azrights

OCTOBER 5, 2023

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand. Effectively, the reputation of a business is its brand.

Copying 52

Copying Branding Brands Branding 52

Dragons' Den

FEBRUARY 1, 2024

We decided to have patents in as many markets as possible. For businesses like Manta Hair, securing design rights or patents can offer a quicker path to protection, ensuring the uniqueness of their product is safeguarded in the market. Your logo is an important aspect of your brand.

Blogging 64

Blogging IP Intellectual Property Designs 64

IP Tech Blog

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

Marketing 57

Marketing Marketing Branding Brands 57

LexBlog IP

FEBRUARY 28, 2024

Clear disclosure of an ad is of paramount importance in the advertising world, and we have discussed this previously in our blogs here and here. The ASA held that under the CAP Code, the posts were marketing communications and as such, should have been obviously identifiable.

Social Media 52

Social Media Advertising Advertising Branding 52

The IPKat

JANUARY 2, 2022

We say goodbye to 2021 with the most interesting posts and articles from the surrounding IP blogs of the past week! Creator Mason Rothschild revealed in an open letter to Hermès, which he posted on his Instagram account on December 22, that he received a cease-and-desist letter from the French luxury goods brand.

Blogging 126

Blogging IP Non-Fungible Tokens Cease and Desist 126

Corsearch

JULY 18, 2023

Millions across the globe have flocked to Instagram Threads – the newest social media platform on the block. But, just how safe is it for consumers and brands? In this blog, we discuss the threats posed on Instagram Threads and the processes and advanced technology you can utilize to combat them.

Social Media 52

Social Media Branding Brands Branding 52

Corsearch

FEBRUARY 16, 2024

AstraZeneca’s brand protection journey is one of close collaboration, ‘learning by doing’, and adaptation in the face of new threats. In this blog, Katie Silk and Flora Brooke – Turner share how AstraZeneca’s Global Security Team combats illegally diverted medicines, scams, and counterfeits with the goal of safeguarding its patients.

Branding 52

Branding Brands Branding Marketing 52

Dragons' Den

JANUARY 25, 2024

Her mission was to bring the art of henna to a mass market, celebrating diversity and inclusion. Pavan accepted, delighted at the potential for her cultural beauty products to thrive in the market. To grow a brand it makes sense to register a trade mark. It became apparent the pair came here for social media guru, Steven.

Blogging 52

Blogging IP Intellectual Property Business 52

Dragons' Den

JANUARY 11, 2024

They were presenting NINI Organics, their award-winning eco-luxury brand of skincare products. Between them, Alex and Nicole have grown NINI Organics to a stage where they need a Dragon on board to help open doors for them to build their brand further. Derry’s glamping paradise was a hit on social media.

Blogging 52

Blogging IP Business Confidentiality 52

Art Law Journal

MAY 12, 2022

Stellar work is part of the equation but so is building your artist brand. Your personality can be a powerful differentiator and will help you build your artist brand as you make connections, grow your network, and establish your client base. The First Rule of Your Artist Brand: Know Thyself. Find online networking events.

Branding 52

Branding Brands Branding Social Media 52

Technology & Marketing Law Blog

FEBRUARY 27, 2022

TPG is a service built around the brand of a world-traveling man sipping champagne in first class, selling to the world his knowledge of the best rewards programs for credit cards and flights. Power Ventures involved a social media aggregator’s consensual use of its users’ Facebook passwords to access their Facebook accounts.

Cease and Desist 122

Cease and Desist Blogging Contracts Social Media 122

IPilogue

NOVEMBER 18, 2022

On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products. While Ye’s company, Mascotte Holdings Inc.

Business 131

Business Contracts Branding Brands 131

IPilogue

DECEMBER 1, 2021

As part of the course requirements, students were asked to write a blog on a topic of their choice. When reports about Facebook’s plan to change its corporate name hit the internet, branding experts offered their theories about the driving force behind the social media giant’s decision to rebrand itself. Conclusion.

Business 111

Business Trademark Social Media Registration 111

Corsearch

AUGUST 2, 2023

Your business has likely collectively spent countless hours and resources to build a strong brand presence on Amazon. However, counterfeiters will continuously undermine these efforts by listing counterfeit products and passing them off under your brand name. However, they can be useful to tackle lookalikes on marketplaces.

