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Building Brands that Last: Leveraging Effective Brand Building through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 7 This is the seventh in a series of posts about the benefits of having your trademark registered. In the world of business, where brands are not merely labels but stories that resonate with consumers, effective brand building is a strategic imperative.

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Fortifying Your Brand: Dissuading Infringers through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 6 This is the sixth in a series of posts about the benefits of having your trademark registered. A registered trademark serves as a deterrent to potential infringers. Minimizing Brand Confusion Brand confusion can erode consumer trust and loyalty.

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Elevate and Prosper: Enhancing Brand Value through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 4 This is the fourth in a series of posts about the benefits of having your trademark registered. A registered trademark isn’t merely a logo or a symbol; it’s an asset with intrinsic value.

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Clarity Amidst Chaos: Preventing Brand Confusion Through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 3 This is the third in a series of posts about the benefits of having your trademark registered. In a marketplace teeming with similar offerings, where countless brands vie for attention, the risk of brand confusion is a looming threat.

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Trademarks from a Marketing Perspective

Kashishipr

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. How Does a Trademark Help in the Marketing of a Brand?

Marketing 105
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Marketing and IPR

IP and Legal Filings

Introduction It often happens that a company’s trademark is confused with its brand and on top of that, the brand name or trade name. A trade name is a name under which a company pursues its business and needs to be distinguished from the entity’s registered or legal name.

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Sound Trademarks and their Registration in India

Kashishipr

Under the Indian Trade Marks Act of 1999 , if a sound is or has become a distinctive or unique symbol associated with one undertaking, it will be eligible for obtaining Trademark Registration. This article shall discuss the foundations of sound trademark registrations in India while giving examples of widely known sounds trademarks.