Corsearch

AUGUST 24, 2023

In this blog, we outline the tools you can use to protect your brand reputation and prevent consumer confusion. We then explain the alternative to this resource-draining approach: using Corsearch’s AI-assisted technology and experts to speed up enforcement and significantly reduce the volume of infringement.

Branding 52

Branding Brands Branding Copyright Infringement 52

LexBlog IP

FEBRUARY 1, 2024

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. Trademark and registered design portfolio It goes without saying: maintaining a comprehensive trademark portfolio is key.

Branding 52

Branding Brands Branding Social Media 52

Corsearch

DECEMBER 13, 2023

Counterfeiting is but one threat that consumers and brands face. Brands now face a rising tide of phishing and brand impersonation designed to mislead and defraud consumers. Background Almost on daily basis brands receive reports on phishing email or websites.

Branding 52

Branding Brands Branding Social Media 52

JD Supra Law

FEBRUARY 17, 2022

Trademark filings in the metaverse and non-fungible tokens (NFTs) space are a hot topic these days in the media and IP Bar, and many brand owners are asking themselves whether it’s time to join in or risk being left behind.

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Non-Fungible Tokens Branding Brands Branding 111

Corsearch

AUGUST 2, 2023

Your business has likely collectively spent countless hours and resources to build a strong brand presence on Amazon. However, counterfeiters will continuously undermine these efforts by listing counterfeit products and passing them off under your brand name. However, they can be useful to tackle lookalikes on marketplaces.

Branding 52

Branding Brands Branding Reporting 52

Corsearch

AUGUST 10, 2023

Creating and choosing a brand name can be both an exciting and daunting task. Originality makes for brand names that easier to recognise, register and protect. Do your research Research existing brands in your industry and marketplace to gain an understanding of what works and what doesn’t. The more creative the better.

Branding 52

Branding Brands Branding Social Media 52

Corsearch

AUGUST 14, 2023

By following a series of steps, you can safeguard your brand reputation and prevent consumers from being misled. We also explain the alternative approach: using Corsearch’s AI-assisted technology and experts , instead of resource-draining manual reviews, to speed up enforcement and drive better results.

Branding 52

Branding Brands Branding Intellectual Property 52

JD Supra Law

NOVEMBER 9, 2023

Currently, brand owners are at a crossroads—should they dip their toes into new web3 mediums and opportunities, or should they guard against potential pitfalls in this new space?

Non-Fungible Tokens 67

Non-Fungible Tokens Technology Licensing Trademark 67

Corsearch

FEBRUARY 16, 2024

AstraZeneca’s brand protection journey is one of close collaboration, ‘learning by doing’, and adaptation in the face of new threats. Table of contents : • The start of AstraZeneca’s brand protection journey • Illegally diverted medicines, scams, and counterfeits – where does AstraZeneca focus its efforts? •

Branding 52

Branding Brands Branding Marketing 52

TorrentFreak

MARCH 16, 2022

In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. The original trademarks have expired and the NFT website uses a new logo, so they can use the brand.

Branding 142

Branding Brands Branding Due Diligence 142

LexBlog IP

JANUARY 14, 2022

Navigating Brand Protection and Trademarks for Social Media Influencers. Building a brand or business as an influencer on social media is not easy. Not only are you tasked with building a successful, recognizable brand, you’re building yourself as the brand. Making a brand out of a social media business.

Social Media 52

Social Media Branding Brands Branding 52

Corsearch

NOVEMBER 15, 2022

With brands continuing to explore the opportunities offered by the digital world, do NFTs present a new type of commercial opportunity or a threat? Luxury fashion brand Gucci also invested into The Sandbox, enhancing the purchasing experience by mirroring its ‘Vault’ online store in-game. Or is the answer somewhere in between? ‘The

Branding 52

Branding Brands Branding Non-Fungible Tokens 52

IP Tech Blog

AUGUST 28, 2023

Paolo shares his first-hand experience with raids and enforcement in China over the years and how brands can find the right strategy to enforce their brand in China. Civil enforcement, you go to court against an infringer of the trademarks. Paolo explains the options. In brief, “China has dual enforcement structure.

