Erik K Pelton

MARCH 18, 2024

The following is an edited transcript of my video Key Trademark Terminology. I find it fascinating when I’m in somebody else’s place of business and I’ll hear words that might have a meaning to me, but I know that they’re using them in a way that’s specific to their work and their industry. At the dentist office or at the auto shop, they’re using vocabulary terms to talk about their work that don’t resonate with me because I don’t know anything abo

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Erik K Pelton

MARCH 13, 2024

Celebrating our 25th year with the 25 series. Erik discusses the power of slogans and reviews 25 iconic examples in this podcast. The post 25 Great Slogans appeared first on Erik M Pelton & Associates, PLLC. Celebrating our 25th year with the 25 series. Erik discusses the power of slogans and reviews 25 iconic examples in this podcast.

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Erik K Pelton

MARCH 11, 2024

The following is an edited transcript of my video Measuring the Competition. There are a lot of trademark lawyers out there, and different firms can be a fit for different trademark owners depending on the client’s needs. If I were hiring a firm, Here are some things to consider. If one competitor is much cheaper than the average in the field, you might ask “Why would I choose the cheapest option if it’s not providing all of the same things that the other options might provide?

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Erik K Pelton

MARCH 5, 2024

Erik explains how a TTAB discovery conference works inside the process of a trademark opposition or cancellation proceeding. The post What is a TTAB Discovery Conference? appeared first on Erik M Pelton & Associates, PLLC. Erik explains how a TTAB discovery conference works inside the process of a trademark opposition or cancellation proceeding.

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Erik K Pelton

MARCH 4, 2024

The following is an edited transcript of my video Trademark Stories to Watch in 2024. The first big story I’m watching is USPTO fee changes and increases. The USPTO will be issuing a proposed rulemaking in the next few months, which will turn into a final rule that will lead to new fees. The timeline the USPTO has provided says that the new fees are likely to go into effect around the end of the fiscal year in the fall.

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Erik K Pelton

FEBRUARY 26, 2024

The following is an edited transcript of my video Trademark Lessons from The Bear. The Bear is a great television show about a restaurant—specifically building out a restaurant—and my family is in the restaurant business, so it hits close to home for me. Here’s a few trademark lessons that we can learn from The Bear. In the restaurant industry, there’s always some emergency, something going wrong.

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Erik K Pelton

FEBRUARY 23, 2024

The following is an edited transcript of my video Top Trademark Trends of 2023. 2023 might be considered the busiest year in the world of trademark developments in a long time. The Supreme Court heard a trademark case involving a trademark application for the phrase “Trump too small”, that it has not yet ruled on. The case relates to First Amendment issues and whether the bar on trademark registration that features the name of an individual is valid. stay tuned in 2024 as the Supreme

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Erik K Pelton

FEBRUARY 21, 2024

Erik provides updates on one of our most frequently asked questions about the trademark process in this video. The post Update on USPTO Trademark Delays appeared first on Erik M Pelton & Associates, PLLC. Erik provides updates on one of our most frequently asked questions about the trademark process in this video.

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Trademark 130

Erik K Pelton

FEBRUARY 13, 2024

Celebrating our 25th year with 25 trademark application tips. Protect your brand with trademark registration and schedule a free initial consultation with one of our experienced attorneys: [link] The post 25 Trademark Application Tips appeared first on Erik M Pelton & Associates, PLLC. Celebrating our 25th year with 25 trademark application tips.

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Erik K Pelton

FEBRUARY 6, 2024

Erik shares red flags to watch for and tips to protect yourself from trademark scammers in this podcast. The post Trademark Telephone Scams appeared first on Erik M Pelton & Associates, PLLC. Erik shares red flags to watch for and tips to protect yourself from trademark scammers in this podcast.

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Erik K Pelton

JANUARY 25, 2024

The following is an edited transcript of my video #1 Tip When Applying For Trademark Registration Of all of these tips that I’ve given—probably hundreds over the years—there’s one that is far and away the most important when applying for trademark registration. And it’s simple. Even though I give away so much advice about trademark applications, office actions, and the registration process, the number one tip is to work with a trademark attorney.

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Erik K Pelton

JANUARY 23, 2024

What does 2024 have in store for the world of trademarks? Erik discusses several topics he will be following in this podcast. The post Trademark Stories to Watch in 2024 appeared first on Erik M Pelton & Associates, PLLC. What does 2024 have in store for the world of trademarks? Erik discusses several topics he will be following in this podcast.

