Erik K Pelton

We’re growing (again) ! Seeking trademark associate attorney to join our team at EMP&A

Erik K Pelton

We are growing again at EMP&A. We are excited to to announce that we are hiring an Associate Attorney to join our trademark firm! Details and application information below: 2022 Job Posting – Associat… by Erik Pelton. The post We’re growing (again) !

Examples of Great Branding

Erik K Pelton

What branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how they might help boost your branding. The post Examples of Great Branding appeared first on Erik M Pelton & Associates, PLLC.

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The Trademark Scam Decision Tree

Erik K Pelton

The following is an edited transcript of my video The Trademark Scam Decision Tree. Past listeners and viewers of my videos and podcasts will know that from time to time I provide an update and more information about trademark scams, and the time has come once again. The reason is twofold.

Building a Bold Brand Wheel: 8 Types of Bold Brand Names

Erik K Pelton

The following is an edited transcript of my video Building a Bold Brand Wheel: 8 Types of Bold Brand Names.

IPO Diversity in Innovation Toolkit

Women and diverse employees have the technical skill and knowledge, yet their contributions are not patented at the same rate as those of their male counterparts.This toolkit can help organizations move the needle on achieving gender parity in innovation.

Introducing: the Building a Bold Bold Brand Wheel

Erik K Pelton

The are 8 mail types of word tools for creating bold brand names. See my new visual below to lean about the meaning tricks, sound tricks, and combination tricks to help make bold brands. You can read more details about all of these in the Building a Bold Brand book at Amazon.

Trademarks: Measure Twice Cut Once

Erik K Pelton

Borrowing from the world of carpentry, Erik uses the “Measure Twice, Cut Once” metaphor to explain its analogy to the world of trademark protection. Watch or listen to this episode to discover the meaning behind this metaphor.

Most Valuable Trademark Features of the USPTO Website

Erik K Pelton

The following is an edited transcript of my video Most Valuable Trademark Features of the USPTO Website. Did you know that the U.S. Patent and Trademark Office has a very robust website that has tons of useful information?

What Are Common Law Trademark Rights?

Erik K Pelton

Did you know that a brand can acquire some trademark rights without registering at the USPTO? Erik explains what these common law trademark rights are and how they work. The post What Are Common Law Trademark Rights? appeared first on Erik M Pelton & Associates, PLLC.

Trademark Applications: What You See vs. What You Don’t

Erik K Pelton

The following is an edited transcript of my video Trademark Applications: What You See vs. What You Don’t. I’ve always been intrigued and fascinated by great magicians – I love watching Penn & Teller for example.

Prior Preparation Prevents Poor Performance

Erik K Pelton

In this episode, Erik outlines 7 steps to consider prior to submitting a trademark application to the USPTO. Learn more about these steps and trademark registration at www.erikpelton.com. The post Prior Preparation Prevents Poor Performance appeared first on Erik M Pelton & Associates, PLLC.

Copyright Concerns When Using Others to Create Content

Erik K Pelton

The following is an edited transcript of my video Copyright Concerns When Using Others to Create Content. Lots of us use others to help create content online.

3 Things I Learned in Law School That I Apply to Trademarks Everyday

Erik K Pelton

In this episode, Erik shares several critical lessons learned in law school that apply to work with trademarks. Find out more by exploring this episode. The post 3 Things I Learned in Law School That I Apply to Trademarks Everyday appeared first on Erik M Pelton & Associates, PLLC.

Law 141

How to Protect a Book Title

Erik K Pelton

Book titles are special in the world of trademarks. Watch or listen to this episode as Erik reveals why they are harder to protect, and how authors can possibly workaround this situation. The post How to Protect a Book Title appeared first on Erik M Pelton & Associates, PLLC.

What Information Becomes Public in a Trademark Application?

Erik K Pelton

The following is an edited transcript of my video What Information Becomes Public in a Trademark Application? An important topic that I get asked about frequently is, “What information from my trademark filing will be public?”

Sounds, Colors, Scents, and Other Nontraditional Trademarks

Erik K Pelton

The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional Trademarks. Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans.

How NOT to Protect Your Trademark?

Erik K Pelton

In this week’s whimsical episode, Erik takes a sarcastic approach about what NOT to do in order to protect a trademark. Press the play button and discover his insights and learn why Erik’s family thinks he is a sarcasm expert. The post How NOT to Protect Your Trademark?

EMP&A Accepting Summer Internship Applications

Erik K Pelton

Summer is around the corner, which means we are seeking law student(s) for a paid IP/Trademark internship from May/June – July/August 2022.

Each trademark application has a unique blueprint

Erik K Pelton

A lot of design and planning goes into the drafting and filing of a trademark application at the USPTO, each application has a unique blueprint. The post Each trademark application has a unique blueprint appeared first on Erik M Pelton & Associates, PLLC

How Does the Supply Chain Impact the World of Trademarks?

Erik K Pelton

The following is an edited transcript of my video How Does the Supply Chain Impact the World of Trademarks?

