Erik K Pelton

We’re growing (again) ! Seeking trademark associate attorney to join our team at EMP&A

Erik K Pelton

We are growing again at EMP&A. We are excited to to announce that we are hiring an Associate Attorney to join our trademark firm! Details and application information below: 2022 Job Posting – Associat… by Erik Pelton. The post We’re growing (again) !

EMP&A Accepting Summer Internship Applications

Erik K Pelton

Summer is around the corner, which means we are seeking law student(s) for a paid IP/Trademark internship from May/June – July/August 2022.

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Building a Bold Brand Wheel: 8 Types of Bold Brand Names

Erik K Pelton

Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. For more trademark tips, visit www.buildingaboldbrand.com.

What does it say if you file a trademark application without an attorney?

Erik K Pelton

It says a lot if you file a trademark application without counsel. And it is in the public record for everyone to see.

EMP&A comments on USPTO’s transition to issue electronic trademark registration certificates

Erik K Pelton

The USPTO recently announced, via notice in the Federal Register , that it intends to issue electronic trademark registration certificates, and only will print physical certificates upon request and with a small fee ($25 per copy).

What is a brand made of?

Erik K Pelton

A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of?

Department of Commerce issues report finding that “USPTO’s trademark registration process was not effective in preventing fraudulent or inaccurate registrations”

Erik K Pelton

A new report from the Department of Commerce, the agency of which the USPTO is a part, was released last week following its ” audit of the United States Patent and trademark Office’s (USPTO’s) efforts to improve the accuracy of the trademark register” that began in April of 2020. See all the details here: [link].

What are Letters of Protest at the USPTO?

Erik K Pelton

The following is an edited transcript of my video Letters of Protest at the USPTO. There is a tool that comes into play in a very small percentage of trademark application filings—but is an important tool to know about—called a letter of protest.

Trademark registration: a boost to any brand’s immune system

Erik K Pelton

The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. As I record this episode, I’m in between my first and second dose of getting the Pfizer vaccine. I actually heard a friend of mine yesterday refer to it as half-cinated.

What Is a Brand Style Guide

Erik K Pelton

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans.

We’re hiring! Seeking Associate Attorney, Trademark

Erik K Pelton

We are excited to to announce that we are hiring an Associate Attorney in our trademark firm! Details and application information below: Erik M Pelton & Associates – Job Posting Associate Attorney Trademark by Erik Pelton on Scribd. The post We’re hiring!

The Growing Threat of Trademark Scams – article published by ABA

Erik K Pelton

I recently co-wrote and article with Olivia Muller about the never ending threat of trademark scams. In the article we detail the scams and how they operate and what they look like, we discuss what is being done about them, and we propose some additional measures that could help defeat them.

Trademark protection is a brand’s best friend

Erik K Pelton

Dogs might be man’s best friend, but trademark protection is a brand’s best friend. Here are some fun canine themed trademarks we’ve helped protect: The post Trademark protection is a brand’s best friend appeared first on Erik M Pelton & Associates, PLLC

3 Steps to Protect Your Brand in the New Year

Erik K Pelton

As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection. The post 3 Steps to Protect Your Brand in the New Year appeared first on Erik M Pelton & Associates, PLLC. As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection. Podcast Series: Tricks of the TRADE(MARK

Preventing Trademark Problems is Like Preventing Cavities

Erik K Pelton

10The following is an edited transcript of my video, Preventing Trademark Problems is Like Preventing Cavities. Preventing trademark problems is like preventing cavities. lieve that is for two reasons.

Creative Trademarks Are Alive and Well on Main Streets in America

Erik K Pelton

The following is an edited transcript of my video, Creative Trademarks Are Alive and Well on Main Streets in America. .

Trademark protection: an energizing boost for your brand

Erik K Pelton

At EMP&A, we love good coffee. And we love coffee brand clients who have great trademarks to protect – a few of which are in the image here. The post Trademark protection: an energizing boost for your brand appeared first on Erik M Pelton & Associates, PLLC

The trademark decathlon: 10 events to build a strong and protected brand

Erik K Pelton

This week is the decathlon at the Tokyo summer Olympics. It is one of my favorite events, because it is test of versatility and overall athleticism in track and field. To win, one must be well rounded and very good in all 10 events.

Ten Steps in the Trademark Protection Decathlon

Erik K Pelton

The following is an edited transcript of my video, The Trademark Protection Decathlon. One of the most intriguing events in the Olympics is the decathlon, at least from my perspective.

TPAC slides from meeting March 12, 2021

Erik K Pelton

TPAC met last Friday. I was waiting for the USPTO to post the full slide deck, but that hasn’t happened yet and I wanted to share these very important data points and slides. See some of the most important slides that I captured below.

Top Trademark Trends of 2021 and 2022 Preview

Erik K Pelton

In this annual review of the year in trademarks, Erik discusses key trademark developments from 2021 – including the Trademark Modernization Act (TMA), USPTO backlogs, and NFTs – as well as some things to look for in 2022. The post Top Trademark Trends of 2021 and 2022 Preview appeared first on Erik M Pelton & Associates, PLLC.

$949,284 quote from US Postal Inspection Service to address my FOIA request regarding trademark scammers!

Erik K Pelton

My jaw dropped a few weeks ago when I received the response to our FOIA request from the U.S. Postal Inspection Service. They quoted me a $949,284 estimate to retrieve documents regarding trademark scam letters. See full letter below. Given such an expense, it seems that they must be sitting on a mountain of such documents.

