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March Madness: Basketball, Brackets, and Branding

LexBlog IP

As March presses on, sports fans across the country are turning their attention to one of the most exciting events in college sports: the NCAA Men’s Basketball Tournament, also known as March Madness. From trademarks to copyrights, the NCAA is diligent in protecting its rights and the value of its brand.

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Who Owns a Disputed Social Media Account? – JLM v. Gutman

Technology & Marketing Law Blog

This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See We blogged this case twice before.

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Types of Intellectual Property Contracts

Intepat

TYPES OF IP CONTRACTS (1)INTELLECTUAL PROPERTY ASSIGNMENT AGREEMENT The process of facilitating the transfer of ownership rights for various forms of intellectual property, such as copyrights, trademarks, patent, trade secrets, and other intangible creations is known as an intellectual property assignment.

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Illegal Streaming Detector Cars Can’t Track Firesticks Wrapped in Tin Foil

TorrentFreak

Paid advertising is an option, but it can’t compete with free. Typically published in advance of a big PPV boxing event, articles appear with three components – sundry news about the fights, “ stark warnings ” not to pirate the fight (or go to prison ), and then details of where the fight can be legally bought.

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Ten things to know about NFTs

The IPKat

Despite the uncertainty around the long-term success of NFTs, we have certainly seen a “land grab” from brands filing trade marks, including ITV (for LOVE ISLAND), Heineken and even The Empire State Building [Katpost with details from Becky Knott here ]. The terms of ownership and remuneration vary between platforms.

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[Guest post] Can the owner of an artistic work convert it into an NFT for its use in the Metaverse?

The IPKat

On the occasion of the opening of a new store in NY, the well-known clothing brand created a collection of NFTs based on digital copies of works of famous artists such as Miró, Tàpies and Barceló, incorporating various outfits of the collection available at the store, to be displayed in the Decentraland Metaverse, at the coordinates 16.78

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Licensing of Trademarks

Kashishipr

A trademark is an important business asset that offers protection to a brand. Licensing your trademark can be a beneficial business strategy that can not only strengthen the brand but also allow for expansion into new markets. His exclusive ownership of the trademark rights. Advantages of Trademark Licensing.

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