Kashishipr

JANUARY 19, 2022

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. A trademark can be inclusive of the brand name or something completely different as well.

Marketing 105

Marketing Marketing Trademark Branding 105

IP and Legal Filings

JUNE 14, 2023

Introduction It often happens that a company’s trademark is confused with its brand and on top of that, the brand name or trade name. A company’s brand on the other hand only exists intangibly, in the minds of the public. This resulted in the creation of brand names and, eventually, trademark protection for brands.

Marketing 52

Marketing Marketing Intellectual Property Branding 52

azrights

OCTOBER 20, 2023

Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU. What this means is that the legal system shifts the burden of proof so that the brand owners need to show that they’re still genuinely using their marks.

Branding 52

Branding Brands Branding Marketing 52

azrights

JUNE 27, 2023

Do you: Know what ‘brand’ means and signifies to the value of your business? Know when and how to protect your IP? Have the knowledge and skills in Brand IP and branding to be your own brand manager? Why brand management? B rand managers need training in brand IP.

Branding 52

Branding Brands Branding Business 52

Intepat

APRIL 23, 2024

In this case, the court highlighted the pivotal role of careful branding in the pharmaceutical Industry. Despite the critical nature of this issue, India’s regulatory framework still lacks specific guidelines or rules governing the brand or trade names for pharmaceutical drugs. Cadila Pharmaceuticals Limited (2001).

Branding 52

Branding Brands Branding Trademark 52

azrights

OCTOBER 5, 2023

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand. Effectively, the reputation of a business is its brand.

Copying 52

Copying Branding Brands Branding 52

JD Supra Law

JULY 27, 2022

Thank you for reading the July 2022 issue of Sterne Kessler's MarkIt to Market® newsletter. We also highlight recent accolades for our Trademark & Brand Protection practice from Who's Who Legal and "IP Stars." This month, we discuss a recent precedential TTAB decision regarding product configuration marks.

Marketing 97

Marketing Marketing Branding Brands 97

Intellectual Property Law Blog

MARCH 13, 2024

While the Report is comprehensive, it does not recommend any new action to address IP issues with NFTs. The most common concern raised about NFTs, however, was the prevalence of consumer confusion about the IP rights implicated in their creation or transfer.

Reporting 130

Reporting Non-Fungible Tokens IP Intellectual Property 130

IP Tech Blog

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

Marketing 57

Marketing Marketing Branding Brands 57

IP Tech Blog

MAY 5, 2023

Brandalism is a recent anti-advertising movement which uses a brand’s own assets and marketing channels against the brand itself, through replacing legitimate advertisements with spoofs and parodies (known as “subvertising”). Heard of the climate activists defacing advertisements, billboards and bus shelters?

Branding 62

Branding Brands Branding Advertising 62

IP Tech Blog

NOVEMBER 28, 2022

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Proactively promote and facilitate compliance by brands.

Branding 52

Branding Brands Branding Social Media 52

IP Law 360

APRIL 24, 2024

An architectural and marketing firm has asked a Philadelphia federal judge for sanctions against two of its former employees who jumped ship for Republic Bank, saying that texts between the ex-employees show the "nadir of bad faith" about evidence destruction in their trade secrets misappropriation suit.

Branding 52

Branding Brands Branding IP 52

Kashishipr

JULY 20, 2022

Bernard Kelvin Clive, a well-known brand strategist, once said that strong brands aren’t built through shortcuts and copycats. In the 21 st century, the Oreo cookie is the best-selling cookie brand worldwide. The stories feature on Instagram is the same as that of its rival and competitor in the market, Snapchat.

Branding 52

Branding Brands Branding Marketing 52

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. IP Challenges in the Metaverse.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

Corsearch

FEBRUARY 16, 2024

AstraZeneca’s brand protection journey is one of close collaboration, ‘learning by doing’, and adaptation in the face of new threats. Table of contents : • The start of AstraZeneca’s brand protection journey • Illegally diverted medicines, scams, and counterfeits – where does AstraZeneca focus its efforts? •

Branding 52

Branding Brands Branding Marketing 52

JD Supra Law

MARCH 20, 2023

Collaborative branding is a marketing strategy where two businesses collaborate to increase the value of their brands. This co-branding allows the partner companies to share the costs of the collaboration while also expanding into each other’s consumer audiences.

Branding 52

Branding Brands Branding IP 52

LexBlog IP

MAY 5, 2023

Brandalism is a recent anti-advertising movement which uses a brand’s own assets and marketing channels against the brand itself, through replacing legitimate advertisements with spoofs and parodies (known as “subvertising”). Heard of the climate activists defacing advertisements, billboards and bus shelters?

Branding 52

Branding Brands Branding Advertising 52

IP and Legal Filings

AUGUST 28, 2023

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

Branding 81

Branding Brands Branding Trademark 81

LexBlog IP

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

Marketing 52

Marketing Marketing Contracts Branding 52

azrights

JUNE 19, 2023

As a law firm owner I regularly hear about the problems businesses experience around IP. While their individual circumstances vary hugely, the IP mistakes they make are common and easily avoidable. The reason these IP mistakes are widespread is that they occur very early on when new businesses or projects are initiated.

Business 52

Business Designs Design IP 52

IPilogue

JULY 29, 2022

Big-name celebrities like Halsey and Florence Welch of the indie rock band Florence and the Machine have taken to TikTok to discuss their discontent with the new marketing approach of creating viral TikTok audios as promotion. In exchange for a product or service, IP rights may be given or traded away to the benefit of both parties.

