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Trademark Registration Gives a Brand Double Protection

Erik K Pelton

Trademark registration is such a valuable tool to protect a brand that it actually offers double protection, both before and after an incident occurs, should one happen. As you can see, registration is a tremendous value, protecting a brand on both the front end and the back end.

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Alternatives To IP Litigation That Can Work For Brand Owners

IP Law 360

Intellectual property owners who can't justify the cost of trademark, copyright or advertising litigation in the current uncertain economic climate should consider less expensive brand-protection options, such as the Digital Millennium Copyright Act's uniform takedown procedure for online copyright infringement, says Michael Justus at Katten.

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Having Trademark Registration is Like Double Insurance for Your Brand

Erik K Pelton

The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand. Trademark registration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand. I’ve talked about that a lot. The database works 24/7, 365.

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Takeaways from the Hermès Litigation over MetaBirkins NFTs

JD Supra Law

The highly anticipated jury verdict in the Hermès litigation over MetaBirkins NFTs has some important takeaways for both artists and sellers of NFTs as well as brand owners. By: Sheppard Mullin Richter & Hampton LLP

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Second Circuit Rebukes District Court in Two-Decade Old Patsy’s Pizza Litigation

IP Watchdog

Patsy's Brand, Inc., the United States Court of Appeals for the Second Circuit ordered that the June 4, 2020 judgment of the United States District Court for the Southern District of New York be vacated for not complying with the Second Circuit’s mandate, with judgment being entered for Patsy’s Brand and the case dismissed.

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T-254/20: who owns the Soviet brands?

The IPKat

Louis-Michel enjoys researching Soviet brands The dispute arose when “ Krasny Oktyabr ”, a Russian confectionary company, registered an EU trade mark (EUTM) in Class 30 for a figurative sign representing a lobster. It is precisely this notion of “national [Soviet] heritage” that lies behind all the litigation.

Branding 125
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Where's the Whisky? A Cautionary Tale for Brand Extensions

JD Supra Law

Employing a brand extension strategy can be a powerful way to leverage an existing brand and its consumer reputation to promote a new product, flavor, or product variation. However, it can also mislead consumers and result in consumer confusion. The expectations associated with the. By: Davis Wright Tremaine LLP