50 Different Ways to Use A Trademark

Erik K Pelton

The following is an edited transcript of my video, 50 Ways to Use Your Trademark. Clients ask all the time, “Now that I’ve got my trademark protected or registered, how do I use it? Where do I use it?” ” The answer is relatively straightforward.

Trademark protection: worthy of raising a glass to!

Erik K Pelton

A toast to our numerous clients in the beer industry that we love to work with and sample! The post Trademark protection: worthy of raising a glass to! appeared first on Erik M Pelton & Associates, PLLC

Social media ‘influencers’ are often lacking trademark protection

Erik K Pelton

The following is a transcript of my video Influencers Need Trademark Protection Too. On social media these days, much of the content and the news that I see relates to influencers.

How to Use Proper Copyright Notice

Erik K Pelton

There is a lot of confusion about the benefits of using a copyright notice, and when and how to properly use the copyright symbol and notice. In this episode, Erik clarifies the how, when, and why to use copyright notice. For more on the visual, see [link].

The Trademark Instrument Panel

Erik K Pelton

The following is an edited transcript of my video, The Trademark Instrument Panel. I’ve had the pleasure and challenge recently of helping teach my son to learn how to drive.

Having Trademark Registration is Like Double Insurance for Your Brand

Erik K Pelton

The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand.

Creative Trademarks Are Alive and Well on Main Streets in America

Erik K Pelton

Creative brands and great trademarks are all around us. In this episode, Erik reflects on the many wonderful store names he encountered while on a recent family vacation to a small New England town, proof that there are endless possibilities when it comes to trademarks! The post Creative Trademarks Are Alive and Well on Main Streets in America appeared first on Erik M Pelton & Associates, PLLC. Creative brands and great trademarks are all around us.

What Is a Likelihood of Confusion

Erik K Pelton

The following is an edited transcript of my video, What Is a Likelihood of Confusion. A phrase that comes up all the time in several different aspects of trademark work is likelihood of confusion. This is a legal standard, but it is at the same time highly subjective.

Trademark protection: a safety helmet for your brand

Erik K Pelton

Over the years, we’ve been blessed to work with – and sometimes ride with – many clients in the bike industry! The post Trademark protection: a safety helmet for your brand appeared first on Erik M Pelton & Associates, PLLC

We help clients with trademark protection in all industries – even law

Erik K Pelton

We love working with all types of businesses, but earning the trust of many other lawyers and legal industry businesses has been extra gratifying. The post We help clients with trademark protection in all industries – even law appeared first on Erik M Pelton & Associates, PLLC

An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute

Erik K Pelton

What does Benjamin Franklin have to do with trademark protection and trademark disputes? Erik shares five reasons why trademark registration at the USPTO is so valuable. The post An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute appeared first on Erik M Pelton & Associates, PLLC. What does Benjamin Franklin have to do with trademark protection and trademark disputes? Erik shares five reasons why trademark registration at the USPTO is so valuable.

Big businesses need trademark protection; small businesses need it even more

Erik K Pelton

Big businesses need trademark protection; small businesses need it even more. A small business can be crushed by a trademark dispute, or a rebranding. Trademark protection costs money, but the benefits far outweigh the costs. If you are a small business, can you afford not to protect your brand?

What makes a trademark law firm successful?

Erik K Pelton

A lot of elements going into making our firm what we are and making it successful. More than just inputs and outputs, work and fees. The things that make up our firm as a whole include people, experience, education, practicing what we preach, and much more.

Three Mistakes That Can Ruin Any Trademark Application

Erik K Pelton

The following is a transcript of my video Three Mistakes That Can Sink Any Trademark Application. I’ve working with thousands of trademark applications that I have filed clients and, before that, as an examiner at the USPTO.

Big Businesses Need Trademark Protection; Small Businesses Need It Even More

Erik K Pelton

The following is a transcript of my video Big Businesses Need Trademark Protection; Small Businesses Need It Even More. Over the last 20 years, I have been so incredibly blessed to work with thousands of small businesses. The vast majority of my clients have been small businesses.

7 Keys to Branding Success

Erik K Pelton

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?”

Trademark Protection for eSports and Gamers

Erik K Pelton

The brands of many professional online gamers have millions of followers and huge profits from endorsements, advertising, merchandise, and more, yet many of them are not protected. Erik provides some trademark tips and guidance for the eSports industry that is applicable to other brand owners, influences, and businesses as well. The post Trademark Protection for eSports and Gamers appeared first on Erik M Pelton & Associates, PLLC.

Customs and Border Protection and Trademarks protection at the border

Erik K Pelton

The following is an edited transcript of my video, Customs and Border Patrol Registration for Your Trademark.

The Recipe for Strong Trademark Protection

Erik K Pelton

Did you know that the recipe for storing trademark protection requires just a few ingredients? In this episode, Erik discussed those ingredients and the steps needed to create a delicious dish of brand protection for your business. The post The Recipe for Strong Trademark Protection appeared first on Erik M Pelton & Associates, PLLC. Did you know that the recipe for storing trademark protection requires just a few ingredients?

The United States of Trademarks

Erik K Pelton

Did you know that trademark registration extends protection to all 50 states, plus US territories? The post The United States of Trademarks appeared first on Erik M Pelton & Associates, PLLC

Is Your Brand Seaworthy?

Erik K Pelton

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters.