Remove Blogging Remove Branding Remove Designs Remove Marketing
article thumbnail

Central Role of IP and Marketing in Business Design

azrights

If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business. Lack of appreciation about what ‘brand’ and ‘IP’ mean and entail is why better education on brand creation is essential.

article thumbnail

Dragons' Den IP Blog - Series 21 Episode 7

Dragons' Den

Watching this episode on a very wet and grey February day, it was unsurprisingly the gummy sweets with a purpose and the sustainable beachwear brand that really shone out to me from the Den this week. For all the energy and enthusiasm that the Dragons had for Joe they couldn’t quite find the same enthusiasm for the brand itself.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Dragons' Den IP Blog - Series 21 Episode 5

Dragons' Den

We decided to have patents in as many markets as possible. For businesses like Manta Hair, securing design rights or patents can offer a quicker path to protection, ensuring the uniqueness of their product is safeguarded in the market. This may serve to deter people from creating a design similar to yours.

article thumbnail

Trademarks from a Marketing Perspective

Kashishipr

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. A trademark can be inclusive of the brand name or something completely different as well.

Marketing 105
article thumbnail

Dragons' Den IP Blog - Series 21 Episode 6

Dragons' Den

Emma is a fashion designer and founder of denim company, Good American. She was hoping to tempt the Dragons to invest in her business, ORI Lifestyle, looking for a £60k investment from the Dragons for a 15% stake. What is its appeal to the market? A design worth registering? I thought Titilolami may be about lose her cool.

article thumbnail

How to Avoid the Biggest Brand management Mistakes

azrights

Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU. What this means is that the legal system shifts the burden of proof so that the brand owners need to show that they’re still genuinely using their marks.

article thumbnail

Five Widely Recognized Brands Accused of Being Copycats in the Market

Kashishipr

Bernard Kelvin Clive, a well-known brand strategist, once said that strong brands aren’t built through shortcuts and copycats. In the 21 st century, the Oreo cookie is the best-selling cookie brand worldwide. The stories feature on Instagram is the same as that of its rival and competitor in the market, Snapchat.