Remove Branding Remove Brands Remove Intellectual Property Remove Non-Fungible Tokens
article thumbnail

Generative art NFTs - what brand owners need to know about copyright protection

JD Supra Law

Overview Non-Fungible Tokens (NFTs) continue to generate significant commercial value for brands through the licensing or transfer of intellectual property and commercial rights. This is part 4 of our IP Update series exploring the evolving landscape for Internet, Digital Media and e-Commerce.

article thumbnail

Protecting Your Intellectual Property in the Metaverse and on NFTs

JD Supra Law

The metaverse and non-fungible tokens (NFTs) are common buzzwords as of late. Many brands such as Nike®, Victoria Secret®, TaylorMade®, and others are rushing to stake their claims on “goods” in the metaverse, as well as NFTs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2022 Trademark Law Recap: NFTs, Distinct Branding, and the First Amendment

JD Supra Law

NON-FUNGIBLE TOKENS AND TRADEMARK INFRINGEMENT: WHERE DOES THE LAW STAND? This case is an important one to follow because it will likely shape the course of how intellectual property law will apply to non-fungible tokens (NFTs). District Court for the Southern District of New York.

article thumbnail

How can Fashion Brands feel more protected in the Metaverse?

Olartemoure Blog

Fashion is not the exception , and different brands have become involved in the meta world. The virtual universe Decentraland hosted in March 2022, the first Metaverse Fashion Week which was a success, as it featured more than 70 brands, artists and designers. All industries are starting to grasp this and are getting involved in it.

article thumbnail

5 Tips for Brands Launching NFT Projects

Traverse Legal Blog

In this video, Blockchain attorney Enrico Schaefer identifies key legal issues every brand, marketing agency, or project point person needs to be thinking about before launching an NFT project for a company. Are major brands are dropping NFTs? What big brand names are dropping NFTs? You are a brand interested in NFTs.

Branding 126
article thumbnail

Protection of Intellectual Property (IP) in the Metaverse

Kashishipr

With the Metaverse and Non-Fungible Tokens (NFTs) being the common buzzwords as of late, the USPTO (US Patent & Trademark Office) has been experiencing a significant rise in the number of Trademark Applications filed in the virtual sphere to safeguard the products and services. A Comprehensive Approach to IPRs.

article thumbnail

Hermès Wins Landmark MetaBirkins NFT Trademark Trial

IP Watchdog

Luxury fashion brand Hermès won their trademark lawsuit against Mason Rothschild, the creator of the non-fungible tokens (NFT) MetaBirkins, on Wednesday. The trial was the first legal case that tested the bounds of artistic expression in NFTs against the country’s intellectual property laws.