Branding Designs IP Marketing 
azrights
JUNE 7, 2022
This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004. It frustrates me that people turn to me when they’re copied, assuming this is the kind of work I’m engaged in doing, when they’ve never consulted me before about their IP. There was no real marketing or business guidance.
azrights
JUNE 19, 2023
As a law firm owner I regularly hear about the problems businesses experience around IP. While their individual circumstances vary hugely, the IP mistakes they make are common and easily avoidable. The reason these IP mistakes are widespread is that they occur very early on when new businesses or projects are initiated.
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Corsearch
JANUARY 23, 2024
However, whilst international trade fosters economic growth and exchange, it also creates opportunities for grey market goods to emerge. Authentic products are being diverted from authorized channels and sold outside of the manufacturer’s control, posing significant challenges for brands, retailers, and consumers alike.
azrights
OCTOBER 20, 2023
Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU. What this means is that the legal system shifts the burden of proof so that the brand owners need to show that they’re still genuinely using their marks.
IP and Legal Filings
JUNE 14, 2023
Introduction It often happens that a company’s trademark is confused with its brand and on top of that, the brand name or trade name. A trade name often is designated by the term “doing business as,” “trading as,” or “operating as” to make this distinction from the legal name.
azrights
MAY 3, 2022
Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . Choosing the Brand Name.
Kashishipr
JANUARY 19, 2022
The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. A trademark can be inclusive of the brand name or something completely different as well.
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