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Trademark Registration Gives a Brand Double Protection

Erik K Pelton

Trademark registration is such a valuable tool to protect a brand that it actually offers double protection, both before and after an incident occurs, should one happen. As you can see, registration is a tremendous value, protecting a brand on both the front end and the back end.

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Having Trademark Registration is Like Double Insurance for Your Brand

Erik K Pelton

The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand. Trademark registration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand. I’ve talked about that a lot. The database works 24/7, 365.

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Alternatives To IP Litigation That Can Work For Brand Owners

IP Law 360

Intellectual property owners who can't justify the cost of trademark, copyright or advertising litigation in the current uncertain economic climate should consider less expensive brand-protection options, such as the Digital Millennium Copyright Act's uniform takedown procedure for online copyright infringement, says Michael Justus at Katten.

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T-254/20: who owns the Soviet brands?

The IPKat

Louis-Michel enjoys researching Soviet brands The dispute arose when “ Krasny Oktyabr ”, a Russian confectionary company, registered an EU trade mark (EUTM) in Class 30 for a figurative sign representing a lobster. It is precisely this notion of “national [Soviet] heritage” that lies behind all the litigation.

Branding 125
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Where's the Whisky? A Cautionary Tale for Brand Extensions

JD Supra Law

Employing a brand extension strategy can be a powerful way to leverage an existing brand and its consumer reputation to promote a new product, flavor, or product variation. However, it can also mislead consumers and result in consumer confusion. The expectations associated with the. By: Davis Wright Tremaine LLP

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Practice Tips for Combating Counterfeiters: An Action Plan for Brands, Manufacturers and Retailers

Intellectual Property Law Blog

The harm caused to brands by counterfeiting goes far beyond loss of sales or profits. Fake goods jeopardize public health and safety when a brand’s trademark is applied to a sub-standard and potentially harmful product. This is especially hazardous for counterfeit medical items, mechanical parts, and food products, to name a few.

Branding 147
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Supreme Court Ruling in “Bad Spaniels” Case a Relief for Brand Owners

JD Supra Law

Brand owners are hailing as a win the US Supreme Court’s decision rendered on June 8, 2023, in the closely watched Jack Daniel's Properties Inc. The dispute involved a dog toy made to mimic the Jack Daniel's liquor bottle, which replaced various branding and trade dress elements with references to dogs. VIP Products LLC case.