Branding 52

Branding Brands Branding Reporting 52

Technology & Marketing Law Blog

APRIL 3, 2023

VIP Products LLC ] A trademark dispute at the Supreme Court involving a dog chew toy and a famous brand of whisky may have serious implications for trademark and free speech rights. Jack Daniel’s contends this design infringes its trademarks and tarnishes its brand. The post The First Amendment Limits Trademark Rights, But How?–Jack

Blogging 104

Blogging Trademark Fair Use Trademark Law 104

Corsearch

AUGUST 1, 2023

These illicit replicas come in varying degrees of quality, from high-end duplicates that can deceive even the most discerning eye to low-quality imitations that pose serious threats to consumers and brands alike. To combat this menace, brands must employ machine learning and human expertise to find and remove the fakes.

Social Media 52

Social Media Branding Brands Branding 52

IPilogue

JULY 21, 2022

While Hailey Bieber’s new skin care brand Rhode promises “ happy and hydrated skin, ” the brand itself has a blemish: an alleged trademark infringement. Rhode-NYC argues that Hailey Bieber’s use of her middle name “Rhode” as the name of her skin care brand is creating market confusion and potential harm to its goodwill and reputation.

Branding 119

Branding Brands Branding Social Media 119

Intellectual Property Law Blog

DECEMBER 7, 2023

As part of its marketing, Tyga posted a video on social media of a Wavy Baby shoe being pulled out of a microwave following the expiration of the microwave timer’s countdown, as if to show that heating a Vans Old Skool sneaker would melt it into the Wavy Baby. 22-1006 Dkt.

Art 147

Art Social Media Branding Brands 147

LexBlog IP

DECEMBER 3, 2021

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics.

Branding 52

Branding Brands Branding Intellectual Property 52

Technology & Marketing Law Blog

DECEMBER 27, 2021

Her inability to control social media accounts referencing her reminded me of the Hayley Paige Gutman litigation , and I will say more about this issue when I blog the JW Dant bourbon case. Some Related Blog Posts. Smashburger (Guest Blog Post). Food Tastes Better When Branded “McDonalds”. Esquared Hosp. ,

Copyright 142

Copyright Social Media Copying Blogging 142

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. IP Challenges in the Metaverse.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

DuetsBlog

OCTOBER 21, 2020

Hotels, Ice Cream, and Shoes as Canvases for Great Brands. . Seth Godin has written about how Nike is a great brand because we can imagine what a Nike hotel would look like. . Speaking of ice cream, Ben & Jerry’s is another great brand , like Nike. . How about another test of brand strength? . sneakerheads.

Branding 59

Branding Brands Branding Registration 59

Technology & Marketing Law Blog

MARCH 10, 2022

Defendants also managed the social media presence of the “La Baguette” business, which primarily consisted of a Facebook page. Moore, Find Out Who Your Friends Are: A Framework for Determining Whether Employees’ Social Media Followers Follow Them to A New Job, 39 CAMPBELL L. See generally, Christopher A.

Social Media 82

Social Media Contracts Ownership Business 82

IP and Legal Filings

SEPTEMBER 14, 2023

This has led to consumers opting for brands that pledge their duty to contributing towards environmental protection by means of minimalism and sustainability. In today’s era of eco-branding, wherein trademarks are used to distinguish sustainable brands from the mainstream commercial ones, the latter engage in the practise of “greenwashing”.

Branding 78

Branding Brands Branding Trademark 78

IP Tech Blog

OCTOBER 20, 2021

Prize draws and promotions are a popular choice for brands to engage with its consumers, particularly through online social media platforms. As discussed in a previous blog post, the UK’s Advertising Standards Authority (ASA) has emphasised that prize draws must comply with provisions of its CAP Code.

Advertising 57

Advertising Advertising Social Media Branding 57

IPilogue

MARCH 1, 2022

On the one hand, social media has enabled global sharing of news and creative media. This article was prompted in part by Tabathia, also known as The Adorned Fox (“TAF”), whose post on trademarking her brand spurred me to reach out and learn more about her experience. It definitely got my accounts where they are today.

