons from practicing yoga can be applied to trademarks? Erik shares some of his insights in this week’s Tricks of the Trade(mark). For more about all aspects of trademark registration and protection, see [link].

Color trademarks case study: T-Mobile magenta

Erik K Pelton

Nontraditional trademarks include sounds, scents, motions, lighting, colors, and more. Color marks are relatively rare and must meet additional requirements. In this episode, we cover the basics about color marks and T-Mobile’s trademark registration for magenta.

Erik’s #1 Tip Filing a Trademark Application

Erik K Pelton

The following is an edited transcript of my video #1 Tip When Applying For Trademark Registration.

Anatomy of An Appeal to the TTAB

Erik K Pelton

An appeal to the Trademark Trial and Appeal Board (TTAB) can be an important tool when appropriate and when there is a strong reason to believe that perhaps the examiner’s decision can be overturned. In this episode we cover some basics about ex parte appeals, including the costs and timeline.

Can an emoji also be a trademark?

Erik K Pelton

Can you register an emoji as a trademark? Erik and his team had a lot of fun recently creating their own emoji – and applying to register it. Listen to learn more about emoji trademark issues. The post Can an emoji also be a trademark? appeared first on Erik M Pelton & Associates, PLLC.

Proper Copyright Notice

Erik K Pelton

The following is an edited transcript of my video Proper Copyright Notice. While this podcast is predominantly about trademark issues, I do from time to time like to talk about other intellectual property issues, especially copyright issues.

What is a Presentation Copy of a Trademark Registration?

Erik K Pelton

What are the differences between a USPTO trademark registration certificate and a presentation copy? Erik explains the differences between electronic, presentation, and paper registration certificates. The post What is a Presentation Copy of a Trademark Registration?

The 5 Ws of Copyright Registration

Erik K Pelton

What is a copyright registration? Who can register? When should you register? Where is a copyright registered? And finally, why would you want to register? Learn more in this episode. The post The 5 Ws of Copyright Registration appeared first on Erik M Pelton & Associates, PLLC.

What is the Trademark Public Advisory Committee (TPAC)?

Erik K Pelton

Many do not realize the importance of the Trademark Public Advisory Committee (TPAC) at the USPTO. This committee has a critical role and lens into the world of trademark. Watch this episode as Erik shares more about the committee and its functions.

Is a Lawyer Required to File a Trademark Application?

Erik K Pelton

The following is an edited transcript of my video Do I Need a Lawyer to File a Trademark Application? It is not technically required that you have a lawyer if you are domiciled in the United States when you’re filing a trademark application, but it is strongly recommended.

Great Trademarks Are Everywhere, You Just Have to Look

Erik K Pelton

It can seem challenging to create unique and bold brands, yet there are great examples all around us. In this episode, Erik shares some of recent examples he found of creative, bold brand names.

How Trademarks Registrations Have Migrated To The Cloud

Erik K Pelton

The following is an edited transcript of my video Trademarks in the Cloud. The USPTO recently phased out issuing trademark registration certificates on paper to all registrants automatically, and are instead issuing them electronically.

Pickleball: A Boom in Trademark Filings

Erik K Pelton

The game of pickleball has become the fastest growing sport in the US and trademark filings at the USPTO are a proof of that. Businesses recognize that the trademark records of the USPTO really are a microcosm of the overall economy and a great source of research and knowledge.

Brand Protection Cheat Sheet

Erik K Pelton

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand.

EMP&A Accepting Summer Internship Applications

Erik K Pelton

Summer is around the corner, which means we are seeking law student(s) for a paid IP/Trademark internship from May/June – July/August 2022.

3 Different Ways to Overcome a Likelihood of Confusion Trademark Refusal from the USPTO

Erik K Pelton

Arguments, consents, and cancellations are the potential ways to overcome a likelihood of confusion for a trademark application. Learn more about these three and the different office action response situations in this episode.

What is a brand made of?

Erik K Pelton

A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of?

The Recipe for Strong Trademark Protection

Erik K Pelton

The following is an edited transcript of my video The Recipe for Strong Trademark Protection. The recipe for strong trademark protection is a very simple one.

Sounds, Colors, Scents, and Other Nontraditional Trademarks

Erik K Pelton

The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional Trademarks. Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans.

A Guide to Our Website at ErikPelton.com

Erik K Pelton

Our website is packed with information, resources, videos, and much more exploring the world of trademark protection and registration. In this episode, Erik guides us through some of the key features available at www.ErikPelton.com.

An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute

Erik K Pelton

The following is an edited transcript of my video An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute. There is a very well-known quote from Benjamin Franklin about an ounce of prevention being worth a pound of cure.

Building a Bold Brand Wheel: 8 Types of Bold Brand Names

Erik K Pelton

The following is an edited transcript of my video Building a Bold Brand Wheel: 8 Types of Bold Brand Names.

Examples of Great Branding

Erik K Pelton

What branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how they might help boost your branding. The post Examples of Great Branding appeared first on Erik M Pelton & Associates, PLLC.

What Happens When Appealing a Trademark Refusal to the TTAB

Erik K Pelton

The following is an edited transcript of my video What Happens When Appealing a Trademark Refusal to the TTAB. The Trademark Trial and Appeal Board, or TTAB, is a panel of judges that can decide cases on appeal.

When Should I Apply for Trademark Registration?

Erik K Pelton

The following is an edited transcript of my video When Should I Apply for Trademark Registration? One of the most frequent questions I get is “When should I begin the process to start applying to register my trademark as a business owner?” ” The answer, almost all the time, is now.

Trademarks: Measure Twice Cut Once

Erik K Pelton

Borrowing from the world of carpentry, Erik uses the “Measure Twice, Cut Once” metaphor to explain its analogy to the world of trademark protection. Watch or listen to this episode to discover the meaning behind this metaphor.