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Staying in Bounds with Super Bowl® Advertising

LexBlog IP

The Super Bowl is one of the most highly anticipated events in the world of sports, attracting millions of fans, advertisers, and sponsors from around the globe. Because of this, Super Bowl advertisements are plentiful both before and during the game. But the NFL went a step further to expand its rights in the SUPER BOWL name.

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Sounds, Colors, Scents, and Other Nontraditional Trademarks

Erik K Pelton

A famous example of this is the pin stripes of the New York Yankees are a registered trademark. The uniform of a UPS driver is a registered trademark. That configuration of a uniform is a registered trademark. Colors can be registered. That’s a registered trademark.

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Keyword Advertising and Trademarks

Selvam & Selvam Blog

In this day and age, internet is a powerful tool for advertising with limitless reach and keyword advertising is the most popular form of digital advertising. Google AdWords, Google’s flagship program that facilitates keyword advertising is no stranger to legal controversies. What are Keywords?

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Trade names as a protective tool in the event of subsequent trademark applications

Garrigues Blog

Although this criterion does not solely imply a geographic examination, and other factors are involved such as the financial impact of the sign, the intensity of use or advertising, it is in fulfilling this criterion that the holders of trade names may sometimes encounter difficulties when claiming their prior rights.

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Smells like Luxury, Does it Cost a Trademark Battle?

SpicyIP

Recently, there has been an increase in the number of advertisements on social media for perfumes that offer the same fragrance as a luxury one at a reasonably affordable rate. Image from here Smells like Luxury, Does it cost a Trademark Battle? and still exude a luxurious aura at events.

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gray marketer's counterclaims against Toyota survive, but it still must defend itself

43(B)log

Lanham Act false advertising: Allen alleged that Toyota’s statements that “[t]he purchase. a breach of your dealer agreement” constituted false advertising because the agreement in fact allows for purchases of Toyota parts from other sources, including for non-warranty repairs. The court declined to dismiss the counterclaims.

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March Madness: Basketball, Brackets, and Branding

LexBlog IP

As March presses on, sports fans across the country are turning their attention to one of the most exciting events in college sports: the NCAA Men’s Basketball Tournament, also known as March Madness. One of the key elements of the NCAA’s intellectual property rights is the trademark for the phrase “March Madness.”