Social Media 106

Social Media IP Business Branding 106

IPilogue

JULY 23, 2021

C elebrities Sued f or Posting Images of Themselves ” by The Briefing by the IP Law Blog . The IP law blog, published by Weintraub Tobin and hosted by intellectual property attorneys Scott Hervey and Josh Escovedo, delves into IP issues in the news. Brand & New is a podcast by the International Trademark Association.

Non-Fungible Tokens 106

Non-Fungible Tokens IP Law Intellectual Property 106

IPilogue

NOVEMBER 22, 2022

While Bolt’s trademark registration is for the design mark rather than the pose, the use of poses and gestures in branding can potentially bring a new wave of “unusual” trademarks, especially as social media and technology have spread previously unthought-of but recognizable traits.

Trademark 59

Trademark Social Media Branding Brands 59

IPilogue

OCTOBER 12, 2022

Barlow and Bear went on to become viral sensations on social media and Grammy-winning artists (2022 Best Musical Theatre Album) for their production. Netflix alleges Barlow and Bear have benefited from their album’s false association with the Bridgerton brand. District Court in D.C. 501 and 15 U.S.C. District Court in D.C.

Intellectual Property 105

Intellectual Property Social Media Music Fair Use 105

IP Tech Blog

MARCH 20, 2023

FTC leadership,” the NAD Report elaborates, “sent a consistent, strong message that national advertisers should take a hard look at their own advertising” to create marketing from a consumer protection and truth-in-advertising standpoint. Nothing less will do. 1] William Shakespeare, “All’s Well That Ends Well,” Act III, Scene 5.

Advertising 62

Advertising Advertising Reporting Privacy 62

azrights

MAY 10, 2022

Not understanding the role of Brand Names in Business led to China Tang having to rebrand even though they had been using the name for 12 years. Read, listen to podcasts and audio books, take courses such as Brand Tuned to discover better ways to design your business, get clients, and serve your existing ones. Business is hard.

Business 98

Business Branding Brands Branding 98

LexBlog IP

MARCH 7, 2022

TikTok, a video-sharing platform, has quickly become one of the most popular social media platforms to date. ” As a result of these agreements, brands and social influencers utilizing the platform as a marketing tool may face the brunt of copyright infringement liability. By: Noelle Henry.

Copyright 52

Copyright Social Media Music Copyright Infringement 52

Intellectual Property Office Blog

JULY 29, 2021

A huge chunk of Molly Mae’s success comes from social media channel Instagram, where she is reported to charge over £10,000 for each sponsored post. Each year, fashion brands such as Pretty Little Thing and Missguided compete for their clothing to be worn by the islanders on the show.

IP 85

IP Branding Brands Branding 85

LexBlog IP

OCTOBER 20, 2021

Prize draws and promotions are a popular choice for brands to engage with its consumers, particularly through online social media platforms. As discussed in a previous blog post, the UK’s Advertising Standards Authority (ASA) has emphasised that prize draws must comply with provisions of its CAP Code.

Social Media 52

Social Media Advertising Advertising Branding 52

Technology & Marketing Law Blog

JANUARY 19, 2023

” This is the latest entry in the confusing jurisprudence about when 230 applies to first-party marketing representations that are rendered untrue by users’ activities. Snap appeared first on Technology & Marketing Law Blog. Despite Doe v. This could be one of the many legal problems with the AADC.

False Advertising 88

False Advertising Social Media Publishing Advertising 88

LexBlog IP

FEBRUARY 1, 2022

There was a good piece in MediaPost’s Marketing Insider, available here , on business considerations for working with B2B influencers. If their medium is a podcast or video blog, the disclosure can be in more natural prose, like “I am excited to have a partnership with BRAND.” Tip #7: Ensure authenticity.

Social Media 52

Social Media Contracts Branding Brands 52

Technology & Marketing Law Blog

JANUARY 3, 2023

Moreover, reproductions of a social media post are clearly used for the purposes of reporting on the post where, as here, the reproductions include the accompanying elements of the social media application, such as the frame of the Instagram application and standard Instagram hyperlinks. UMG Recordings, Inc.

Copyright 95

Copyright Social Media Copyright Infringement Publishing 95