Remove Branding Remove Designs Remove Litigation Remove Registering Trademarks
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Brand Identifiers are Key to Managing Competition

azrights

The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. Protecting brand identifiers is the way to avoid the possibility of consumer confusion as to the source or origin of a brand.

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From Fruit to Fortune: Appleā€™s Trademark Journey and Their Fierce Protection Strategy

Intepat

This success is largely attributed to Apple’s effective trademarking of various designs and sounds related to its products and services. Notably, Apple trademarked its store design in the United States in 2011. Cracking the Code: What Sets Apple’s Trademark Apart? Prior Registration and Use: Apple Inc.

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How To Brand Using Trademarks Strategically

azrights

Letā€™s begin by considering the terminology as itā€™s all too common when it comes to brands to find people have different meanings in mind. Iā€™ll then explain the role of trademarks and why and how to be strategic with them. The Meaning of Brand. But brands have a third dimension or a third purpose. They save us time.

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How Do People End Up Losing Their Trademark Rights?

Kashishipr

No trademark office across the globe will ever keep a watch on the market for unauthorized use of your Registered Trademark. Furthermore, it will also never enforce your trademark rights on your behalf. It implies that the onus lies with the trademark holder to prevent others from infringing upon his trademark rights.

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Brand Protection and Fighting Fakes Online

LexBlog IP

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics. Online Marketplace Protection.

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The Role of Brand Names in Business

azrights

Whatā€™s often involved is to find a new name, get a new logo and website, pay for new signage, new menu designs, and flyers. However, the fact that you can get unregistered trademark rights in a name simply from using a name, often gives people a false sense of security so they donā€™t register their desired name as a trademark.

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Smart Wallets and Measuring Credibility of the Prior Art

Patently-O

I have one branded FIDELO with a carbon-fiber case that claims to block scammers trying to read the chip on my credit card. I think of these generally as “smart wallets” but I learned today that the company Storus has a registered trademark for that term. Mosaic Brands, Inc. What should I call them now?

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