Branding Marketing Personality Rights Reference 
IP and Legal Filings
MAY 17, 2024
The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. and includes both commercial and non-commercial aspects.
Selvam & Selvam Blog
APRIL 5, 2022
When used strategically, social media becomes one of the most powerful tools of digital marketing. With the evolution of social media, the concept of moment marketing has also become increasingly common. But what exactly is moment marketing? However, the concept of moment marketing is not new.
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Intepat
MAY 16, 2023
What are Publicity Rights? Publicity rights or personality rights are rights of an individual to control the commercial usage of their identities, such as name, image, voice, and any similar characteristics. However, Indian law has indirect references for the protection of publicity rights.
IP and Legal Filings
NOVEMBER 23, 2023
Publicity rights have attracted considerable recognition in the field of intellectual property rights. Merely put, it is an individual’s right to handle the commercial use of their name, image, individuality and personal brand. which follow and have codified legislation on publicity rights in general for sports.
IPilogue
DECEMBER 9, 2021
However, while memes reference and communicate with one another, any changes beyond the trivial and mechanical may meet the originality threshold, even if the later work infringes the earlier. On the flip side, many companies welcome the meme-ification of their brand, because of the free publicity they receive. According to s.3(1)
IP and Legal Filings
APRIL 8, 2023
. ● Cable, Video & Music Piracies The illegal production and sale of videos/movies are referred to as video piracy. This recorded music is frequently sold at significantly lower prices than market rates, resulting in massive losses for music producers. ISSN:1583-6258, Vol.
IP and Legal Filings
FEBRUARY 20, 2024
ABSTRACT There has been a dramatic increase in the commercial use of celebrity personalities by people not authorized to do so compared to the earlier times. Protecting personality rights has become a growing problem in India due to deepfakes, morphed pictures, etc. Interesting right? Puttaswamy v.
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