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MarkIt to MarketĀ® - September 2023: How Design Patents Can Complement Brands' Trademark Portfolios

JD Supra Law

Many brand owners are familiar with the value of registered trademarks, which safeguard the goodwill cultivated between mark holders and consumers by reducing confusion as to the source of the associated goods. By: Sterne, Kessler, Goldstein & Fox P.L.L.C.

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Fashion forward: pioneering African designer eyes luxury brands market

WIPO Magazine

Taibo Bacar, the celebrated Mozambican fashion designer, talks about what it takes to build an international fashion brand and the next steps in his pioneering business adventure.

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How to Water Your Brand for Growth

Erik K Pelton

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147
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How Can Marketing & Branding Agencies Solve the Problem of Name Availability?

Corsearch

Discover the place where creativity meets compliance and harness the power of ChatGPT and TrademarkNow in generating unique, legally cleared brand and product names and taglines with ease. While many seasoned marketing and branding agency professionals are very sensitive to potential legal issues, none of us can be all things to all people.

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Central Role of IP and Marketing in Business Design

azrights

If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business. Lack of appreciation about what ā€˜brandā€™ and ā€˜IPā€™ mean and entail is why better education on brand creation is essential.

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How Grey Is Your Market? Identifying Grey Market Issues and Strategies to Combat ThemĀ 

Corsearch

However, whilst international trade fosters economic growth and exchange, it also creates opportunities for grey market goods to emerge. Authentic products are being diverted from authorized channels and sold outside of the manufacturer’s control, posing significant challenges for brands, retailers, and consumers alike.

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MarkIt to MarketĀ® - September 2023

JD Supra Law

Thank you for reading the September 2023 issue of Sterne Kessler's MarkIt to MarketĀ® newsletter. In this issue: - FTC Guidelines Influence How Influencers Influence - How Design Patents Can Complement Brands' Trademark Portfolios. By: Sterne, Kessler, Goldstein & Fox P.L.L.C.