Branding 52

Branding Brands Branding Intellectual Property 52

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 87

Trademark Social Media Advertising Advertising 87

Kashishipr

SEPTEMBER 29, 2022

It is not unusual to encounter counterfeit versions of widely recognized brands like Adidas, Gucci, Nike, etc. Such products are fake and portrayed as popular brands to charge less than the market price and make enormous profits. They usually have a devastating effect on the brand’s reputation and customer loyalty.

Branding 52

Branding Brands Branding Intellectual Property 52

JD Supra Law

OCTOBER 4, 2022

​​​​​​​As technology and the physical lives of consumers continue to converge, businesses active in metaverse and blockchain technologies will need to think about how their brands and source identifiers might evolve or change in these new digital spaces. By: Venable LLP

Branding 98

Branding Brands Branding Technology 98

azrights

MARCH 15, 2021

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.

Branding 52

Branding Brands Branding Trademark 52

Intepat

MAY 28, 2024

Trademark dilution is like death by a thousand cuts, and it is crucial to prevent the first cut. Apple’s smart business strategies have successfully upheld the validity of its trademark, preventing it from being diluted. Notably, Apple trademarked its store design in the United States in 2011.

Trademark 52

Trademark Intellectual Property Branding Brands 52

Kashishipr

FEBRUARY 2, 2022

The ultimate success of brands and businesses in the modern world largely depends on the groundbreaking innovation that sets them apart from the rising competition in the market. Having a robust Intellectual Property (IP) portfolio and strategizing well to maintain it can do wonders in enhancing your brand value and market share.

Branding 98

Branding Brands Branding Business 98

Corsearch

SEPTEMBER 28, 2023

Discover the place where creativity meets compliance and harness the power of ChatGPT and TrademarkNow in generating unique, legally cleared brand and product names and taglines with ease. Nowhere is this more applicable than in the case of creating a new name or tagline for a new brand or product.

Branding 45

Branding Brands Branding Intellectual Property 45

LexBlog IP

JULY 12, 2023

As users rush to join the platform, brands should also prioritize claiming accounts in order to guarantee the availability of their choice names—and to prevent potential bad faith registrants. Ownership of a registered trademark may not be enough to claim an account. Threads names may therefore eventually have a wider reach.

Social Media 52

Social Media Branding Brands Branding 52

Erik K Pelton

AUGUST 24, 2023

The following is an edited transcript of my video Will AI Change Trademarks ? And a lot of that is due to the amazing tool ChatGPT, which is a breakthrough in terms of artificial intelligence technology. And yet, they only filed the trademark application for ChatGPT a few weeks ago, and they only filed for OpenAI last year.

Trademark 130

Trademark Registering Trademarks Art Editing 130

IP and Legal Filings

JANUARY 11, 2024

INTRODUCTION Trademarks are vital part of modern day commerce because they act as distinctive and unique symbols that enable consumers to recognise and distinguish goods and services offered by different providers. Image Sources: Shutterstock] The primary legislative basis for smell trademark regulation in the US is the Lanham Act.

Trademark 90

Trademark Intellectual Property Branding Brands 90

Corsearch

JULY 11, 2023

Counterfeit tequila can pose risks to consumer health, brand reputation, and even manufacturers’ legal standing. Therefore, it is essential to be aware of the risks and take measures to protect your brand and your customers. Counterfeiters are using transparent packaging which closely resembles that used by genuine brands.

Branding 40

Branding Brands Branding Social Media 40

Erik K Pelton

MAY 24, 2021

The following is an edited transcript of my video, Can You Change a Trademark? Brands often evolve over time, and sometimes brand names or logos change or evolve. Sometimes they’re more dramatic – when a brand shifts its name entirely, or when two companies merge, Exxon becoming ExxonMobil, for example.