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Erik K Pelton

JANUARY 18, 2024

The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names Brainstorming for new brand names is really the genesis of brand protection. The better the name you come up with at the outset, the easier it’s going to be to protect, and more likely you’ll have stronger protection. It’s not easy to come up with a bold, unique, and protectable name, but it is still possible, Begin with pieces of words and names.

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Erik K Pelton

JANUARY 16, 2024

Erik reviews the many perks of having a registered trademark in this podcast. The post 25 Benefits of Trademark Registration appeared first on Erik M Pelton & Associates, PLLC. Erik reviews the many perks of having a registered trademark in this podcast.

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Erik K Pelton

DECEMBER 28, 2023

The following is an edited transcript of my video Top Tips for Avoiding Trademark Scams No matter how many times I speak, post, and warn about them, scams are everywhere, and I get messages from people who are receiving scams almost every week. Tip #1 for avoiding trademark scams is know your registration renewal dates. Many scams try to get you to renew your trademark long before it’s even possible, so if you know the renewal dates, you can avoid those.

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Erik K Pelton

DECEMBER 27, 2023

Erik wraps up a great 2023 at EMP&A in this special year-end episode. The post EMP&A Wrapped 2023 appeared first on Erik M Pelton & Associates, PLLC. Erik wraps up a great 2023 at EMP&A in this special year-end episode.

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Erik K Pelton

DECEMBER 20, 2023

Erik shares his annual roundup of this year’s top trademark trends in this podcast. The post Top Trademark Trends of 2023 appeared first on Erik M Pelton & Associates, PLLC. Erik shares his annual roundup of this year’s top trademark trends in this podcast.

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Erik K Pelton

DECEMBER 13, 2023

Erik introduces you to the new USPTO search engine and shares his thoughts about the updated platform in this podcast. The post All About the New USPTO Trademark Search System appeared first on Erik M Pelton & Associates, PLLC. Erik introduces you to the new USPTO search engine and shares his thoughts about the updated platform in this podcast.

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Erik K Pelton

NOVEMBER 22, 2023

Erik reflects on similarities between The Eras Tour and the trademark application process in this podcast. The post Trademark Lessons from Taylor Swift The Eras Tour appeared first on Erik M Pelton & Associates, PLLC. Erik reflects on similarities between The Eras Tour and the trademark application process in this podcast.

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Trademark 130

Erik K Pelton

NOVEMBER 20, 2023

The following is an edited transcript of our video The WIPO Madrid Protocol’s International Trademark Filing System Part 1. The Madrid Protocol system is a trademark filing mechanism created by a series of protocols and agreements providing a cost-effective and efficient solution to register your mark in more than one country by using a single application.

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Erik K Pelton

NOVEMBER 7, 2023

Erik shares some key questions to ask yourself when choosing a trademark attorney. The post Measuring the Competition appeared first on Erik M Pelton & Associates, PLLC. Erik shares some key questions to ask yourself when choosing a trademark attorney.

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Erik K Pelton

NOVEMBER 6, 2023

The Trademark Manual of Examining Procedure (TMEP) for new trademark applications contains a useful checklist which seems simple, but contains many layers and nuances, as Erik shares in this video. The post Trademark Application Checklist appeared first on Erik M Pelton & Associates, PLLC. The Trademark Manual of Examining Procedure (TMEP) for new trademark applications contains a useful checklist which seems simple, but contains many layers and nuances, as Erik shares in this video.

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Erik K Pelton

OCTOBER 31, 2023

Bold brands are everywhere – you just have to look. Play along with our Bold Brand Bingo card at [link] The post Bold Brand Bingo appeared first on Erik M Pelton & Associates, PLLC. Bold brands are everywhere – you just have to look.

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Erik K Pelton

OCTOBER 16, 2023

The following is an edited transcript of our video Trademark Refusal: Genericness. Once you apply for a trademark at the USPTO, there are numerous grounds on which your mark can be refused registration, one of which is a claim that your mark is generic. Generic words typically refer specifically to a particular good or service, or a class of goods or services.

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Erik K Pelton

OCTOBER 10, 2023

Erik shares a new milestone for erikpelton.tv along with information on what you can find at our channel. Let us know what topics you would like to see more of in the comments! The post Celebrating 500 Videos at erikpelton.tv appeared first on Erik M Pelton & Associates, PLLC. Erik shares a new milestone for erikpelton.tv along with information on what you can find at our channel.

