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Lower Price Alternative? Comparative Advertising and Trademark Infringement

IPilogue

Comparative advertising is an effective marketing technique, in which a company’s product or service is compared to its competitor’s. This provides consumers with more information and allows small businesses to compete with mega corporations. The term “ goodwill ” encompasses all the intangible assets of a business.

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Sounds, Colors, Scents, and Other Nontraditional Trademarks

Erik K Pelton

And it’s one of my favorite topics to talk about because there’s so many exciting and interesting examples of different non-traditional trademarks. But, for the vast majority of businesses over time, they traditionally haven’t had a lot of need to protect non-traditional trademarks. Colors can be registered.

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UCL claim could be based on lost opportunity to register trademark

43(B)log

The highway protocol allegedly suffered from performance issues and never met the design requirements that Zamfir had previously advertised when working with CasperLabs on the product, thus allegedly harming his reputation. Those injuries didn’t come from the alleged infringement.

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Trademark Infringement in the Digital Age

IP and Legal Filings

The accessibility of Internet markets and the ease with which information may be shared have given rise to new opportunities for trademark infringement. Trademark infringement has grown more complex and pervasive, ranging from counterfeit goods to digital squatting and keyword advertising.

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Marketing and IPR

IP and Legal Filings

Introduction It often happens that a company’s trademark is confused with its brand and on top of that, the brand name or trade name. A trade name is a name under which a company pursues its business and needs to be distinguished from the entity’s registered or legal name.

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Fortifying Your Brand: Dissuading Infringers through Trademark Registration

LexBlog IP

A registered trademark serves as a deterrent to potential infringers. When competitors or unauthorized entities see a registered mark, they are less likely to attempt to capitalize on its recognition due to the legal consequences that could ensue. Minimizing Brand Confusion Brand confusion can erode consumer trust and loyalty.

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How To Have Satisfied Clients Long Term

azrights

Tesco probably didn’t initially realise the wider ramifications of using the Clubcard name, so may have been satisfied with its advertising agency. Nearly 10 years ago a designer acquaintance approached me to offer her “brand refresh” service. My logo had been professionally designed and I was happy enough with it.