LexBlog IP

AUGUST 17, 2021

User engagement means advertising revenue for Facebook, Twitter, TikTok, and others, and the individuals helping to drive that engagement rarely if ever see a cent of that money. Creators will also soon be able to license and monetize their own content using Milio’s ERC721 non-fungible tokens as proof of authenticity.

Social Media 40

Social Media Non-Fungible Tokens Licensing Ownership 40

The IPKat

JANUARY 2, 2022

The well-known company was sued in a California federal court last year for using photos Schroeder took of Sumida posing next to a Volvo S60 as part of a "global advertising campaign" on Instagram without her permission.

Blogging 126

Blogging IP Non-Fungible Tokens Cease and Desist 126

SpicyIP

JULY 19, 2021

Serious Comparative Advertising: Broadening the Definition. In this guest post , Sangita Sharma analyses the law around comparative advertisements in India. She contends that the ‘fair’ and ‘honest’ use thresholds under Section 30(1)(a) and (b) of the Trade Marks Act should come to the rescue of such advertisements. Other Posts.

Advertising 105

Advertising Advertising Non-Fungible Tokens Intellectual Property 105

SpicyIP

AUGUST 30, 2021

Domex Advertisement: Product Disparagement or Nominative Fair Use? In this guest post , Pragya Jain offers an independent analysis of the law in relation to comparative advertising and nominative fair use and applies it to analyse a recent YouTube commercial by Domex, a Hindustan Unilever Ltd. Other posts.

Non-Fungible Tokens 105

Non-Fungible Tokens Fair Use Advertising Advertising 105

IIPRD

AUGUST 4, 2022

NFTs, or “non-fungible tokens,” are blockchain authentication certificates that apply to online physical goods like as pictures, music, movies, and graphics (as well as other digital content). False advertising should be avoided when defaming a product. Reviews should be accurate and fact-based.

Social Media 45

Social Media Intellectual Property Non-Fungible Tokens Music 45

LexBlog IP

SEPTEMBER 15, 2022

Licensing of rights: How should IP rights in the associated asset be licensed in an NFT context? In this context, the joint federal agency study is meant to address a number of key issues, including: Acquisition of rights: Who owns what if the NFT creator is a different person or entity than the creator of the underlying asset?

IP 52

IP Non-Fungible Tokens Artwork Intellectual Property 52

IP and Legal Filings

JANUARY 31, 2023

The gaming and metaverse platform Roblox helped Gucci develop a variety of immersive themed locations that were inspired by the brand’s various advertising campaigns. The Italian brand Gucci, created a digital showroom for Gucci Garden to go along with its multimedia, real-world “Gucci Garden Archetypes” display in Florence.

Law 84

Law Branding Brands Branding 84

LexBlog IP

APRIL 13, 2022

As previously reported on this blog , non-fungible tokens (or “NFTs”) recently emerged as one of the hottest new items on the art market—artists, auction houses, museums, sports organizations and others have jumped at the chance to create and sell their own versions of these unique tokens.

Non-Fungible Tokens 52

Non-Fungible Tokens Social Media Contracts Branding 52