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Erik K Pelton

SEPTEMBER 21, 2023

The following is an edited transcript of our video The Importance of International Trademark Registration. We are often asked, “Why should I apply to register my trademark in other countries?” Most countries around the world have a first-to-file system, which means that you’re not required to show that you are using the mark in that country to be able to register your mark.

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Erik K Pelton

SEPTEMBER 19, 2023

Erik shares trademark industry-specific terminology in this video, and discusses the advantages to working with an experienced attorney who understands the nuances of the trademark language. The post Key Trademark Terminology appeared first on Erik M Pelton & Associates, PLLC. Erik shares trademark industry-specific terminology in this video, and discusses the advantages to working with an experienced attorney who understands the nuances of the trademark language.

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Erik K Pelton

SEPTEMBER 5, 2023

Erik shares some creative, bold brands he has recently come across on his travels and in his neighborhood in this video The post Great Brand Names and slogans Are Everywhere – You Just Need to Look appeared first on Erik M Pelton & Associates, PLLC.

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Erik K Pelton

AUGUST 31, 2023

The following is an edited transcript of my video What Are the DuPont Factors in a Trademark Confusion Analysis? A topic that comes up all the time in our line of work is the DuPont factors, and the analysis of them. This famous case (called I n re E. I. DuPont DeNemours & Co. , from the Court of Patent Appeals in 1973, that then became known as the Court of Appeals for the Federal Circuit) laid out the factors for analyzing a likelihood of confusion in any comparison of trademarks at the US

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Erik K Pelton

AUGUST 30, 2023

Erik shares key tips based on frequently asked questions our firm has received regarding TTAB hearings in this podcast. The post 4 Tips for a TTAB Hearing appeared first on Erik M Pelton & Associates, PLLC. Erik shares key tips based on frequently asked questions our firm has received regarding TTAB hearings in this podcast.

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Erik K Pelton

AUGUST 17, 2023

The following is an edited transcript of my video Filing Your Trademark Application Early: A Cautionary Tale. It’s very important to file your trademark for protection as early as possible for a variety of reasons. One reason is that USPTO takes a really long time, but more importantly, protection begins in many instances when the trademark application is filed, and so it can be a big difference filing now versus filing a year from now.

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Erik K Pelton

AUGUST 16, 2023

Erik shares bold branding insights on one of his favorite things in this video, and discusses how little touches make a big difference to elevate a brand. The post Bold Branding: The Little Touches Make a Big Difference appeared first on Erik M Pelton & Associates, PLLC. Erik shares bold branding insights on one of his favorite things in this video, and discusses how little touches make a big difference to elevate a brand.

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Erik K Pelton

AUGUST 15, 2023

Scam alert from NTPS! This looks essentially identical to past scams, but with a new “name” from NTPS or ntp-register.com and a new address at 306 Exchange Blvd, Ste 400-17, Bethlehem, GA 30620. The offer asks for $1,450. The address appears to be a UPS Store. These “publication” offerings are worthless. For more, see the Trademark Scam Decision Tree.

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Erik K Pelton

AUGUST 14, 2023

We just reached a milestone last week : 500 videos in our YouTube channel over at www.erikpelton.tv ! The videos cover all trademark topics, from application to registration, searching to renewal, infringement to litigation. Take a look and subscribe on YouTube, and leave us a comment on your favorite one! We post at least one new video a week, usually more.

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Erik K Pelton

AUGUST 8, 2023

The following is an edited transcript of our video Protecting a Brand in the Amazon Brand Registry. Did you know that 70% of American adults shop through Amazon? That is why it is important to protect your brand on Amazon. The Amazon Brand Registry allows owners of a trademark to protect their goods from counterfeiters and those infringing on the brand.

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Erik K Pelton

AUGUST 8, 2023

Electronic signatures are a standard procedure for online documents, including trademark documents. Erik discusses the unique method for signing a document at the USPTO in this video. The post How to Sign a Trademark Filing at the USPTO appeared first on Erik M Pelton & Associates, PLLC. Electronic signatures are a standard procedure for online documents, including trademark documents.

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Erik K Pelton

JULY 26, 2023

Trademark scams continue to proliferate. This looks essentially identical to past scams, but with a new “name” from TMP and a new address at TMP Online Services, 31-07 31st Avenue, Unit 102, Astoria, NY 11106. The offer asks for $1280. These “publication” offerings are worthless. For more, see the Trademark Scam Decision Tree.

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