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Central Role of IP and Marketing in Business Design

azrights

If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business. Lack of appreciation about what ‘brand’ and ‘IP’ mean and entail is why better education on brand creation is essential.

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Dragons' Den IP Blog - Series 21 Episode 7

Dragons' Den

Watching this episode on a very wet and grey February day, it was unsurprisingly the gummy sweets with a purpose and the sustainable beachwear brand that really shone out to me from the Den this week. For all the energy and enthusiasm that the Dragons had for Joe they couldn’t quite find the same enthusiasm for the brand itself.

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Dragons' Den IP Blog - Series 21 Episode 5

Dragons' Den

We decided to have patents in as many markets as possible. For businesses like Manta Hair, securing design rights or patents can offer a quicker path to protection, ensuring the uniqueness of their product is safeguarded in the market. This may serve to deter people from creating a design similar to yours.

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Trademarks from a Marketing Perspective

Kashishipr

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. A trademark can be inclusive of the brand name or something completely different as well.

Marketing 105
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Dragons' Den IP Blog - Series 21 Episode 6

Dragons' Den

Emma is a fashion designer and founder of denim company, Good American. She was hoping to tempt the Dragons to invest in her business, ORI Lifestyle, looking for a £60k investment from the Dragons for a 15% stake. What is its appeal to the market? A design worth registering? I thought Titilolami may be about lose her cool.

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Industrial Design vs Product Design

Biswajit Sarkar Copyright Blog

What is Industrial Design? Industrial design is the process of designing articles (products, devices and objects) to attract customers and improve their marketability. Individuals that make such designs are known as Industrial designers. What is Product Design? Electrical Product design.

Designs 69
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How to Avoid the Biggest Brand management Mistakes

azrights

Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU. What this means is that the legal system shifts the burden of proof so that the brand owners need to show that they’re still genuinely using their marks.