Trademark 130

Trademark Music Branding Brands 130

IP Tech Blog

MARCH 8, 2024

Over the past several months, we have seen an increase in notices from alleged trademark firms. I am writing to you on behalf of the legal department of [Trademark Firm]. We have received an application for the registration of the trademark “[ recipient company name ]”. We kindly request that you respond to us promptly.

Trademark 57

Trademark Registration Branding Brands 57

JD Supra Law

JULY 12, 2022

Introduction - Recent technological developments have made topics like the metaverse, Web3, blockchain, and non-fungible tokens (NFTs) commonplace. But nothing about these topics is common. By: Quarles & Brady LLP

Non-Fungible Tokens 98

Non-Fungible Tokens Branding Brands Branding 98

IP Tech Blog

NOVEMBER 30, 2022

AJ Press, LLC , the Ninth Circuit affirmed a trademark win for upstart news outfit Punchbowl News. Thus, Punchbowl ’s true impact on trademark law will likely be delayed until resolution of Jack Daniel’s. It owns the trademark PUNCHBOWL for its event services as well as for related services (such as sending electronic invitations).

Branding 57

Branding Brands Branding Fair Use 57

JD Supra Law

DECEMBER 27, 2023

Company H claimed that the “S” branded engines used in the motorboats it produced came from a lawful source and were used in a proper procedure, and that it had the right to make derivative use of the purchased engines, and that its use of the trademark “S” did not constitute trademark infringement.

Trademark 72

Trademark Branding Brands Branding 72

IP Watchdog

DECEMBER 16, 2021

The past year has seen the implementation of brand-new trademark legislation, significant analysis of trademark liability for new technologies, renewed focus on the doctrine of initial interest confusion, the transformation of Nikes into “Satan Shoes,” the functionality of chocolate dipped cookies, and the end to a long-running case involving two multi-million (..)

Trademark 123

Trademark Branding Brands Branding 123

LexBlog IP

AUGUST 28, 2023

Paolo shares his first-hand experience with raids and enforcement in China over the years and how brands can find the right strategy to enforce their brand in China. Civil enforcement, you go to court against an infringer of the trademarks. Check out the full discussion here. *It ” Paolo explains the options.

Branding 52

Branding Brands Branding Intellectual Property 52

Corsearch

NOVEMBER 20, 2023

Name saturation is an existential challenge for every industry that harnesses trademark law to protect its brand. Read on as we explore how you can conquer the likelihood of confusion in your pharmaceutical trademarks. A key difference arises, however, when comparing brand name and generic name confusion.

Trademark 59

Trademark Branding Brands Branding 59

Kashishipr

JANUARY 19, 2022

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. How Does a Trademark Help in the Marketing of a Brand?

Marketing 105

Marketing Marketing Trademark Branding 105

JD Supra Law

SEPTEMBER 27, 2022

In yet another example of the law trying to keep up with technology, the U.S. Mason Rothschild that examines traditional trademark concepts in connection with non-fungible tokens, or “NFTs.”. District Court for the Southern District of New York issued a decision in Hermès International, et al. By: Stinson LLP

Non-Fungible Tokens 102

Non-Fungible Tokens Branding Brands Branding 102

Corsearch

APRIL 19, 2023

With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? Typically defined as people born between 1997 and 2012, Gen Z are seen by many brands as the number one audience to connect with online.

Branding 40

Branding Brands Branding Social Media 40

Plagiarism Today

FEBRUARY 7, 2022

The same day that the RIAA sent its cease and deist letter to Hitpiece, Nike filed a trademark infringement lawsuit against reseller StockX over Nike-themed NFTs. A week before that, French luxury brand Hermes began legal proceedings against an NFT artist who used their names and bags. Bottom Line. We honestly don’t know.

Cease and Desist 261

Cease and Desist Copyright Trademark Copyright Law 261

Intepat

APRIL 10, 2022

It provides assistance on market development, quality, and technology up-gradation. Additionally, trademark registrations for MSMEs are relatively cost-effective. Overall, the MSME scheme fosters the growth and development of these enterprises and assists them to flourish among existing top brands. Every trademark is unique.

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Registration Trademark Branding Brands 98