Trademark Protection for eSports and Gamers

Erik K Pelton

The following is an edited transcript of my video Trademark Protection for eSports and Gamers. The world of gaming has come a long way since my Atari 2600 and my addiction to Donkey Kong and Adventure and other, at the time, seemingly amazing games.

What is a brand made of?

Erik K Pelton

A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of?

What Happens When Appealing a Trademark Refusal to the TTAB

Erik K Pelton

The following is an edited transcript of my video What Happens When Appealing a Trademark Refusal to the TTAB. The Trademark Trial and Appeal Board, or TTAB, is a panel of judges that can decide cases on appeal.

On World Anti-Counterfeiting Day, shouldn’t we start by stopping those imitating the USPTO?

Erik K Pelton

Today is apparently something called “World Anti-Counterfeiting Day” This day is used – by big companies no doubt, to call attention to the harm that fakes cause, and how prevalent they are. Fakes are a problem and one that is worthy of efforts to stop.

St. Peter’s Peacocks vs UNC Tar Heels : a trademark David vs. Goliath

Erik K Pelton

Tonight in the men’s Elite Eight ® of the NCAA ® March Madness ® basketball tournament, many will be rooting for the underdog, the St. Peter’s Peacocks, against one of the powerhouses of basketball, the University of North Carolina Tar Heels.

Red Flags for Any Trademark Application ??????

Erik K Pelton

30The following is a transcript of my video Red Flags for Any Trademark Application. Trends on social media move so quickly, but this one has lingered, and it’s about red flags.

Trademarks: Prior Preparation Prevents Poor Performance

Erik K Pelton

Prior Preparation Prevents Poor Performance in the world of trademarks ; a lot can be done prior to submitting a trademark application at the USPTO to ensure the best chances of success.

Department of Commerce issues report finding that “USPTO’s trademark registration process was not effective in preventing fraudulent or inaccurate registrations”

Erik K Pelton

A new report from the Department of Commerce, the agency of which the USPTO is a part, was released last week following its ” audit of the United States Patent and trademark Office’s (USPTO’s) efforts to improve the accuracy of the trademark register” that began in April of 2020. See all the details here: [link].

Key Trademark Search Terms

Erik K Pelton

The following is an edited transcript of my video Key Trademark Search Terms.

Beware of scammer Patent & Trademark Bureau at 2058 County line Road #113, Huntingdon Valley, PA 19006

Erik K Pelton

This trademark scammer has recently moved addresses to 2058 County Line Road #113, Huntingdon Valley, PA 19006. But the scam is the same — warning about trademark registration renewal deadlines with false information long before renewal can be filed.

We’re hiring! Seeking Associate Attorney, Trademark

Erik K Pelton

We are excited to to announce that we are hiring an Associate Attorney in our trademark firm! Details and application information below: Erik M Pelton & Associates – Job Posting Associate Attorney Trademark by Erik Pelton on Scribd. The post We’re hiring!

Does My Non-Profit Need Trademark Protection?

Erik K Pelton

The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection? We have been blessed at EMP&A to work with dozens and dozens of nonprofits over the years, doing all kinds of great work. Some of them are in health and science fighting disease.

Trademark registration: a boost to any brand’s immune system

Erik K Pelton

The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. As I record this episode, I’m in between my first and second dose of getting the Pfizer vaccine. I actually heard a friend of mine yesterday refer to it as half-cinated.

Beware of continuing trademark scam from WTMR, now with Fort Lauderdale address

Erik K Pelton

It has been a little while since I’ve seen a WTMR, LLC scam mailing. But a client forwarded this “WTMR 2022 OFFER” letter to me last week. The services are worthless. The $980.00 is a scam. The address listed in PO Box 22546 in Fort Lauderdale, FL 33335-2546.

Even Trademark Lawyers Make Branding Mistakes

Erik K Pelton

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time.

Brand Protection Cheat Sheet

Erik K Pelton

Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. For more, see [link]. The post Brand Protection Cheat Sheet appeared first on Erik M Pelton & Associates, PLLC.

The Golden Ratio of Trademark Protection

Erik K Pelton

What does the golden ratio law of nature have to do with trademark protection? In this episode, Erik ruminates on this concept and reveals its correlation to brand protection. The post The Golden Ratio of Trademark Protection appeared first on Erik M Pelton & Associates, PLLC.

Great trademarks and brand names are plentiful

Erik K Pelton

It may not be easy to find a create, creative, bold brand name. But it can be done, and in fact it is done all the time.

The 5 Most Common Trademark Application Mistakes and How to Fix Them

Erik K Pelton

The following is an edited transcript of my video The 5 Most Common Trademark Application Mistakes and How to Fix Them.

The Value of a Great Slogan

Erik K Pelton

A good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to create and protect one. The post The Value of a Great Slogan appeared first on Erik M Pelton & Associates, PLLC. A good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to create and protect one. Podcast Series: Tricks of the TRADE(MARK