Music 119

Music Marketing Marketing Ownership 119

The IPKat

MARCH 11, 2024

Katfriend Thato Moloto (Trademarkia) writes on the methods used in calculating royalty rates for IP licences to enable the determination of appropriate taxes. Choice of method The Court had to determine which royalty rate most closely indicated that the fair market price was charged for the royalties.

Licensing 57

Licensing Intellectual Property IP Branding 57

The IPKat

MARCH 24, 2024

Here’s what Hans writes: Horological IP and the customization of watches by Hans Eriksson The world of high-end watchmaking is a good case study for the importance of intellectual property (IP) rights. Brands like Rolex, Patek Philippe and Audemars Piguet hold rich trade mark and design portfolios and enforce their rights vigorously.

IP 70

IP Marketing Marketing Reporting 70

Intellectual Property Office Blog

NOVEMBER 28, 2022

Find out how to protect your IP using our guidance pages. In the below video, Tom explains how registering his IP has given him the legal right to act against those selling fake versions of his products. Tom registered his IP rights globally, which gave him a strong standing when defending his business against fake sellers.

IP 103

IP Business Branding Brands 103

LexBlog IP

NOVEMBER 28, 2022

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Take appropriate action where their terms of service are not complied with.

Branding 52

Branding Brands Branding Social Media 52

Corsearch

SEPTEMBER 28, 2023

Within the realm of trademark infringement, counterfeiting emerges as a specific violation, wherein individuals or enterprises replicate registered trademarks verbatim to deceive customers, masquerading these imitations as genuine products from your brand. Once you’ve uploaded your documents, you can submit IP registrations for verification.

Branding 59

Branding Brands Branding Intellectual Property 59

azrights

JULY 27, 2021

Introducing Brand Tuned. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique. Because IP is one of your biggest assets.

Intellectual Property 52

Intellectual Property Branding Brands Branding 52

LexBlog IP

AUGUST 16, 2023

In the world of business, where brands are not merely labels but stories that resonate with consumers, effective brand building is a strategic imperative. Trademark registration aids in building a cohesive brand identity. Consistent Visual Identity Trademark registration solidifies your brand’s visual identity.

Branding 40

Branding Brands Branding Registration 40

Dragons' Den

FEBRUARY 1, 2024

We decided to have patents in as many markets as possible. Peter Jones acknowledged the couple's meticulous approach to intellectual property, lauding their investment in patents and other protective measures, commenting "You have done all of the right things, getting all your patents and doing all your IP".

Blogging 64

Blogging IP Intellectual Property Designs 64

Kashishipr

SEPTEMBER 29, 2022

It is not unusual to encounter counterfeit versions of widely recognized brands like Adidas, Gucci, Nike, etc. Such products are fake and portrayed as popular brands to charge less than the market price and make enormous profits. They usually have a devastating effect on the brand’s reputation and customer loyalty.

Branding 52

Branding Brands Branding Intellectual Property 52

IP Law 360

JUNE 20, 2023

Ahead of the 2024 elections, brands should proactively consider tools for managing influencer campaigns, including morals clauses that can be deployed by brands for the purpose of maintaining an apolitical stance, say Matthew Savare and Bryan Sterba at Lowenstein Sandler.

Marketing 98

Marketing Marketing Branding Brands 98

The IPKat

SEPTEMBER 15, 2022

Kat friend Iana Kazeeva provides an enlightening discussion on steps taken by the Russian government and courts with respect to IP following the invasion of Ukraine. The common denominator is the use of changes to the IP law as a political instrument towards states taking “unfriendly” actions against Russia.

IP 132

IP Branding Brands Branding 132

IP Law 360

JANUARY 5, 2024

Testimonials, endorsements and consumer reviews have been on the Federal Trade Commission's radar for years — and since this evolving area will continue to be an enforcement priority in 2024, now is the time to ensure your house is in order, say attorneys at Crowell & Moring.

Marketing 52

Marketing Marketing Branding Brands 52

IP Law 360

DECEMBER 1, 2022

Attorneys can help independent content creators and social media influencers who are offered corporate marketing partnerships negotiate better terms and avoid unexpected liability by knowing common pitfalls in brand deal agreements, says Julian Sarafian at For Creators by Creators.

Branding 75

Branding Brands Branding Social Media 75

Dragons' Den

FEBRUARY 22, 2024

Watching this episode on a very wet and grey February day, it was unsurprisingly the gummy sweets with a purpose and the sustainable beachwear brand that really shone out to me from the Den this week. For all the energy and enthusiasm that the Dragons had for Joe they couldn’t quite find the same enthusiasm for the brand itself.

Blogging 52

Blogging IP Designs Design 52

IP Law 360

APRIL 5, 2024

Georgia-based intellectual property firm Bekiares Eliezer LLP has sued an attorney in Florida federal court, alleging he marketed his services with a name similar to its "Founders Legal" brand.

Intellectual Property 59

Intellectual Property Branding Brands Branding 59

azrights

FEBRUARY 2, 2023

Intellectual Property (IP) is part and parcel of business, yet it abounds with misconceptions. IP is about managing competition. So, making the right choice of name and other branding elements, and being able to identify how IP protects key assets, is the best way to protect a business.

Intellectual Property 98

Intellectual Property Branding Brands Branding 98